Snowman Audience in United States

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Snowman has an estimated audience of 2,997,394 people in United States. 56.9% are female, 43.1% are male, average age 41.3. Top regions: Texas, California, Florida. Top brand affinities: Lulu 黃路梓茵, Cherish (group), Paisley, 3D printing, Combat sport.

The average Snowman fan in United States is 41.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lulu 黃路梓茵, Cherish (group), Paisley, with strongest over-indexing on Lulu 黃路梓茵 (6.63× the country average). Demographically, the Snowman audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Snowman fans

Demographic split for Snowman audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.3
Estimated audience size2,997,394

Audience persona

The typical Snowman fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Snowman in United States
RegionReachAffinity
Texas357,7161.39×
California345,7461.05×
Florida199,2430.98×
New York198,1491.18×
Georgia119,1141.29×
Pennsylvania108,1691.07×
North Carolina107,2361.19×
Illinois101,6371.02×
Ohio93,6751.01×
Virginia87,2951.2×
New Jersey82,5521.08×
Michigan79,9831.02×
Tennessee71,0761.18×
Washington62,3681.04×
Indiana59,9081.09×
Louisiana59,6241.54×
Arizona56,8690.93×
Massachusetts56,7880.96×
Missouri51,7741.07×
Maryland51,4151×
Kentucky45,4961.21×
South Carolina44,5000.99×
Colorado41,7640.88×
Wisconsin41,6750.92×
Oklahoma39,3841.18×
Minnesota37,4340.87×
Alabama36,4910.87×
Arkansas31,3001.27×
Oregon31,1380.91×
Connecticut27,8070.92×
Mississippi26,4891.07×
Utah25,9020.96×
Kansas24,9731.06×
Nevada24,8510.86×
Iowa23,0190.93×
West Virginia15,9601.14×
Nebraska14,3000.95×
New Mexico13,7850.92×
Idaho12,8910.86×
Hawaii12,6920.99×
New Hampshire10,3830.88×
Maine9,9060.92×
Rhode Island7,7710.81×
Delaware7,4170.9×
Washington, District of Columbia6,4710.72×
Montana5,7610.69×
Alaska5,7290.89×
South Dakota5,5640.8×
North Dakota4,8990.8×
Vermont4,1570.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowman audience
BrandAffinityCategory
Lulu 黃路梓茵6.63×Movies & TV
Cherish (group)18.52×Music & Radio
Paisley12.57×Fashion & Accessoires
3D printing3.29×Technology & Electronics
Combat sport1.57×Sports
Fairy godmother6.72×Literature
Pillow1.74×Home & Garden
Jennifer Meyer11.74×Fashion & Accessoires
jordy nelson12.3×Sports
Kansas1.91×Travel & Leisure
Google Photos1.73×Technology & Electronics
Racing1.81×Cars & Mobility
Home staging3.26×Home & Garden
Nebraska Cornhuskers football2.18×Sports
Guys and Dolls7.92×Music & Radio
Canon (music)9.79×Music & Radio
JDSU1.53×Business & Career
Personality2.77×Business & Career
Buying a House3.06×Home & Garden
Urban horticulture1.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowman audience
TraitClusterScore
ExtroversionTHRILL1.77
IndividualismJOY1.24
Community OrientationOPEN1.2
PatriotismCONSERVATISM1.17
TraditionCONSERVATISM1.16
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Snowman
CountryShare
United States44.6%
United Kingdom8.9%
Japan4.6%

See Snowman audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Snowman have in United States?

Snowman has an estimated audience of 2,997,394 people in United States, concentrated in Texas and California.

What is the gender split and age of Snowman fans?

56.9% of Snowman fans are female, 43.1% are male, with an average age of 41.3 years.

Which brands do Snowman fans like most?

Snowman fans show strongest brand affinity for Lulu 黃路梓茵 (6.63×), Cherish (group) (18.52×), and Paisley (12.57×) over the country average.

Where do Snowman fans live in United States?

Snowman fans in United States are most concentrated in Texas (reach 357,716), California (reach 345,746), and Florida (reach 199,243). These three regions account for the largest share of the active audience.

What other brands do Snowman fans also like?

Beyond Snowman itself, the audience over-indexes on Cherish (group) (18.52×), Paisley (12.57×), 3D printing (3.29×), and Combat sport (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.