Moon Boots Audience in United States

Moon Boots logo

Moon Boots has an estimated audience of 289,138 people in United States. 74.0% are female, 26.0% are male, average age 32.6. Top regions: New York, California, Texas. Top brand affinities: shawshank redemption, Rose McGowan, Alyssa Milano, St. Croix Rods, Hunter Boots.

The average Moon Boots fan in United States is 32.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include shawshank redemption, Rose McGowan, Alyssa Milano, with strongest over-indexing on shawshank redemption (465.25× the country average). Demographically, the Moon Boots audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Record label

Demographics of Moon Boots fans

Demographic split for Moon Boots audience in United States
MetricValue
Female74.0%
Male26.0%
Average age32.6
Estimated audience size289,138

Audience persona

The typical Moon Boots fan in United States is more female, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for shawshank redemption.

Top regions in United States

Top regions ranked by reach for Moon Boots in United States
RegionReachAffinity
New York32,0161.98×
California29,9600.94×
Texas22,0900.89×
Florida17,1720.88×
Illinois15,0891.57×
Pennsylvania11,6061.19×
Michigan10,5991.4×
Georgia9,6971.09×
New Jersey9,6341.31×
Ohio8,7360.98×
Colorado7,9711.75×
Massachusetts7,9521.4×
North Carolina7,7670.89×
Virginia6,7590.96×
Maryland6,2951.27×
Washington5,5920.96×
Minnesota4,8661.17×
Tennessee4,6940.81×
Indiana4,5990.87×
Wisconsin4,5731.05×
Missouri4,2040.9×
Connecticut4,0451.39×
Arizona4,0000.68×
South Carolina3,2700.75×
Alabama3,1610.78×
Utah2,8961.12×
Louisiana2,7500.74×
Kentucky2,5820.71×
Oregon2,4250.73×
Nevada2,3690.85×
Oklahoma2,1380.67×
Mississippi1,7290.73×
Iowa1,7120.72×
Arkansas1,6890.71×
Kansas1,5930.7×
Idaho1,2470.86×
New Hampshire1,2321.08×
Washington, District of Columbia1,2161.4×
Alaska1,0801.75×
Rhode Island1,0601.15×
Maine1,0010.97×
Nebraska9440.65×
New Mexico8770.6×
Montana8751.09×
Delaware7780.97×
Vermont7661.51×
West Virginia7450.55×
Hawaii6820.55×
North Dakota4760.8×
South Dakota4360.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moon Boots audience
BrandAffinityCategory
shawshank redemption465.25×Movies & TV
Rose McGowan113.57×Movies & TV
Alyssa Milano83.33×Movies & TV
St. Croix Rods174.36×Shopping
Hunter Boots69.6×Fashion & Accessoires
Zoom Bait165.87×Shopping
Straight Talk20×Technology & Electronics
Lands' End18.7×Fashion & Accessoires
Rent-A-Center18.7×Home & Garden
TurboTax12.22×Business & Career
Party City20×Kids & Family
TackleDirect95.78×Shopping
Universidad Francisco Marroquín103×Business & Career
Minsk147.66×Travel & Leisure
Edible Arrangements19×Food & Beverages
Flo Rida13.53×Music & Radio
Snowman26.16×Home & Garden
Plasmon biscuit58.7×Food & Beverages
13 Fishing131.67×Sports
Intermarché94.25×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moon Boots audience
TraitClusterScore
Early Adopter MentalityPOWER1.7
Urban LifestyleOPEN1.45
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.4
MindfulnessBALANCE1.35
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Moon Boots
CountryShare
Japan13.0%
United States8.0%
Greece5.1%

See Moon Boots audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Moon Boots have in United States?

Moon Boots has an estimated audience of 289,138 people in United States, concentrated in New York and California.

What is the gender split and age of Moon Boots fans?

74.0% of Moon Boots fans are female, 26.0% are male, with an average age of 32.6 years.

Which brands do Moon Boots fans like most?

Moon Boots fans show strongest brand affinity for shawshank redemption (465.25×), Rose McGowan (113.57×), and Alyssa Milano (83.33×) over the country average.

Where do Moon Boots fans live in United States?

Moon Boots fans in United States are most concentrated in New York (reach 32,016), California (reach 29,960), and Texas (reach 22,090). These three regions account for the largest share of the active audience.

What other brands do Moon Boots fans also like?

Beyond Moon Boots itself, the audience over-indexes on Rose McGowan (113.57×), Alyssa Milano (83.33×), St. Croix Rods (174.36×), and Hunter Boots (69.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moon Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.