shawshank redemption Audience in United States

shawshank redemption has an estimated audience of 2,485,133 people in United States. 47.2% are female, 52.8% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Moon Boots, True Detective, Faye Dunaway, Political satire, Morgan Freeman.

The average shawshank redemption fan in United States is 34.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Moon Boots, True Detective, Faye Dunaway, with strongest over-indexing on Moon Boots (628.21× the country average). Demographically, the shawshank redemption audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of shawshank redemption fans

Demographic split for shawshank redemption audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.8
Estimated audience size2,485,133

Audience persona

The typical shawshank redemption fan in United States is balanced, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Moon Boots.

Top regions in United States

Top regions ranked by reach for shawshank redemption in United States
RegionReachAffinity
California269,8840.99×
Texas199,3450.93×
Florida145,8000.87×
New York143,6761.03×
Ohio115,3581.51×
Pennsylvania93,5351.12×
Illinois92,4021.12×
North Carolina71,9500.96×
Michigan69,2301.07×
Georgia68,0910.89×
New Jersey63,9921.01×
Massachusetts60,0711.23×
Virginia59,9730.99×
Washington52,6151.06×
Indiana51,5861.14×
Tennessee51,5781.03×
Arizona47,9440.94×
Missouri44,2261.1×
Colorado41,5201.06×
Wisconsin41,4101.11×
Minnesota40,1851.13×
Maryland38,5030.9×
Kentucky34,6971.11×
South Carolina33,4160.89×
Alabama31,3830.9×
Oregon30,3631.07×
Connecticut27,3571.1×
Utah26,6601.2×
Oklahoma26,2970.95×
Louisiana25,9270.81×
Iowa22,3131.09×
Kansas20,7131.06×
Arkansas20,6851.01×
Nevada20,3570.85×
Mississippi15,0340.73×
Nebraska12,8501.03×
Idaho12,4251×
West Virginia10,7640.93×
Maine10,7431.21×
New Hampshire10,3171.05×
New Mexico9,5210.76×
Hawaii8,6560.81×
Rhode Island7,8941×
Montana6,7200.97×
Washington, District of Columbia6,6400.89×
Delaware5,7130.83×
South Dakota5,5960.97×
North Dakota5,1121×
Alaska4,2660.8×
Vermont4,2620.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for shawshank redemption audience
BrandAffinityCategory
Moon Boots628.21×Fashion & Accessoires
True Detective39.28×Movies & TV
Faye Dunaway116.45×Movies & TV
Political satire32.06×Literature
Morgan Freeman17.35×Movies & TV
PSV Eindhoven53.14×Sports
Dave Franco16.01×Movies & TV
Al Nassr FC20×Sports
Forrest Gump14.98×Movies & TV
Pepsi Max57.09×Food & Beverages
Kia Sportage20×Cars & Mobility
Atheism12.4×Politics & Society
Melissa Etheridge29.89×Music & Radio
tom waits25.82×Movies & TV
Brigitte Bardot18.5×Movies & TV
Alison Brie10.69×Movies & TV
Torchy's Tacos13.02×Food & Beverages
Robert De Niro8.72×Movies & TV
Malaysia Airlines20×Travel & Leisure
Aubrey Plaza8.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by shawshank redemption audience
TraitClusterScore
ExtroversionTHRILL1.35
Family OrientationCONSERVATISM1.24
Early Adopter MentalityPOWER1.15
Community OrientationOPEN1.14
Risk AppetiteTHRILL1.08
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for shawshank redemption
CountryShare
United States27.5%
India8.7%
United Kingdom6.4%

See shawshank redemption audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does shawshank redemption have in United States?

shawshank redemption has an estimated audience of 2,485,133 people in United States, concentrated in California and Texas.

What is the gender split and age of shawshank redemption fans?

47.2% of shawshank redemption fans are female, 52.8% are male, with an average age of 34.8 years.

Which brands do shawshank redemption fans like most?

shawshank redemption fans show strongest brand affinity for Moon Boots (628.21×), True Detective (39.28×), and Faye Dunaway (116.45×) over the country average.

Where do shawshank redemption fans live in United States?

shawshank redemption fans in United States are most concentrated in California (reach 269,884), Texas (reach 199,345), and Florida (reach 145,800). These three regions account for the largest share of the active audience.

What other brands do shawshank redemption fans also like?

Beyond shawshank redemption itself, the audience over-indexes on True Detective (39.28×), Faye Dunaway (116.45×), Political satire (32.06×), and Morgan Freeman (17.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for shawshank redemption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.