A data profile of the people who buy, follow and care about Ferdinand von Schirach in Germany — modelled from more than twelve digital signal sources. Ferdinand von Schirach has an estimated audience of 1,152,767 people in Germany.
The average Ferdinand von Schirach fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include True crime, Richard David Precht, Sebastian Fitzek, with strongest over-indexing on True crime (127.75× the country average).
Demographically, the Ferdinand von Schirach audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ferdinand von Schirach fan in Germany is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for True crime.
The key figures that characterise the Ferdinand von Schirach profile in Germany.
63.2% are female, 36.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 41.3 |
| Estimated audience size | 1,152,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Ferdinand von Schirach audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.4% |
| Austria | 5.6% |
| Switzerland | 3.8% |
Where the Ferdinand von Schirach audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.28× | |
| 02 | Bremen | ~10K | 1.28× | |
| 03 | Hamburg | ~30K | 1.24× | |
| 04 | Schleswig-Holstein | ~40K | 1.06× | |
| 05 | Niedersachsen | ~100K | 1.03× | |
| 06 | Hessen | ~80K | 1.02× | |
| 07 | Bayern | ~200K | 1.01× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.99× | |
| 09 | Sachsen | ~50K | 0.95× | |
| 10 | Brandenburg | ~30K | 0.93× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.93× | |
| 12 | Baden-Württemberg | ~100K | 0.90× | |
| 13 | Thüringen | ~20K | 0.89× | |
| 14 | Rheinland-Pfalz | ~50K | 0.87× | |
| 15 | Sachsen-Anhalt | ~20K | 0.84× | |
| 16 | Saarland | ~10K | 0.84× |
The strongest cross-interests of the Ferdinand von Schirach audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True crime | Movies & TV | 127.75× | ||
| 02 | Richard David Precht | Politics & Society | 65.37× | ||
| 03 | Sebastian Fitzek | Literature | 28.64× | ||
| 04 | Jussi Adler-Olsen | Literature | 13.57× | ||
| 05 | Simon Beckett | Literature | 11.22× | ||
| 06 | Hugendubel | Shopping | 10.90× | ||
| 07 | Nele Neuhaus | Literature | 7.57× | ||
| 08 | True Detective | Movies & TV | 6.46× | ||
| 09 | Crime fiction | Literature | 6.33× | ||
| 10 | Bestseller | Literature | 3.88× | ||
| 11 | Detective fiction | Literature | 3.81× | ||
| 12 | Bookselling | Literature | 3.57× | ||
| 13 | Reinhard Mey | Music & Radio | 3.53× | ||
| 14 | Ina Müller | Movies & TV | 3.04× | ||
| 15 | Udo Lindenberg | Music & Radio | 2.70× | ||
| 16 | Der Tagesspiegel | News | 2.56× | ||
| 17 | Roland Kaiser | Music & Radio | 2.38× | ||
| 18 | Chihuahua (dog) | Pets & Animals | 2.15× | ||
| 19 | ZDF | Movies & TV | 1.61× | ||
| 20 | Tagesschau | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Mindfulness | BALANCE | 1.49× | |
| Sustainability | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Risk Appetite | THRILL | 0.93× | |
| Sports Activity | POWER | 0.96× |
Ferdinand von Schirach has an estimated audience of 1,152,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
63.2% of Ferdinand von Schirach fans are female, 36.8% are male, with an average age of 41.3 years.
Ferdinand von Schirach fans show strongest brand affinity for True crime (127.75×), Richard David Precht (65.37×), and Sebastian Fitzek (28.64×) over the country average.
Ferdinand von Schirach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ferdinand von Schirach itself, the audience over-indexes on Richard David Precht (65.37×), Sebastian Fitzek (28.64×), Hugendubel (10.9×), and True Detective (6.46×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ferdinand von Schirach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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