New Year's Day Audience in United States

New Year's Day has an estimated audience of 27,631,932 people in United States. 66.5% are female, 33.5% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, New Year's Eve, Microblogging, Singer-songwriter.

The average New Year's Day fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, New Year's Eve, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the New Year's Day audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of New Year's Day fans

Demographic split for New Year's Day audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.5
Estimated audience size27,631,932

Audience persona

The typical New Year's Day fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for New Year's Day in United States
RegionReachAffinity
California3,359,7891.11×
Texas2,802,7381.18×
Florida1,907,1341.02×
New York1,618,7011.05×
Georgia995,4471.17×
North Carolina979,7031.18×
Ohio974,9771.15×
Pennsylvania930,4101×
Illinois915,5510.99×
Michigan795,0181.1×
New Jersey734,9211.05×
Virginia731,1301.09×
Tennessee609,7961.1×
Washington605,5551.09×
Arizona554,3520.98×
Alabama511,8001.33×
Maryland498,4181.05×
Indiana488,0680.97×
Massachusetts470,4190.86×
Missouri469,8541.05×
Louisiana461,2751.29×
Minnesota398,7691.01×
South Carolina398,1130.96×
Colorado393,2840.9×
Wisconsin363,3890.87×
Kentucky362,3581.05×
Oregon347,1141.1×
Oklahoma309,9121.01×
Nevada295,8381.11×
Mississippi284,3461.25×
Connecticut275,6840.99×
Arkansas252,6381.11×
Utah237,5110.96×
Kansas217,6321×
Iowa206,1270.91×
Hawaii146,6281.23×
New Mexico129,6000.94×
Nebraska126,6270.91×
West Virginia125,1360.97×
Idaho124,8830.9×
New Hampshire99,6930.92×
Maine80,2130.81×
Rhode Island66,8990.76×
Washington, District of Columbia66,8200.8×
Montana62,7140.82×
Delaware61,3770.81×
Alaska49,4300.84×
South Dakota49,2240.77×
North Dakota47,8820.84×
Vermont42,9500.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Year's Day audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
New Year's Eve13.11×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.96×News
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.45×Home & Garden
Planet Fitness2.51×Sports
Aldi2.43×Shopping
Diaper bag3.98×Kids & Family
Home Alone7.13×Movies & TV
Staples (Canada)3.02×Business & Career
Great Clips3.48×Beauty & Wellness
Google Flights2.99×Travel & Leisure
Happiness1.65×Health
Nature1.57×Home & Garden
Anthropologie3.02×Shopping
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Year's Day audience
TraitClusterScore
ExtroversionTHRILL1.24
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.19
IndulgenceJOY1.11
TravellingTHRILL1.11
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for New Year's Day
CountryShare
United States23.0%
Japan5.8%
United Kingdom5.3%

See New Year's Day audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does New Year's Day have in United States?

New Year's Day has an estimated audience of 27,631,932 people in United States, concentrated in California and Texas.

What is the gender split and age of New Year's Day fans?

66.5% of New Year's Day fans are female, 33.5% are male, with an average age of 42.5 years.

Which brands do New Year's Day fans like most?

New Year's Day fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and New Year's Eve (13.11×) over the country average.

Where do New Year's Day fans live in United States?

New Year's Day fans in United States are most concentrated in California (reach 3,359,789), Texas (reach 2,802,738), and Florida (reach 1,907,134). These three regions account for the largest share of the active audience.

What other brands do New Year's Day fans also like?

Beyond New Year's Day itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), New Year's Eve (13.11×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Year's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.