Rascasse Audience Intelligence

shawshank redemption Audience in United States

A data profile of the people who buy, follow and care about shawshank redemption in United States — modelled from more than twelve digital signal sources. shawshank redemption has an estimated audience of 2,504,154 people in United States.

#630among Movie / TV Show / Series in United States#1726in Movies & TV

The average shawshank redemption fan in United States is 34.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Moon Boots, Faye Dunaway, True Detective, with strongest over-indexing on Moon Boots (465.25× the country average).

Demographically, the shawshank redemption audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical shawshank redemption fan in United States is balanced, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Moon Boots.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the shawshank redemption profile in United States.

Audience size
2.5M
in United States
Gender
47.2%♀
52.8% male
Age
34.8
average years
Country rank
#11908
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of shawshank redemption viewers

47.2% are female, 52.8% are male, average age 34.8.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for shawshank redemption audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.8
Estimated audience size2,504,154
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the shawshank redemption audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

25.2%

of the worldwide shawshank redemption audience comes from United States.

Worldwide audience distribution share by country for shawshank redemption
CountryShare
United States25.2%
India8.2%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the shawshank redemption audience in United States is strongest.

Fig. 05

Top regions by affinity

shawshank redemption fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~100K1.40×
02Utah~30K1.19×
03Maine~10K1.19×
04Massachusetts~60K1.18×
05Kentucky~40K1.14×
06Indiana~50K1.12×
07Minnesota~40K1.12×
08North Dakota~6K1.12×
09Iowa~20K1.11×
10New Hampshire~10K1.10×
11Kansas~20K1.09×
12Illinois~90K1.08×
13Missouri~40K1.08×
14Wisconsin~40K1.08×
15Connecticut~30K1.08×
16Montana~7K1.07×
17Pennsylvania~90K1.06×
18Tennessee~50K1.06×
19Nebraska~10K1.06×
20South Dakota~6K1.06×
21Michigan~70K1.05×
22Oregon~30K1.03×
23Idaho~10K1.03×
24West Virginia~10K1.02×
25Vermont~4K1.02×
26Colorado~40K1.01×
27New Jersey~60K1.00×
28California~300K0.98×
29Washington~50K0.98×
30Rhode Island~8K0.98×
31Virginia~60K0.96×
32Oklahoma~30K0.96×
33Arkansas~20K0.96×
34New York~100K0.95×
35Alaska~5K0.95×
36North Carolina~70K0.93×
37Arizona~50K0.91×
38Delaware~6K0.91×
39Texas~200K0.90×
40South Carolina~30K0.90×
41Maryland~40K0.89×
42Alabama~30K0.88×
43Georgia~70K0.87×
44Louisiana~30K0.85×
45Nevada~20K0.83×
46Hawaii~9K0.82×
47Washington, District of Columbia~6K0.82×
48Florida~100K0.79×
49Mississippi~20K0.79×
50New Mexico~10K0.78×
Fig. 06

Affinity by region

Affinity by region — shawshank redemption, United States
0.78×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the shawshank redemption audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for shawshank redemption audience
#·InterestCategoryAffinity×
01Moon BootsFashion & Accessoires465.25×
02Faye DunawayMovies & TV156.44×
03Pepsi MaxFood & Beverages61.71×
04Political satireLiterature59.98×
05True DetectiveMovies & TV41.95×
06Morgan FreemanMovies & TV40.10×
07tom waitsMovies & TV34.32×
08Melissa EtheridgeMusic & Radio27.42×
09AtheismPolitics & Society20.56×
10Al Nassr FCSports20.00×
11Brigitte BardotMovies & TV20.00×
12Malaysia AirlinesTravel & Leisure20.00×
13Rose McGowanMovies & TV17.30×
14Mad MenMovies & TV17.14×
15Forrest GumpMovies & TV16.92×
16GiphyTechnology & Electronics15.02×
17Robert De NiroMovies & TV12.15×
18The Matrix (franchise)Movies & TV12.05×
19Pulp FictionMovies & TV11.85×
20FedExBusiness & Career3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the shawshank redemption audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by shawshank redemption audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
PatriotismCONSERVATISM1.62×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by shawshank redemption audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
Luxury OrientationPREMIUM0.72×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does shawshank redemption have in United States?

shawshank redemption has an estimated audience of 2,504,154 people in United States, concentrated in California and Texas.

02

What is the gender split and age of shawshank redemption viewers?

47.2% of shawshank redemption fans are female, 52.8% are male, with an average age of 34.8 years.

03

Which brands do shawshank redemption fans like most?

shawshank redemption fans show strongest brand affinity for Moon Boots (465.25×), Faye Dunaway (156.44×), and True Detective (41.95×) over the country average.

04

Where do shawshank redemption fans live in United States?

shawshank redemption fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do shawshank redemption fans also like?

Beyond shawshank redemption itself, the audience over-indexes on Faye Dunaway (156.44×), True Detective (41.95×), Political satire (59.98×), and Morgan Freeman (40.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See shawshank redemption audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for shawshank redemption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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