Rascasse Audience Intelligence

Snowman Audience in United States

A data profile of the people who buy, follow and care about Snowman in United States — modelled from more than twelve digital signal sources. Snowman has an estimated audience of 2,997,394 people in United States.

#5116among Topic in United States#632in Home & Garden

The average Snowman fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Snowball, Reindeer, Raccoon, with strongest over-indexing on Snowball (185.82× the country average).

Demographically, the Snowman audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snowman fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Snowball.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snowman profile in United States.

Audience size
3M
in United States
Gender
56.9%♀
43.1% male
Age
41.3
average years
Country rank
#10318
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snowman fans

56.9% are female, 43.1% are male, average age 41.3.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Snowman audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.3
Estimated audience size2,997,394
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Snowman audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Snowman audience comes from United States.

Worldwide audience distribution share by country for Snowman
CountryShare
United States44.6%
United Kingdom8.9%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snowman audience in United States is strongest.

Fig. 05

Top regions by affinity

Snowman fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.28×
02Texas~300K1.27×
03New York~200K1.25×
04Kentucky~50K1.23×
05New Jersey~90K1.20×
06North Carolina~100K1.18×
07Pennsylvania~100K1.16×
08Arkansas~30K1.15×
09Oklahoma~40K1.14×
10West Virginia~20K1.12×
11Georgia~100K1.11×
12Virginia~80K1.11×
13Indiana~60K1.11×
14Ohio~100K1.08×
15South Carolina~50K1.08×
16Hawaii~10K1.07×
17California~300K1.05×
18Michigan~80K1.04×
19Missouri~50K1.04×
20Illinois~100K1.02×
21Mississippi~30K1.02×
22Kansas~20K1.02×
23Rhode Island~10K1.02×
24Alaska~7K1.02×
25Massachusetts~60K1.01×
26Nebraska~20K1.01×
27Tennessee~60K1.00×
28Iowa~20K1.00×
29Connecticut~30K0.99×
30North Dakota~6K0.99×
31Washington~60K0.98×
32Wisconsin~40K0.98×
33Delaware~8K0.97×
34New Mexico~10K0.96×
35Maryland~50K0.95×
36Maine~10K0.95×
37Arizona~60K0.94×
38Utah~30K0.94×
39South Dakota~6K0.92×
40Minnesota~40K0.91×
41New Hampshire~10K0.91×
42Vermont~5K0.89×
43Idaho~10K0.88×
44Florida~200K0.87×
45Alabama~40K0.87×
46Oregon~30K0.85×
47Nevada~20K0.84×
48Colorado~40K0.83×
49Montana~6K0.78×
50Washington, District of Columbia~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Snowman, United States
0.68×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snowman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snowman audience
#·InterestCategoryAffinity×
01SnowballKids & Family185.82×
02ReindeerPets & Animals43.56×
03Moon BootsFashion & Accessoires26.16×
04RaccoonPets & Animals22.21×
05EvenfloFood & Beverages20.86×
06Eddie BauerFashion & Accessoires12.20×
07Rose McGowanMovies & TV12.20×
0830 RockMovies & TV11.77×
09SleddingSports9.89×
10Christmas Tree ShopsShopping9.88×
11Incandescent light bulbHome & Garden9.47×
12Home AloneMovies & TV8.54×
13New Year's EveHome & Garden7.01×
14KoalaPets & Animals6.99×
15Labor DayPolitics & Society6.93×
16Greeting cardKids & Family5.67×
17Britney SpearsMusic & Radio2.98×
18Real propertyHome & Garden2.44×
19Pizza HutFood & Beverages1.97×
20Instant messagingInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snowman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snowman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
ExtroversionTHRILL1.57×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snowman audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.64×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snowman have in United States?

Snowman has an estimated audience of 2,997,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snowman fans?

56.9% of Snowman fans are female, 43.1% are male, with an average age of 41.3 years.

03

Which brands do Snowman fans like most?

Snowman fans show strongest brand affinity for Snowball (185.82×), Reindeer (43.56×), and Raccoon (22.21×) over the country average.

04

Where do Snowman fans live in United States?

Snowman fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Snowman fans also like?

Beyond Snowman itself, the audience over-indexes on Reindeer (43.56×), Raccoon (22.21×), Labor Day (6.93×), and Eddie Bauer (12.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Snowman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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