A data profile of the people who buy, follow and care about Digital illustration in France — modelled from more than twelve digital signal sources. Digital illustration has an estimated audience of 2,575,750 people in France.
The average Digital illustration fan in France is 33.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (562.9× the country average).
Demographically, the Digital illustration audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Digital illustration fan in France is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Digital illustration profile in France.
58.7% are female, 41.3% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 33.9 |
| Estimated audience size | 2,575,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Digital illustration audience comes from France.
| Country | Share |
|---|---|
| China | 20.8% |
| Japan | 18.4% |
| United States | 14.4% |
Where the Digital illustration audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~100K | 1.08× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.07× | |
| 03 | Normandy | ~100K | 1.03× | |
| 04 | Pays de la Loire | ~100K | 1.01× | |
| 05 | Brittany | ~100K | 1.01× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 0.98× | |
| 07 | Île-de-France | ~400K | 0.97× | |
| 08 | Occitanie | ~200K | 0.97× | |
| 09 | Grand Est | ~200K | 0.97× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 11 | Hauts-de-France | ~200K | 0.96× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the Digital illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 562.90× | ||
| 02 | Plants vs. Zombies | Games | 81.08× | ||
| 03 | Christmas Gift | Kids & Family | 35.56× | ||
| 04 | Christmas tree | Kids & Family | 32.33× | ||
| 05 | Girl power | Politics & Society | 30.24× | ||
| 06 | Single-lens reflex camera | Technology & Electronics | 18.39× | ||
| 07 | Book discussion club | Literature | 14.66× | ||
| 08 | Sustainable products | Politics & Society | 13.51× | ||
| 09 | Digital art | Arts & Culture | 13.10× | ||
| 10 | Livemusic | Music & Radio | 11.51× | ||
| 11 | Watercolor painting | Arts & Culture | 11.29× | ||
| 12 | Bohemian style | Fashion & Accessoires | 10.70× | ||
| 13 | Oil painting | Arts & Culture | 9.64× | ||
| 14 | Wildlife photography | Technology & Electronics | 9.33× | ||
| 15 | Abstract art | Arts & Culture | 9.04× | ||
| 16 | Fine-art photography | Technology & Electronics | 8.80× | ||
| 17 | Travel photography | Technology & Electronics | 7.90× | ||
| 18 | Modern art | Arts & Culture | 6.19× | ||
| 19 | Batman | Movies & TV | 5.27× | ||
| 20 | TikTok | Internet & Social Media | 3.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.12× | |
| Travelling | THRILL | 4.02× | |
| Career Orientation | POWER | 3.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.86× |
Digital illustration has an estimated audience of 2,575,750 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.7% of Digital illustration fans are female, 41.3% are male, with an average age of 33.9 years.
Digital illustration fans show strongest brand affinity for Love & Sex (562.9×), Christmas Gift (35.56×), and Christmas tree (32.33×) over the country average.
Digital illustration fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Digital illustration itself, the audience over-indexes on Christmas Gift (35.56×), Christmas tree (32.33×), Livemusic (11.51×), and Girl power (30.24×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Digital illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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