Library Audience in Germany
Library has an estimated audience of 2,912,037 people in Germany. 57.9% are female, 42.1% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Superman, Tagesschau, Home construction, Natural World, Art Collecting.
The average Library fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Superman, Tagesschau, Home construction, with strongest over-indexing on Superman (4.06× the country average). Demographically, the Library audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Touchpoint
Demographics of Library fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.4 |
| Estimated audience size | 2,912,037 |
Audience persona
The typical Library fan in Germany is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 572,173 | 0.9× |
| Bayern | 467,798 | 1× |
| Berlin | 447,628 | 3.44× |
| Baden-Württemberg | 362,697 | 0.91× |
| Hessen | 206,143 | 0.93× |
| Niedersachsen | 201,699 | 0.71× |
| Sachsen | 148,592 | 1.04× |
| Brandenburg | 99,167 | 1.1× |
| Rheinland-Pfalz | 95,790 | 0.66× |
| Hamburg | 69,125 | 1.05× |
| Schleswig-Holstein | 64,210 | 0.61× |
| Thüringen | 58,264 | 0.79× |
| Sachsen-Anhalt | 53,429 | 0.71× |
| Mecklenburg-Vorpommern | 37,604 | 0.68× |
| Bremen | 27,674 | 1.11× |
| Saarland | 18,115 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 4.06× | Movies & TV |
| Tagesschau | 2.26× | Movies & TV |
| Home construction | 3.46× | Home & Garden |
| Natural World | 2.81× | Fashion & Accessoires |
| Art Collecting | 9.06× | Arts & Culture |
| Dog health | 3.98× | Pets & Animals |
| Germany | 1.76× | Travel & Leisure |
| Outdoor recreation | 1.81× | Sports |
| Home repair | 3.24× | Home & Garden |
| TikTok | 1.94× | Internet & Social Media |
| Shopping | 1.67× | Shopping |
| Food and drink | 1.54× | Food & Beverages |
| Reading | 1.65× | Literature |
| Dog harness | 3.76× | Pets & Animals |
| 2.92× | Internet & Social Media | |
| Euphoria | 2.23× | Movies & TV |
| Online shopping | 1.68× | Shopping |
| Music | 1.53× | Business & Career |
| Local news | 3.24× | News |
| Beauty | 1.65× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.54 |
| Tradition | CONSERVATISM | 1.46 |
| Urban Lifestyle | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.37 |
| Mindfulness | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 7.9% |
| Japan | 6.1% |
See Library audiences in other countries
More Literature audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Library have in Germany?
Library has an estimated audience of 2,912,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Library fans?
57.9% of Library fans are female, 42.1% are male, with an average age of 40.4 years.
Which brands do Library fans like most?
Library fans show strongest brand affinity for Superman (4.06×), Tagesschau (2.26×), and Home construction (3.46×) over the country average.
Where do Library fans live in Germany?
Library fans in Germany are most concentrated in Nordrhein-Westfalen (reach 572,173), Bayern (reach 467,798), and Berlin (reach 447,628). These three regions account for the largest share of the active audience.
What other brands do Library fans also like?
Beyond Library itself, the audience over-indexes on Tagesschau (2.26×), Home construction (3.46×), Natural World (2.81×), and Art Collecting (9.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.