Rascasse Audience Intelligence

New Year's Day Audience in United States

A data profile of the people who buy, follow and care about New Year's Day in United States — modelled from more than twelve digital signal sources. New Year's Day has an estimated audience of 27,631,932 people in United States.

#724among Topic in United States#76in Home & Garden

The average New Year's Day fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New Year's Eve, Snowball, Google News, with strongest over-indexing on New Year's Eve (11.94× the country average).

Demographically, the New Year's Day audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Year's Day fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for New Year's Eve.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Year's Day profile in United States.

Audience size
27.6M
in United States
Gender
66.5%♀
33.5% male
Age
42.5
average years
Country rank
#1057
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Year's Day fans

66.5% are female, 33.5% are male, average age 42.5.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for New Year's Day audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.5
Estimated audience size27,631,932
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the New Year's Day audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

22.9%

of the worldwide New Year's Day audience comes from United States.

Worldwide audience distribution share by country for New Year's Day
CountryShare
United States22.9%
Japan5.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Year's Day audience in United States is strongest.

Fig. 05

Top regions by affinity

New Year's Day fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.38×
02Alabama~500K1.30×
03Louisiana~400K1.26×
04North Carolina~900K1.11×
05Kentucky~400K1.11×
06West Virginia~100K1.11×
07Hawaii~100K1.11×
08Missouri~500K1.10×
09Georgia~900K1.09×
10Ohio~900K1.09×
11Texas~2.5M1.08×
12Arkansas~200K1.08×
13Florida~2M1.06×
14Michigan~800K1.05×
15Tennessee~600K1.05×
16Oklahoma~300K1.05×
17Oregon~300K1.04×
18Nevada~300K1.04×
19Virginia~700K1.03×
20South Carolina~400K1.02×
21New Mexico~100K1.02×
22Maryland~500K1.01×
23California~3M1.00×
24Illinois~900K1.00×
25Arizona~600K1.00×
26Washington~600K1.00×
27Indiana~500K1.00×
28New Jersey~700K0.99×
29Nebraska~100K0.99×
30Iowa~200K0.98×
31Connecticut~300K0.97×
32New York~1.5M0.96×
33Kansas~200K0.96×
34Idaho~100K0.96×
35Pennsylvania~900K0.95×
36Minnesota~400K0.95×
37Vermont~50K0.95×
38New Hampshire~100K0.94×
39Wisconsin~400K0.93×
40Colorado~400K0.92×
41Maine~90K0.92×
42Utah~200K0.90×
43Montana~70K0.90×
44Delaware~70K0.89×
45North Dakota~50K0.89×
46South Dakota~60K0.88×
47Rhode Island~80K0.86×
48Alaska~50K0.86×
49Massachusetts~400K0.82×
50Washington, District of Columbia~60K0.72×
Fig. 06

Affinity by region

Affinity by region — New Year's Day, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Year's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Year's Day audience
#·InterestCategoryAffinity×
01SnowballKids & Family19.74×
02New Year's EveHome & Garden11.94×
03Florence NightingalePolitics & Society7.06×
04Labor DayPolitics & Society3.26×
05Google NewsNews2.85×
06Greeting cardKids & Family2.83×
07Valentine's DayKids & Family2.65×
08NazarethTravel & Leisure2.63×
09Diaper bagKids & Family2.21×
10Cyber MondayShopping2.08×
11MeteorologyHome & Garden1.96×
12Made in USABusiness & Career1.90×
13Real propertyHome & Garden1.87×
14Black Friday (shopping)Shopping1.86×
15HairstyleBeauty & Wellness1.74×
16Planet FitnessSports1.61×
17DrawingHome & Garden1.60×
18Self careHealth1.56×
19HappinessHealth1.55×
20MSNNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Year's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Year's Day audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.36×
Price SensitivityPREMIUM1.34×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Year's Day audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Year's Day have in United States?

New Year's Day has an estimated audience of 27,631,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Year's Day fans?

66.5% of New Year's Day fans are female, 33.5% are male, with an average age of 42.5 years.

03

Which brands do New Year's Day fans like most?

New Year's Day fans show strongest brand affinity for New Year's Eve (11.94×), Snowball (19.74×), and Google News (2.85×) over the country average.

04

Where do New Year's Day fans live in United States?

New Year's Day fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do New Year's Day fans also like?

Beyond New Year's Day itself, the audience over-indexes on Snowball (19.74×), Google News (2.85×), Happiness (1.55×), and Labor Day (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See New Year's Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Year's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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