Rascasse Audience Intelligence

Moon Boots Audience in United States

A data profile of the people who buy, follow and care about Moon Boots in United States — modelled from more than twelve digital signal sources. Moon Boots has an estimated audience of 289,138 people in United States.

#13632among Topic in United States#1609in Fashion & Accessoires

The average Moon Boots fan in United States is 32.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include shawshank redemption, Rose McGowan, Alyssa Milano, with strongest over-indexing on shawshank redemption (465.25× the country average).

Demographically, the Moon Boots audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moon Boots fan in United States is more female, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for shawshank redemption.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moon Boots profile in United States.

Audience size
289K
in United States
Gender
74.0%♀
26.0% male
Age
32.6
average years
Country rank
#49268
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moon Boots fans

74.0% are female, 26.0% are male, average age 32.6.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Moon Boots audience in United States
MetricValue
Female74.0%
Male26.0%
Average age32.6
Estimated audience size289,138
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Moon Boots audience in United States
Age bracketShare%
16-1942%
20-2917%
30-3915%
40-4915%
50+11%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Moon Boots audience comes from United States.

Worldwide audience distribution share by country for Moon Boots
CountryShare
Japan12.7%
United States7.8%
Greece5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moon Boots audience in United States is strongest.

Fig. 05

Top regions by affinity

Moon Boots fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.91×
02Alaska~1K1.89×
03Colorado~7K1.57×
04Vermont<1K1.56×
05Illinois~10K1.45×
06Washington, District of Columbia~1K1.41×
07Massachusetts~8K1.40×
08Connecticut~4K1.39×
09Michigan~10K1.37×
10New Jersey~10K1.31×
11Maryland~6K1.27×
12Rhode Island~1K1.24×
13Pennsylvania~10K1.21×
14Minnesota~5K1.16×
15New Hampshire~1K1.13×
16Georgia~10K1.07×
17Montana<1K1.06×
18Utah~3K1.05×
19Wisconsin~4K1.03×
20Delaware<1K1.02×
21Maine~1K0.99×
22Ohio~9K0.96×
23Virginia~7K0.95×
24Washington~5K0.92×
25North Dakota<1K0.92×
26North Carolina~8K0.89×
27Idaho~1K0.87×
28Florida~20K0.86×
29Missouri~4K0.86×
30Indiana~4K0.85×
31California~30K0.84×
32Nevada~2K0.83×
33Texas~20K0.82×
34Tennessee~5K0.82×
35Alabama~3K0.80×
36Mississippi~2K0.77×
37South Carolina~3K0.76×
38South Dakota<1K0.76×
39Louisiana~3K0.74×
40Kentucky~3K0.73×
41Arkansas~2K0.73×
42Iowa~2K0.72×
43Oregon~2K0.71×
44Oklahoma~2K0.69×
45Kansas~2K0.69×
46Nebraska~1K0.69×
47West Virginia<1K0.69×
48Arizona~4K0.66×
49New Mexico<1K0.66×
50Hawaii<1K0.62×
Fig. 06

Affinity by region

Affinity by region — Moon Boots, United States
0.62×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moon Boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moon Boots audience
#·InterestCategoryAffinity×
01shawshank redemptionMovies & TV465.25×
02Middlesex County Cricket ClubSports208.33×
03St. Croix RodsShopping174.36×
04Zoom BaitShopping165.87×
05MinskTravel & Leisure147.66×
0613 FishingSports131.67×
07Rose McGowanMovies & TV113.57×
08Universidad Francisco MarroquínBusiness & Career103.00×
09TackleDirectShopping95.78×
10Alyssa MilanoMovies & TV83.33×
11Hunter BootsFashion & Accessoires69.60×
12Plasmon biscuitFood & Beverages58.70×
13SnowmanHome & Garden26.16×
14Straight TalkTechnology & Electronics20.00×
15Party CityKids & Family20.00×
16Edible ArrangementsFood & Beverages19.00×
17Lands' EndFashion & Accessoires18.70×
18Rent-A-CenterHome & Garden18.70×
19Flo RidaMusic & Radio13.53×
20TurboTaxBusiness & Career12.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moon Boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moon Boots audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.56×
ExtroversionTHRILL2.23×
Early Adopter MentalityPOWER2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moon Boots audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
Family OrientationCONSERVATISM0.57×
IndividualismJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moon Boots have in United States?

Moon Boots has an estimated audience of 289,138 people in United States, concentrated in New York and California.

02

What is the gender split and age of Moon Boots fans?

74.0% of Moon Boots fans are female, 26.0% are male, with an average age of 32.6 years.

03

Which brands do Moon Boots fans like most?

Moon Boots fans show strongest brand affinity for shawshank redemption (465.25×), Rose McGowan (113.57×), and Alyssa Milano (83.33×) over the country average.

04

Where do Moon Boots fans live in United States?

Moon Boots fans in United States are most concentrated in New York (reach ~30K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Moon Boots fans also like?

Beyond Moon Boots itself, the audience over-indexes on Rose McGowan (113.57×), Alyssa Milano (83.33×), St. Croix Rods (174.36×), and Hunter Boots (69.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Moon Boots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moon Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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