Rascasse Audience Intelligence

Contemporary art Audience in Germany

A data profile of the people who buy, follow and care about Contemporary art in Germany — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 8,060,440 people in Germany.

#2among Art movement in Germany#309among Topic in Germany#7in Arts & Culture

The average Contemporary art fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Modern art, Verivox, Art exhibition, with strongest over-indexing on Modern art (4.34× the country average).

Demographically, the Contemporary art audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Contemporary art fan in Germany is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Modern art.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary art profile in Germany.

Audience size
8.1M
in Germany
Gender
60.1%♀
39.9% male
Age
36.9
average years
Country rank
#517
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary art fans

60.1% are female, 39.9% are male, average age 36.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Contemporary art audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age36.9
Estimated audience size8,060,440
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Contemporary art audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Contemporary art audience comes from Germany.

Worldwide audience distribution share by country for Contemporary art
CountryShare
United States14.0%
China12.1%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Contemporary art fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~800K2.23×
02Hamburg~200K1.35×
03Bremen~80K1.09×
04Hessen~700K1.08×
05Nordrhein-Westfalen~2M1.02×
06Bayern~1.5M1.01×
07Sachsen~400K1.00×
08Brandenburg~200K0.97×
09Baden-Württemberg~1M0.96×
10Niedersachsen~700K0.95×
11Schleswig-Holstein~300K0.92×
12Rheinland-Pfalz~400K0.90×
13Saarland~90K0.88×
14Thüringen~200K0.87×
15Mecklenburg-Vorpommern~100K0.86×
16Sachsen-Anhalt~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Contemporary art, Germany
0.85×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary art audience
#·InterestCategoryAffinity×
01VerivoxShopping5.43×
02DeviantArtInternet & Social Media4.90×
03Modern artArts & Culture4.34×
04Abstract artArts & Culture4.21×
05Oil paintingArts & Culture4.09×
06Art exhibitionArts & Culture3.82×
07Art museumArts & Culture3.58×
08Digital artArts & Culture3.45×
09Digital illustrationArts & Culture3.45×
10Watercolor paintingArts & Culture3.39×
11PaintHome & Garden3.26×
12Fine artBusiness & Career3.00×
13IllustrationArts & Culture2.82×
14Gift shopHome & Garden2.52×
15KPop Demon HuntersMovies & TV2.52×
16MuseumArts & Culture2.35×
17KittenPets & Animals2.33×
18Self-loveHealth2.10×
19TikTokInternet & Social Media1.57×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary art audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.77×
MindfulnessBALANCE1.50×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary art audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Career OrientationPOWER0.88×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary art have in Germany?

Contemporary art has an estimated audience of 8,060,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Contemporary art fans?

60.1% of Contemporary art fans are female, 39.9% are male, with an average age of 36.9 years.

03

Which brands do Contemporary art fans like most?

Contemporary art fans show strongest brand affinity for Modern art (4.34×), Verivox (5.43×), and Art exhibition (3.82×) over the country average.

04

Where do Contemporary art fans live in Germany?

Contemporary art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary art fans also like?

Beyond Contemporary art itself, the audience over-indexes on Verivox (5.43×), Art exhibition (3.82×), Abstract art (4.21×), and TikTok (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Contemporary art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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