Rascasse Audience Intelligence

Detective fiction Audience in Germany

A data profile of the people who buy, follow and care about Detective fiction in Germany — modelled from more than twelve digital signal sources. Detective fiction has an estimated audience of 2,843,095 people in Germany.

#15among Literary genre in Germany#1375among Topic in Germany#40in Literature

The average Detective fiction fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Crime fiction, Short story, E-book readers, with strongest over-indexing on Crime fiction (12.62× the country average).

Demographically, the Detective fiction audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Detective fiction fan in Germany is more female, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Crime fiction.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detective fiction profile in Germany.

Audience size
2.8M
in Germany
Gender
64.9%♀
35.1% male
Age
39.3
average years
Country rank
#2273
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detective fiction fans

64.9% are female, 35.1% are male, average age 39.3.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Detective fiction audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age39.3
Estimated audience size2,843,095
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Detective fiction audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Detective fiction audience comes from Germany.

Worldwide audience distribution share by country for Detective fiction
CountryShare
United States20.6%
China6.8%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detective fiction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Detective fiction fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.38×
02Saarland~40K1.28×
03Mecklenburg-Vorpommern~60K1.12×
04Thüringen~80K1.06×
05Sachsen-Anhalt~80K1.04×
06Brandenburg~90K1.00×
07Hamburg~60K0.97×
08Schleswig-Holstein~100K0.95×
09Rheinland-Pfalz~100K0.93×
10Sachsen~100K0.92×
11Berlin~100K0.92×
12Niedersachsen~200K0.88×
13Hessen~200K0.86×
14Baden-Württemberg~300K0.84×
15Bayern~400K0.80×
16Nordrhein-Westfalen~500K0.75×
Fig. 06

Affinity by region

Affinity by region — Detective fiction, Germany
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detective fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detective fiction audience
#·InterestCategoryAffinity×
01GoodreadsLiterature12.94×
02Crime fictionLiterature12.62×
03Short storyLiterature10.98×
04E-book readersTechnology & Electronics8.29×
05LibraryLiterature7.21×
06Non-fiction booksLiterature7.04×
07PridePolitics & Society6.88×
08NovelLiterature6.59×
09Handmade CraftsKids & Family5.70×
10HugendubelShopping5.33×
11Stranger ThingsMovies & TV5.21×
12Outdoor PhotographerArts & Culture5.12×
13Home constructionHome & Garden4.22×
14SupermanMovies & TV4.21×
15Travel AdventuresTravel & Leisure3.93×
16Home repairHome & Garden3.81×
17AirbnbTravel & Leisure2.95×
18Harry PotterMovies & TV2.89×
19TikTokInternet & Social Media2.48×
20Outdoor recreationSports1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detective fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detective fiction audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.20×
MindfulnessBALANCE2.37×
TravellingTHRILL2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detective fiction audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.03×
Quality AwarenessPREMIUM1.06×
Need for SecurityCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detective fiction have in Germany?

Detective fiction has an estimated audience of 2,843,095 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Detective fiction fans?

64.9% of Detective fiction fans are female, 35.1% are male, with an average age of 39.3 years.

03

Which brands do Detective fiction fans like most?

Detective fiction fans show strongest brand affinity for Crime fiction (12.62×), Short story (10.98×), and E-book readers (8.29×) over the country average.

04

Where do Detective fiction fans live in Germany?

Detective fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Detective fiction fans also like?

Beyond Detective fiction itself, the audience over-indexes on Short story (10.98×), E-book readers (8.29×), Stranger Things (5.21×), and Novel (6.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Detective fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Detective fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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