Powerade Audience in United States

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Powerade has an estimated audience of 709,221 people in United States. 42.8% are female, 57.2% are male, average age 32.2. Top regions: Texas, California, Florida. Top brand affinities: Ode, Sports drink, Show Me Your Mumu, J.McLaughlin, Duane Reade.

The average Powerade fan in United States is 32.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ode, Sports drink, Show Me Your Mumu, with strongest over-indexing on Ode (173.33× the country average). Demographically, the Powerade audience skews more male with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Powerade fans

Demographic split for Powerade audience in United States
MetricValue
Female42.8%
Male57.2%
Average age32.2
Estimated audience size709,221

Audience persona

The typical Powerade fan in United States is more male, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ode.

Top regions in United States

Top regions ranked by reach for Powerade in United States
RegionReachAffinity
Texas98,3081.61×
California80,9531.04×
Florida47,3000.99×
Georgia35,6481.63×
New York29,7390.75×
Illinois22,5870.96×
Ohio21,2450.97×
Arizona20,9951.45×
North Carolina19,7800.93×
Pennsylvania18,7030.78×
Louisiana18,5412.03×
Michigan16,4580.89×
Alabama15,9461.61×
Tennessee15,8671.12×
Virginia14,7900.86×
Indiana12,9441×
New Jersey12,8630.71×
Missouri11,7411.03×
Washington11,4900.81×
Maryland10,9080.89×
South Carolina10,5310.99×
Massachusetts10,4960.75×
Mississippi10,2261.75×
Minnesota9,7620.96×
Wisconsin9,6130.9×
Kentucky9,0871.02×
Oklahoma8,7741.11×
Utah8,5651.35×
Nevada8,1991.2×
Colorado8,1320.73×
Arkansas6,7691.16×
Oregon6,5960.81×
Iowa6,4001.1×
Kansas6,1021.09×
Connecticut5,7950.81×
New Mexico4,1551.17×
Nebraska3,7271.05×
Idaho3,4190.96×
Hawaii3,1061.02×
West Virginia2,7090.82×
New Hampshire2,0460.73×
South Dakota1,7191.05×
Rhode Island1,7000.75×
North Dakota1,6981.17×
Maine1,6750.66×
Montana1,4010.71×
Washington, District of Columbia1,3940.65×
Delaware1,3510.69×
Alaska9910.65×
Vermont7180.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powerade audience
BrandAffinityCategory
Ode173.33×
Sports drink41.91×Food & Beverages
Show Me Your Mumu52.73×Shopping
J.McLaughlin44.61×Shopping
Duane Reade23.78×Shopping
EvoShield47.79×Sports
Minor League Baseball9.25×Sports
Gaiam53.33×Sports
Rawlings Sporting Goods38.37×
Gatorade12.42×Food & Beverages
Badgley Mischka35.81×Fashion & Accessoires
Lela Rose36.98×Fashion & Accessoires
Pizza Hut3.07×Food & Beverages
36019.99×Music & Radio
Weight throw31.1×Sports
Zombie (cocktail)55.64×Food & Beverages
Little Caesars3.74×Food & Beverages
Banana Republic Factory Store48.52×Shopping
FIFA World Cup2.73×Sports
Wingstop3.13×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powerade audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.47
PatriotismCONSERVATISM1.69
Family OrientationCONSERVATISM1.61
Convenience OrientationPREMIUM1.54
IndulgenceJOY1.42
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Powerade
CountryShare
United States24.2%
Mexico9.2%
Germany7.0%

See Powerade audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Powerade have in United States?

Powerade has an estimated audience of 709,221 people in United States, concentrated in Texas and California.

What is the gender split and age of Powerade fans?

42.8% of Powerade fans are female, 57.2% are male, with an average age of 32.2 years.

Which brands do Powerade fans like most?

Powerade fans show strongest brand affinity for Ode (173.33×), Sports drink (41.91×), and Show Me Your Mumu (52.73×) over the country average.

Where do Powerade fans live in United States?

Powerade fans in United States are most concentrated in Texas (reach 98,308), California (reach 80,953), and Florida (reach 47,300). These three regions account for the largest share of the active audience.

What other brands do Powerade fans also like?

Beyond Powerade itself, the audience over-indexes on Sports drink (41.91×), Show Me Your Mumu (52.73×), J.McLaughlin (44.61×), and Duane Reade (23.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powerade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.