Museum Audience in Germany
Museum has an estimated audience of 7,806,847 people in Germany. 54.7% are female, 45.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Art exhibition, Abstract art, Art museum, Oil painting.
The average Museum fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Art exhibition, Abstract art, with strongest over-indexing on Harry Potter (1.55× the country average). Demographically, the Museum audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint · Subtype: Museum
Demographics of Museum fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.0 |
| Estimated audience size | 7,806,847 |
Audience persona
The typical Museum fan in Germany is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,592,491 | 0.93× |
| Bayern | 1,531,745 | 1.22× |
| Baden-Württemberg | 1,209,545 | 1.14× |
| Berlin | 712,460 | 2.04× |
| Niedersachsen | 651,885 | 0.86× |
| Hessen | 563,465 | 0.95× |
| Rheinland-Pfalz | 401,662 | 1.03× |
| Sachsen | 385,223 | 1.01× |
| Schleswig-Holstein | 248,141 | 0.89× |
| Brandenburg | 220,024 | 0.91× |
| Hamburg | 206,064 | 1.17× |
| Mecklenburg-Vorpommern | 153,943 | 1.03× |
| Thüringen | 149,074 | 0.75× |
| Sachsen-Anhalt | 142,311 | 0.7× |
| Bremen | 59,065 | 0.88× |
| Saarland | 47,772 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.55× | Movies & TV |
| Art exhibition | 3.48× | Arts & Culture |
| Abstract art | 3.72× | Arts & Culture |
| Art museum | 3.4× | Arts & Culture |
| Oil painting | 3.75× | Arts & Culture |
| Verivox | 3.43× | Shopping |
| Stranger Things | 2.05× | Movies & TV |
| Illustration | 2.28× | Arts & Culture |
| Maltese (dog) | 2.4× | Pets & Animals |
| Paint | 2.96× | Home & Garden |
| Superman | 1.8× | Movies & TV |
| Digital art | 2.76× | Arts & Culture |
| Fine art | 2.38× | Business & Career |
| Watercolor painting | 2.72× | Arts & Culture |
| Self-love | 1.68× | Health |
| Houseplant | 2.26× | Home & Garden |
| Self-awareness | 1.71× | Health |
| Etsy | 1.88× | Fashion & Accessoires |
| Modern art | 1.76× | Arts & Culture |
| Cat food | 1.87× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Sustainability | BALANCE | 1.33 |
| Design Affinity | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.32 |
| Sports Activity | POWER | 1.31 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 9.1% |
| China | 6.6% |
See Museum audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does Museum have in Germany?
Museum has an estimated audience of 7,806,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Museum fans?
54.7% of Museum fans are female, 45.3% are male, with an average age of 41.0 years.
Which brands do Museum fans like most?
Museum fans show strongest brand affinity for Harry Potter (1.55×), Art exhibition (3.48×), and Abstract art (3.72×) over the country average.
Where do Museum fans live in Germany?
Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,592,491), Bayern (reach 1,531,745), and Baden-Württemberg (reach 1,209,545). These three regions account for the largest share of the active audience.
What other brands do Museum fans also like?
Beyond Museum itself, the audience over-indexes on Art exhibition (3.48×), Abstract art (3.72×), Art museum (3.4×), and Oil painting (3.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.