Florence Nightingale Audience in United States

Florence Nightingale logo

Florence Nightingale has an estimated audience of 2,146,642 people in United States. 68.7% are female, 31.3% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: New Year's Day, Nottingham Forest, Marlo Thomas, Health care, Medicine.

The average Florence Nightingale fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include New Year's Day, Nottingham Forest, Marlo Thomas, with strongest over-indexing on New Year's Day (7.06× the country average). Demographically, the Florence Nightingale audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Florence Nightingale fans

Demographic split for Florence Nightingale audience in United States
MetricValue
Female68.7%
Male31.3%
Average age45.3
Estimated audience size2,146,642

Audience persona

The typical Florence Nightingale fan in United States is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for New Year's Day.

Top regions in United States

Top regions ranked by reach for Florence Nightingale in United States
RegionReachAffinity
California244,9781.04×
Texas190,0661.03×
Florida151,4721.04×
New York129,1741.08×
Pennsylvania75,8301.05×
Ohio71,4341.08×
Illinois70,3720.98×
North Carolina63,2540.98×
Georgia60,7800.92×
New Jersey55,2241.01×
Virginia54,8681.05×
Michigan53,4740.95×
Tennessee47,2791.1×
Arizona44,7331.02×
Massachusetts44,3261.05×
Washington41,1060.95×
Indiana36,3210.93×
Maryland35,3580.96×
Missouri34,1170.99×
South Carolina31,7920.98×
Alabama31,5691.05×
Kentucky29,3121.09×
Louisiana29,1001.05×
Wisconsin28,9900.9×
Minnesota28,9120.94×
Colorado28,7660.85×
Oklahoma26,2211.1×
Oregon23,3130.95×
Utah22,5541.17×
Connecticut22,5081.05×
Mississippi18,3951.04×
Arkansas17,2610.98×
Iowa17,2070.97×
Kansas16,9721×
Nevada16,4090.79×
West Virginia11,6691.17×
Idaho11,3521.05×
Nebraska10,8201.01×
New Mexico9,9720.93×
New Hampshire8,4231×
Hawaii8,3510.91×
Maine8,0241.04×
Rhode Island6,9831.02×
Washington, District of Columbia6,7641.05×
Montana6,0621.02×
South Dakota5,2781.06×
Delaware5,2460.89×
North Dakota4,6991.07×
Vermont4,1411.1×
Alaska3,9690.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florence Nightingale audience
BrandAffinityCategory
New Year's Day7.06×Home & Garden
Nottingham Forest36.8×Sports
Marlo Thomas17.83×Movies & TV
Health care2.39×Business & Career
Medicine2.12×Business & Career
Family1.7×Kids & Family
United States1.72×Travel & Leisure
U.S. state1.94×Travel & Leisure
Kohl's2.25×Shopping
Health care provider3.44×Health
Child1.76×Kids & Family
Current events1.63×Arts & Culture
Psychology1.9×Business & Career
Walgreens2.27×Shopping
Photography1.58×Arts & Culture
Macy's2.25×Shopping
Televisions1.65×Technology & Electronics
MSN2.22×News
Tennessee2.78×Travel & Leisure
Cosmetics1.67×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florence Nightingale audience
TraitClusterScore
PatriotismCONSERVATISM2.2
Family OrientationCONSERVATISM1.98
Community OrientationOPEN1.92
Convenience OrientationPREMIUM1.6
SpiritualityBALANCE1.56
TravellingTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Florence Nightingale
CountryShare
United States24.3%
United Kingdom9.2%
Brazil7.0%

See Florence Nightingale audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Florence Nightingale have in United States?

Florence Nightingale has an estimated audience of 2,146,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Florence Nightingale fans?

68.7% of Florence Nightingale fans are female, 31.3% are male, with an average age of 45.3 years.

Which brands do Florence Nightingale fans like most?

Florence Nightingale fans show strongest brand affinity for New Year's Day (7.06×), Nottingham Forest (36.8×), and Marlo Thomas (17.83×) over the country average.

Where do Florence Nightingale fans live in United States?

Florence Nightingale fans in United States are most concentrated in California (reach 244,978), Texas (reach 190,066), and Florida (reach 151,472). These three regions account for the largest share of the active audience.

What other brands do Florence Nightingale fans also like?

Beyond Florence Nightingale itself, the audience over-indexes on Nottingham Forest (36.8×), Marlo Thomas (17.83×), Health care (2.39×), and Medicine (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Florence Nightingale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.