Rascasse Audience Intelligence

Raccoon Audience in United States

A data profile of the people who buy, follow and care about Raccoon in United States — modelled from more than twelve digital signal sources. Raccoon has an estimated audience of 1,916,698 people in United States.

#6463among Topic in United States#266in Pets & Animals

The average Raccoon fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snowman, Arthur Christmas, Cute (Japanese band), with strongest over-indexing on Snowman (22.21× the country average).

Demographically, the Raccoon audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raccoon fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Snowman.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raccoon profile in United States.

Audience size
1.9M
in United States
Gender
56.1%♀
43.9% male
Age
42.5
average years
Country rank
#14724
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raccoon fans

56.1% are female, 43.9% are male, average age 42.5.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Raccoon audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.5
Estimated audience size1,916,698
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Raccoon audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3916%
40-4920%
50+31%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Raccoon audience comes from United States.

Worldwide audience distribution share by country for Raccoon
CountryShare
United States45.1%
Germany7.0%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raccoon audience in United States is strongest.

Fig. 05

Top regions by affinity

Raccoon fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K1.22×
02Pennsylvania~80K1.20×
03California~200K1.19×
04Indiana~40K1.17×
05Oklahoma~20K1.15×
06Arkansas~20K1.15×
07West Virginia~10K1.14×
08Texas~200K1.12×
09Washington~40K1.12×
10Kansas~20K1.12×
11Ohio~70K1.11×
12Oregon~20K1.11×
13Missouri~30K1.10×
14Nebraska~10K1.10×
15South Dakota~5K1.09×
16Iowa~20K1.08×
17Louisiana~30K1.07×
18Maine~7K1.07×
19North Carolina~60K1.05×
20Michigan~50K1.05×
21Vermont~4K1.05×
22Georgia~60K1.04×
23Virginia~50K1.04×
24Wisconsin~30K1.02×
25Utah~20K1.02×
26New Mexico~10K1.01×
27Illinois~60K1.00×
28South Carolina~30K0.99×
29Minnesota~30K0.99×
30Florida~100K0.98×
31Tennessee~40K0.98×
32Idaho~9K0.98×
33Alabama~30K0.96×
34Mississippi~20K0.96×
35New Jersey~50K0.95×
36Massachusetts~40K0.95×
37North Dakota~4K0.94×
38Colorado~30K0.93×
39Connecticut~20K0.93×
40New Hampshire~7K0.93×
41Montana~5K0.93×
42New York~100K0.91×
43Maryland~30K0.88×
44Arizona~30K0.87×
45Rhode Island~5K0.85×
46Alaska~3K0.85×
47Nevada~20K0.81×
48Delaware~4K0.78×
49Hawaii~5K0.66×
50Washington, District of Columbia~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Raccoon, United States
0.59×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raccoon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raccoon audience
#·InterestCategoryAffinity×
01In the Night GardenMovies & TV46.27×
02Arthur ChristmasMovies & TV39.51×
03Christmas CottageMovies & TV25.06×
04SnowmanHome & Garden22.21×
05Cute (Japanese band)Music & Radio16.45×
06International schoolBusiness & Career12.90×
07Turkey (bird)Pets & Animals10.47×
08ChandelierHome & Garden8.58×
09Scorpions (band)Music & Radio8.33×
10Faculty (division)Business & Career8.30×
11OwlPets & Animals8.08×
12Bling-blingFashion & Accessoires7.16×
13Michigan LotteryGames4.85×
14K (anime)Literature4.33×
15New Year's DayHome & Garden3.47×
16Animal rightsPolitics & Society2.88×
17SiblingKids & Family2.26×
18BirdsPets & Animals2.10×
19ReligionBusiness & Career1.69×
20DogsPets & Animals1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raccoon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raccoon audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.59×
Community OrientationOPEN1.57×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raccoon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.93×
IndulgenceJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raccoon have in United States?

Raccoon has an estimated audience of 1,916,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Raccoon fans?

56.1% of Raccoon fans are female, 43.9% are male, with an average age of 42.5 years.

03

Which brands do Raccoon fans like most?

Raccoon fans show strongest brand affinity for Snowman (22.21×), Arthur Christmas (39.51×), and Cute (Japanese band) (16.45×) over the country average.

04

Where do Raccoon fans live in United States?

Raccoon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raccoon fans also like?

Beyond Raccoon itself, the audience over-indexes on Arthur Christmas (39.51×), Cute (Japanese band) (16.45×), International school (12.9×), and In the Night Garden (46.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Raccoon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raccoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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