Rascasse Audience Intelligence

Powerade Target Market in United States

A data profile of the people who buy, follow and care about Powerade in United States — modelled from more than twelve digital signal sources. Powerade has an estimated audience of 720,652 people in United States.

#15among Soft drinks in United States#3021among Brand in United States#1626in Food & Beverages

The average Powerade fan in United States is 32.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ode, Sports drink, J.McLaughlin, with strongest over-indexing on Ode (173.33× the country average).

Demographically, the Powerade audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Powerade fan in United States is more male, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Ode.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powerade profile in United States.

Audience size
721K
in United States
Gender
42.8%♀
57.2% male
Age
32.2
average years
Country rank
#29370
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Powerade

42.8% are female, 57.2% are male, average age 32.2.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Powerade audience in United States
MetricValue
Female42.8%
Male57.2%
Average age32.2
Estimated audience size720,652
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Powerade audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3919%
40-4915%
50+7%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Powerade audience comes from United States.

Worldwide audience distribution share by country for Powerade
CountryShare
United States23.9%
Mexico9.1%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powerade audience in United States is strongest.

Fig. 05

Top regions by affinity

Powerade customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.97×
02Mississippi~10K1.82×
03Alabama~20K1.65×
04Georgia~40K1.64×
05Texas~100K1.59×
06Arizona~20K1.43×
07Utah~8K1.33×
08North Dakota~2K1.22×
09New Mexico~4K1.18×
10Arkansas~7K1.13×
11Nevada~8K1.12×
12Nebraska~4K1.11×
13Oklahoma~9K1.10×
14South Dakota~2K1.09×
15Tennessee~20K1.08×
16Iowa~6K1.06×
17Kansas~6K1.06×
18Kentucky~9K1.03×
19South Carolina~10K1.02×
20Hawaii~3K1.01×
21California~80K0.99×
22Missouri~10K0.99×
23Idaho~3K0.98×
24Indiana~10K0.97×
25Florida~40K0.93×
26Ohio~20K0.93×
27North Carolina~20K0.93×
28Minnesota~9K0.93×
29Maryland~10K0.92×
30Illinois~20K0.89×
31Wisconsin~9K0.89×
32West Virginia~3K0.88×
33Michigan~20K0.85×
34Alaska~1K0.85×
35Oregon~7K0.83×
36Virginia~10K0.82×
37Connecticut~6K0.82×
38Rhode Island~2K0.82×
39Montana~2K0.82×
40Washington~10K0.80×
41New Hampshire~2K0.79×
42Delaware~2K0.78×
43Vermont<1K0.78×
44Pennsylvania~20K0.77×
45Massachusetts~10K0.74×
46Maine~2K0.74×
47Colorado~8K0.73×
48New Jersey~10K0.72×
49Washington, District of Columbia~2K0.72×
50New York~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Powerade, United States
0.70×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powerade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powerade audience
#·InterestCategoryAffinity×
01OdeNGO / Political Party173.33×
02Zombie (cocktail)Food & Beverages55.64×
03GaiamSports53.33×
04Show Me Your MumuShopping52.73×
05Justin'sFood & Beverages48.13×
06EvoShieldSports47.79×
07J.McLaughlinShopping44.61×
08Sports drinkFood & Beverages41.91×
09Rawlings Sporting GoodsBrand38.37×
10Lela RoseFashion & Accessoires36.98×
11Badgley MischkaFashion & Accessoires35.81×
12Weight throwSports31.10×
13Duane ReadeShopping23.78×
14360Music & Radio19.99×
15GatoradeFood & Beverages12.42×
16Minor League BaseballSports9.25×
17Hostelling InternationalTravel & Leisure5.79×
18Pizza HutFood & Beverages3.07×
19FIFA World CupSports2.73×
20FIFA World Cup 2026Sports2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powerade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powerade audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Quality AwarenessPREMIUM1.37×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powerade audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
SustainabilityBALANCE0.68×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Powerade's target market in United States?

Powerade's target market in United States covers an estimated 720,652 people, concentrated in Texas and California.

02

What is the gender split and age of Powerade customers?

42.8% of the Powerade audience are female, 57.2% are male, with an average age of 32.2 years.

03

Which brands do Powerade fans like most?

Powerade fans show strongest brand affinity for Ode (173.33×), Sports drink (41.91×), and J.McLaughlin (44.61×) over the country average.

04

Where do Powerade fans live in United States?

Powerade fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Powerade fans also like?

Beyond Powerade itself, the audience over-indexes on Sports drink (41.91×), J.McLaughlin (44.61×), Show Me Your Mumu (52.73×), and Justin's (48.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Powerade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Powerade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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