Detective fiction Audience in Germany
Detective fiction has an estimated audience of 2,843,095 people in Germany. 64.9% are female, 35.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Crime fiction, Short story, E-book readers, Novel, Stranger Things.
The average Detective fiction fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Crime fiction, Short story, E-book readers, with strongest over-indexing on Crime fiction (12.62× the country average). Demographically, the Detective fiction audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Detective fiction fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 39.3 |
| Estimated audience size | 2,843,095 |
Audience persona
The typical Detective fiction fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Crime fiction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,039 | 0.31× |
| Bayern | 148,513 | 0.32× |
| Hessen | 105,871 | 0.49× |
| Baden-Württemberg | 103,623 | 0.27× |
| Thüringen | 96,856 | 1.34× |
| Berlin | 94,506 | 0.74× |
| Rheinland-Pfalz | 91,661 | 0.64× |
| Sachsen-Anhalt | 89,586 | 1.22× |
| Brandenburg | 88,799 | 1.01× |
| Mecklenburg-Vorpommern | 87,328 | 1.61× |
| Saarland | 85,670 | 2.45× |
| Niedersachsen | 80,167 | 0.29× |
| Bremen | 77,448 | 3.19× |
| Sachsen | 76,133 | 0.55× |
| Schleswig-Holstein | 74,936 | 0.73× |
| Hamburg | 54,007 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crime fiction | 12.62× | Literature |
| Short story | 10.98× | Literature |
| E-book readers | 8.29× | Technology & Electronics |
| Novel | 6.59× | Literature |
| Stranger Things | 5.21× | Movies & TV |
| Harry Potter | 2.89× | Movies & TV |
| Goodreads | 12.94× | Literature |
| Superman | 4.21× | Movies & TV |
| Non-fiction books | 7.04× | Literature |
| Home construction | 4.22× | Home & Garden |
| Pride | 6.88× | Politics & Society |
| TikTok | 2.48× | Internet & Social Media |
| Library | 7.21× | Literature |
| Outdoor Photographer | 5.12× | Arts & Culture |
| Home repair | 3.81× | Home & Garden |
| Hugendubel | 5.33× | Shopping |
| Travel Adventures | 3.93× | Travel & Leisure |
| Handmade Crafts | 5.7× | Kids & Family |
| Airbnb | 2.95× | Travel & Leisure |
| Outdoor recreation | 1.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.53 |
| DIY Mentality | THRILL | 1.3 |
| Convenience Orientation | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Creativity | OPEN | 1.24 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| China | 6.8% |
| Japan | 6.4% |
See Detective fiction audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Detective fiction have in Germany?
Detective fiction has an estimated audience of 2,843,095 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Detective fiction fans?
64.9% of Detective fiction fans are female, 35.1% are male, with an average age of 39.3 years.
Which brands do Detective fiction fans like most?
Detective fiction fans show strongest brand affinity for Crime fiction (12.62×), Short story (10.98×), and E-book readers (8.29×) over the country average.
Where do Detective fiction fans live in Germany?
Detective fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,039), Bayern (reach 148,513), and Hessen (reach 105,871). These three regions account for the largest share of the active audience.
What other brands do Detective fiction fans also like?
Beyond Detective fiction itself, the audience over-indexes on Short story (10.98×), E-book readers (8.29×), Novel (6.59×), and Stranger Things (5.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Detective fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.