Rascasse Audience Intelligence

Library Audience in France

A data profile of the people who buy, follow and care about Library in France — modelled from more than twelve digital signal sources. Library has an estimated audience of 2,867,457 people in France.

The average Library fan in France is 45.3 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Sports, Entertainment, Crime fiction, with strongest over-indexing on Sports (3.08× the country average).

Demographically, the Library audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Library fan in France is more female, around 45.3 years old, with strong Individualism tendencies and a notable affinity for Sports.

Category: Literature · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Library profile in France.

Audience size
2.9M
in France
Gender
61.2%
38.8% male
Age
45.3
average years
Country rank
#1524
Touchpoint in France
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Library fans

61.2% are female, 38.8% are male, average age 45.3.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Library audience in France
MetricValue
Female61.2%
Male38.8%
Average age45.3
Estimated audience size2,867,457
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Library audience in France
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Library audience comes from France.

Worldwide audience distribution share by country for Library
CountryShare
United States17.6%
China7.9%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Library audience in France is strongest.

Fig. 05

Top regions by affinity

Library fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1M1.85×
02Hauts-de-France~300K1.31×
03Provence-Alpes-Côte d'Azur~300K1.21×
04Auvergne-Rhône-Alpes~400K1.07×
05Occitanie~200K1.00×
06Grand Est~200K0.96×
07Nouvelle-Aquitaine~200K0.90×
08Brittany~100K0.90×
09Normandy~100K0.84×
10Bourgogne-Franche-Comté~100K0.83×
11Corsica~10K0.82×
12Pays de la Loire~100K0.78×
13Centre-Val de Loire~80K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Library audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Library audience
#·InterestCategoryAffinity×
01Public libraryLiterature12.80×
02Crime fictionLiterature11.98×
03Book discussion clubLiterature11.05×
04Young-adult fictionLiterature10.00×
05New-adult fictionLiterature10.00×
06BooksellingLiterature7.64×
07Digital illustrationArts & Culture5.86×
08BeetlejuiceMovies & TV4.48×
09Lace wigBeauty & Wellness4.46×
10SportsSports3.08×
11TikTokInternet & Social Media2.75×
12EntertainmentMovies & TV2.65×
13ReadingLiterature2.54×
14DesignHome & Garden2.30×
15FoodFood & Beverages2.23×
16Food and drinkFood & Beverages2.17×
17MoviesMovies & TV2.07×
18Consumer electronicsTechnology & Electronics2.02×
19MusicBusiness & Career1.98×
20Arts and musicArts & Culture1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Library audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Library audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.81×
Urban LifestyleOPEN2.50×
MindfulnessBALANCE2.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Library audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
DIY MentalityTHRILL0.97×
Pet OwnershipJOY1.03×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Library have in France?

Library has an estimated audience of 2,867,457 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Library fans?

61.2% of Library fans are female, 38.8% are male, with an average age of 45.3 years.

03

Which brands do Library fans like most?

Library fans show strongest brand affinity for Sports (3.08×), Entertainment (2.65×), and Crime fiction (11.98×) over the country average.

04

Where do Library fans live in France?

Library fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Library fans also like?

Beyond Library itself, the audience over-indexes on Entertainment (2.65×), Crime fiction (11.98×), Bookselling (7.64×), and Reading (2.54×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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