Digital illustration Audience in Germany
Digital illustration has an estimated audience of 3,543,751 people in Germany. 55.9% are female, 44.1% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Watercolor painting, Livemusic, Digital art, Art exhibition, Harry Potter.
The average Digital illustration fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Watercolor painting, Livemusic, Digital art, with strongest over-indexing on Watercolor painting (7.79× the country average). Demographically, the Digital illustration audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Digital illustration fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 33.4 |
| Estimated audience size | 3,543,751 |
Audience persona
The typical Digital illustration fan in Germany is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Watercolor painting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 214,426 | 0.28× |
| Bayern | 174,501 | 0.31× |
| Hessen | 159,256 | 0.59× |
| Baden-Württemberg | 132,911 | 0.27× |
| Mecklenburg-Vorpommern | 113,694 | 1.68× |
| Thüringen | 113,139 | 1.25× |
| Saarland | 113,023 | 2.6× |
| Sachsen-Anhalt | 109,880 | 1.2× |
| Rheinland-Pfalz | 108,216 | 0.61× |
| Berlin | 107,410 | 0.68× |
| Brandenburg | 104,837 | 0.95× |
| Niedersachsen | 99,152 | 0.29× |
| Sachsen | 98,647 | 0.57× |
| Bremen | 97,050 | 3.2× |
| Schleswig-Holstein | 92,683 | 0.73× |
| Hamburg | 63,893 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watercolor painting | 7.79× | Arts & Culture |
| Livemusic | 5.02× | Music & Radio |
| Digital art | 6.49× | Arts & Culture |
| Art exhibition | 5.29× | Arts & Culture |
| Harry Potter | 2.06× | Movies & TV |
| Oil painting | 5.98× | Arts & Culture |
| Ryanair | 3.03× | Travel & Leisure |
| Natural foods | 4.57× | Food & Beverages |
| Anime convention | 4.62× | Literature |
| Batman | 2.69× | Movies & TV |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| Contemporary art | 3.36× | Arts & Culture |
| Abstract art | 4.62× | Arts & Culture |
| Non-fiction books | 4.67× | Literature |
| Pet food | 2.82× | Pets & Animals |
| Ariana Grande | 4.69× | Music & Radio |
| Vegetable Gardening | 5.48× | Food & Beverages |
| Bookselling | 3.44× | Literature |
| Superman | 2.52× | Movies & TV |
| Shih Tzu | 3.48× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.23 |
| Urban Lifestyle | OPEN | 1.69 |
| Early Adopter Mentality | POWER | 1.42 |
| Sports Activity | POWER | 1.39 |
| DIY Mentality | THRILL | 1.27 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 20.8% |
| Japan | 18.4% |
| United States | 14.4% |
See Digital illustration audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital illustration have in Germany?
Digital illustration has an estimated audience of 3,543,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital illustration fans?
55.9% of Digital illustration fans are female, 44.1% are male, with an average age of 33.4 years.
Which brands do Digital illustration fans like most?
Digital illustration fans show strongest brand affinity for Watercolor painting (7.79×), Livemusic (5.02×), and Digital art (6.49×) over the country average.
Where do Digital illustration fans live in Germany?
Digital illustration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 214,426), Bayern (reach 174,501), and Hessen (reach 159,256). These three regions account for the largest share of the active audience.
What other brands do Digital illustration fans also like?
Beyond Digital illustration itself, the audience over-indexes on Livemusic (5.02×), Digital art (6.49×), Art exhibition (5.29×), and Harry Potter (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.