Rascasse Audience Intelligence

Library Audience in Germany

A data profile of the people who buy, follow and care about Library in Germany — modelled from more than twelve digital signal sources. Library has an estimated audience of 2,912,037 people in Germany.

#64among Touchpoint in Germany#39in Literature

The average Library fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Superman, Home construction, Tagesschau, with strongest over-indexing on Superman (4.06× the country average).

Demographically, the Library audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Library fan in Germany is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Superman.

Category: Literature · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Library profile in Germany.

Audience size
2.9M
in Germany
Gender
57.9%♀
42.1% male
Age
40.4
average years
Country rank
#2206
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Library fans

57.9% are female, 42.1% are male, average age 40.4.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Library audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age40.4
Estimated audience size2,912,037
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Library audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Library audience comes from Germany.

Worldwide audience distribution share by country for Library
CountryShare
United States17.6%
China7.9%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Library audience in Germany is strongest.

Fig. 05

Top regions by affinity

Library fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K3.31×
02Bremen~30K1.16×
03Brandenburg~100K1.13×
04Sachsen~100K1.02×
05Hamburg~70K1.00×
06Bayern~500K0.98×
07Nordrhein-Westfalen~600K0.95×
08Hessen~200K0.90×
09Baden-Württemberg~400K0.88×
10Thüringen~60K0.82×
11Sachsen-Anhalt~60K0.76×
12Mecklenburg-Vorpommern~40K0.72×
13Niedersachsen~200K0.71×
14Rheinland-Pfalz~90K0.64×
15Schleswig-Holstein~60K0.61×
16Saarland~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Library, Germany
0.56×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Library audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Library audience
#·InterestCategoryAffinity×
01Art CollectingArts & Culture9.06×
02SupermanMovies & TV4.06×
03Dog healthPets & Animals3.98×
04Cat play and toysPets & Animals3.80×
05Dog harnessPets & Animals3.76×
06BooksellingLiterature3.69×
07Home constructionHome & Garden3.46×
08Home repairHome & Garden3.24×
09Local newsNews3.24×
10RedditInternet & Social Media2.92×
11TagesschauMovies & TV2.26×
12TikTokInternet & Social Media1.94×
13Outdoor recreationSports1.81×
14GermanyTravel & Leisure1.76×
15Online shoppingShopping1.68×
16ShoppingShopping1.67×
17ReadingLiterature1.65×
18BeautyBeauty & Wellness1.65×
19Food and drinkFood & Beverages1.54×
20MusicBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Library audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Library audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.36×
Urban LifestyleOPEN2.06×
Early Adopter MentalityPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Library audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Family OrientationCONSERVATISM0.90×
CreativityOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Library have in Germany?

Library has an estimated audience of 2,912,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Library fans?

57.9% of Library fans are female, 42.1% are male, with an average age of 40.4 years.

03

Which brands do Library fans like most?

Library fans show strongest brand affinity for Superman (4.06×), Home construction (3.46×), and Tagesschau (2.26×) over the country average.

04

Where do Library fans live in Germany?

Library fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Berlin (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Library fans also like?

Beyond Library itself, the audience over-indexes on Home construction (3.46×), Tagesschau (2.26×), Art Collecting (9.06×), and Dog health (3.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Library audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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