Florence Nightingale Audience in Germany
Florence Nightingale has an estimated audience of 419,456 people in Germany. 66.6% are female, 33.4% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, REWE, Walk-in clinic, Kaufland, Software.
The average Florence Nightingale fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, REWE, Walk-in clinic, with strongest over-indexing on Germany (1.78× the country average). Demographically, the Florence Nightingale audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Author
Demographics of Florence Nightingale fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 44.5 |
| Estimated audience size | 419,456 |
Audience persona
The typical Florence Nightingale fan in Germany is more female, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,391 | 1.43× |
| Bayern | 60,107 | 0.89× |
| Baden-Württemberg | 52,868 | 0.92× |
| Niedersachsen | 45,808 | 1.12× |
| Hessen | 30,487 | 0.95× |
| Sachsen | 22,892 | 1.11× |
| Rheinland-Pfalz | 20,616 | 0.98× |
| Berlin | 19,024 | 1.01× |
| Schleswig-Holstein | 13,735 | 0.91× |
| Thüringen | 12,814 | 1.2× |
| Brandenburg | 11,830 | 0.91× |
| Sachsen-Anhalt | 10,737 | 0.99× |
| Hamburg | 9,210 | 0.97× |
| Mecklenburg-Vorpommern | 7,495 | 0.94× |
| Saarland | 4,644 | 0.9× |
| Bremen | 2,690 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.78× | Travel & Leisure |
| REWE | 2.42× | Shopping |
| Walk-in clinic | 9.79× | Health |
| Kaufland | 2.29× | Shopping |
| Software | 1.92× | Technology & Electronics |
| Wetter.com | 2.5× | Home & Garden |
| 2.15× | Internet & Social Media | |
| Bild | 1.87× | News |
| Rossmann | 2.34× | Shopping |
| Netto Marken-Discount | 2.08× | Shopping |
| Let's Dance (German TV series) | 2.88× | Movies & TV |
| Tchibo | 2.76× | Shopping |
| Veganism | 2.01× | Food & Beverages |
| YouTube | 1.67× | Movies & TV |
| QVC | 2.95× | Movies & TV |
| Gift | 2.24× | Shopping |
| North Rhine-Westphalia | 2.22× | Travel & Leisure |
| Europe | 1.64× | Travel & Leisure |
| Hospital | 4.12× | Health |
| Hotels | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.1 |
| Convenience Orientation | PREMIUM | 2.19 |
| Sustainability | BALANCE | 1.91 |
| Community Orientation | OPEN | 1.91 |
| Individualism | JOY | 1.75 |
| Sports Activity | POWER | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 9.2% |
| Brazil | 7.0% |
See Florence Nightingale audiences in other countries
More Author audiences in Germany
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- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Florence Nightingale have in Germany?
Florence Nightingale has an estimated audience of 419,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Florence Nightingale fans?
66.6% of Florence Nightingale fans are female, 33.4% are male, with an average age of 44.5 years.
Which brands do Florence Nightingale fans like most?
Florence Nightingale fans show strongest brand affinity for Germany (1.78×), REWE (2.42×), and Walk-in clinic (9.79×) over the country average.
Where do Florence Nightingale fans live in Germany?
Florence Nightingale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,391), Bayern (reach 60,107), and Baden-Württemberg (reach 52,868). These three regions account for the largest share of the active audience.
What other brands do Florence Nightingale fans also like?
Beyond Florence Nightingale itself, the audience over-indexes on REWE (2.42×), Walk-in clinic (9.79×), Kaufland (2.29×), and Software (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Florence Nightingale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.