Contemporary art Audience in Germany
Contemporary art has an estimated audience of 8,060,440 people in Germany. 60.1% are female, 39.9% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Modern art, Verivox, Art exhibition, Abstract art, Harry Potter.
The average Contemporary art fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Modern art, Verivox, Art exhibition, with strongest over-indexing on Modern art (4.34× the country average). Demographically, the Contemporary art audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Contemporary art fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 36.9 |
| Estimated audience size | 8,060,440 |
Audience persona
The typical Contemporary art fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Modern art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,923,369 | 1.09× |
| Bayern | 1,305,039 | 1.01× |
| Baden-Württemberg | 1,120,014 | 1.02× |
| Niedersachsen | 794,866 | 1.02× |
| Hessen | 664,313 | 1.08× |
| Berlin | 568,118 | 1.58× |
| Sachsen | 404,656 | 1.02× |
| Rheinland-Pfalz | 365,273 | 0.9× |
| Hamburg | 263,047 | 1.44× |
| Schleswig-Holstein | 259,254 | 0.9× |
| Brandenburg | 250,655 | 1× |
| Sachsen-Anhalt | 157,314 | 0.75× |
| Thüringen | 154,700 | 0.75× |
| Mecklenburg-Vorpommern | 113,486 | 0.74× |
| Bremen | 72,796 | 1.06× |
| Saarland | 63,362 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern art | 4.34× | Arts & Culture |
| Verivox | 5.43× | Shopping |
| Art exhibition | 3.82× | Arts & Culture |
| Abstract art | 4.21× | Arts & Culture |
| Harry Potter | 1.55× | Movies & TV |
| TikTok | 1.57× | Internet & Social Media |
| Art museum | 3.58× | Arts & Culture |
| Oil painting | 4.09× | Arts & Culture |
| DeviantArt | 4.9× | Internet & Social Media |
| Illustration | 2.82× | Arts & Culture |
| Digital art | 3.45× | Arts & Culture |
| Fine art | 3× | Business & Career |
| Watercolor painting | 3.39× | Arts & Culture |
| Self-love | 2.1× | Health |
| Kitten | 2.33× | Pets & Animals |
| Museum | 2.35× | Arts & Culture |
| Digital illustration | 3.45× | Arts & Culture |
| Paint | 3.26× | Home & Garden |
| Gift shop | 2.52× | Home & Garden |
| Maltese (dog) | 2.61× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.58 |
| Sports Activity | POWER | 1.45 |
| Indulgence | JOY | 1.4 |
| Design Affinity | PREMIUM | 1.32 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
See Contemporary art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
- Culinary art (5,262,730)
Frequently asked questions
How many fans does Contemporary art have in Germany?
Contemporary art has an estimated audience of 8,060,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Contemporary art fans?
60.1% of Contemporary art fans are female, 39.9% are male, with an average age of 36.9 years.
Which brands do Contemporary art fans like most?
Contemporary art fans show strongest brand affinity for Modern art (4.34×), Verivox (5.43×), and Art exhibition (3.82×) over the country average.
Where do Contemporary art fans live in Germany?
Contemporary art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,923,369), Bayern (reach 1,305,039), and Baden-Württemberg (reach 1,120,014). These three regions account for the largest share of the active audience.
What other brands do Contemporary art fans also like?
Beyond Contemporary art itself, the audience over-indexes on Verivox (5.43×), Art exhibition (3.82×), Abstract art (4.21×), and Harry Potter (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.