Raccoon Audience in United States

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Raccoon has an estimated audience of 1,916,698 people in United States. 56.1% are female, 43.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Snowman, Arthur Christmas, Cute (Japanese band), International school, Bling-bling.

The average Raccoon fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Snowman, Arthur Christmas, Cute (Japanese band), with strongest over-indexing on Snowman (22.21× the country average). Demographically, the Raccoon audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Raccoon fans

Demographic split for Raccoon audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.5
Estimated audience size1,916,698

Audience persona

The typical Raccoon fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Snowman.

Top regions in United States

Top regions ranked by reach for Raccoon in United States
RegionReachAffinity
California266,7461.27×
Texas190,1961.15×
Florida137,7751.06×
New York106,4150.99×
Pennsylvania79,5101.23×
Illinois69,5771.09×
Ohio66,1311.12×
Georgia62,4081.06×
North Carolina61,9101.07×
Michigan52,8391.05×
Virginia49,9291.07×
New Jersey48,0300.99×
Washington46,6561.21×
Indiana41,6441.19×
Tennessee40,0431.04×
Massachusetts38,1241.01×
Missouri34,4601.12×
Arizona34,4250.88×
Kentucky29,5571.23×
Wisconsin29,1941.01×
South Carolina28,9321×
Maryland28,8960.88×
Colorado28,6700.95×
Minnesota26,9720.98×
Louisiana26,2541.06×
Alabama26,1500.98×
Oregon24,9411.14×
Oklahoma23,6891.11×
Utah18,1751.06×
Connecticut18,1340.94×
Iowa17,8211.13×
Arkansas17,3931.1×
Kansas16,6041.1×
Mississippi14,9260.95×
Nevada14,8080.8×
Nebraska10,1571.06×
West Virginia9,4411.06×
New Mexico9,2900.97×
Idaho9,0140.94×
Maine7,3291.07×
New Hampshire6,6720.88×
Hawaii5,1760.63×
Rhode Island5,1520.84×
Montana4,6360.87×
South Dakota4,2640.96×
Delaware3,8270.72×
Washington, District of Columbia3,3920.59×
Vermont3,3561×
North Dakota3,1930.81×
Alaska3,0980.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raccoon audience
BrandAffinityCategory
Snowman22.21×Home & Garden
Arthur Christmas39.51×Movies & TV
Cute (Japanese band)16.45×Music & Radio
International school12.9×Business & Career
Bling-bling7.16×Fashion & Accessoires
New Year's Day3.47×Home & Garden
In the Night Garden46.27×Movies & TV
Michigan Lottery4.85×Games
Owl8.08×Pets & Animals
Scorpions (band)8.33×Music & Radio
Turkey (bird)10.47×Pets & Animals
Dogs1.6×Pets & Animals
K (anime)4.33×Literature
Chandelier8.58×Home & Garden
Religion1.69×Business & Career
Animal rights2.88×Politics & Society
Christmas Cottage25.06×Movies & TV
Beetlejuice2.32×Movies & TV
Sibling2.26×Kids & Family
Faculty (division)8.3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raccoon audience
TraitClusterScore
ExtroversionTHRILL1.85
PatriotismCONSERVATISM1.73
IndividualismJOY1.29
TraditionCONSERVATISM1.28
Community OrientationOPEN1.26
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Raccoon
CountryShare
United States45.3%
Germany7.0%
Canada4.7%

See Raccoon audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Raccoon have in United States?

Raccoon has an estimated audience of 1,916,698 people in United States, concentrated in California and Texas.

What is the gender split and age of Raccoon fans?

56.1% of Raccoon fans are female, 43.9% are male, with an average age of 42.5 years.

Which brands do Raccoon fans like most?

Raccoon fans show strongest brand affinity for Snowman (22.21×), Arthur Christmas (39.51×), and Cute (Japanese band) (16.45×) over the country average.

Where do Raccoon fans live in United States?

Raccoon fans in United States are most concentrated in California (reach 266,746), Texas (reach 190,196), and Florida (reach 137,775). These three regions account for the largest share of the active audience.

What other brands do Raccoon fans also like?

Beyond Raccoon itself, the audience over-indexes on Arthur Christmas (39.51×), Cute (Japanese band) (16.45×), International school (12.9×), and Bling-bling (7.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raccoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.