Rascasse Audience Intelligence

Museum Audience in Germany

Name: Museum — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Museum in Germany — modelled from more than twelve digital signal sources. Museum has an estimated audience of 7,806,847 people in Germany.

#16among Touchpoint in Germany #9in Arts & Culture

The average Museum fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Art exhibition, Harry Potter, Abstract art, with strongest over-indexing on Art exhibition (3.48× the country average).

Demographically, the Museum audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Museum fan in Germany is balanced, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum profile in Germany.

Audience size

7.8M

in Germany

Gender

54.7%♀

45.3% male

Age

41.0

average years

Country rank

#543

Touchpoint in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Museum fans

54.7% are female, 45.3% are male, average age 41.0.

Fig. 02

Gender split

54.7%

Female

45.3%

Male

Demographic split for Museum audience in Germany
Metric	Value
Female	54.7%
Male	45.3%
Average age	41.0
Estimated audience size	7,806,847

Fig. 03

Age distribution

Age distribution of the Museum audience in Germany
Age bracket	Share	%
16-19		16%
20-29		17%
30-39		21%
40-49		24%
50+		23%

Fig. 04

Worldwide distribution

4.1%

of the worldwide Museum audience comes from Germany.

Worldwide audience distribution share by country for Museum
Country	Share
United States	18.4%
Japan	9.1%
China	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Museum fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~700K	1.90×
02	Bayern	~1.5M	1.20×
03	Hamburg	~200K	1.15×
04	Baden-Württemberg	~1M	1.12×
05	Mecklenburg-Vorpommern	~200K	1.06×
06	Rheinland-Pfalz	~400K	1.04×
07	Sachsen	~400K	1.01×
08	Hessen	~600K	0.96×
09	Bremen	~60K	0.93×
10	Nordrhein-Westfalen	~1.5M	0.92×
11	Brandenburg	~200K	0.91×
12	Schleswig-Holstein	~200K	0.89×
13	Niedersachsen	~600K	0.86×
14	Thüringen	~200K	0.78×
15	Sachsen-Anhalt	~200K	0.74×
16	Saarland	~50K	0.54×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum audience
#	Interest	Category	×
01	Oil painting	Arts & Culture	3.75×
02	Abstract art	Arts & Culture	3.72×
03	Art exhibition	Arts & Culture	3.48×
04	Verivox	Shopping	3.43×
05	Art museum	Arts & Culture	3.40×
06	Paint	Home & Garden	2.96×
07	Digital art	Arts & Culture	2.76×
08	Watercolor painting	Arts & Culture	2.72×
09	Maltese (dog)	Pets & Animals	2.40×
10	Fine art	Business & Career	2.38×
11	Illustration	Arts & Culture	2.28×
12	Houseplant	Home & Garden	2.26×
13	Stranger Things	Movies & TV	2.05×
14	Etsy	Fashion & Accessoires	1.88×
15	Cat food	Pets & Animals	1.87×
16	Superman	Movies & TV	1.80×
17	Modern art	Arts & Culture	1.76×
18	Self-awareness	Health	1.71×
19	Self-love	Health	1.68×
20	Harry Potter	Movies & TV	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Museum audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.50×
Urban Lifestyle	OPEN	1.36×
Creativity	OPEN	1.33×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Museum audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.88×
Career Orientation	POWER	0.90×
Patriotism	CONSERVATISM	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Museum have in Germany?

Museum has an estimated audience of 7,806,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Museum fans?

54.7% of Museum fans are female, 45.3% are male, with an average age of 41.0 years.

Which brands do Museum fans like most?

Museum fans show strongest brand affinity for Art exhibition (3.48×), Harry Potter (1.55×), and Abstract art (3.72×) over the country average.

Where do Museum fans live in Germany?

Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Museum fans also like?

Beyond Museum itself, the audience over-indexes on Harry Potter (1.55×), Abstract art (3.72×), Art museum (3.4×), and Oil painting (3.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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