Museum Audience in Canada
Museum has an estimated audience of 4,109,227 people in Canada. 55.9% are female, 44.1% are male, average age 42.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Beverages, Fine art, Watercolor painting, Art exhibition, Art museum.
The average Museum fan in Canada is 42.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Beverages, Fine art, Watercolor painting, with strongest over-indexing on Beverages (1.56× the country average). Demographically, the Museum audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Museum fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.2 |
| Estimated audience size | 4,109,227 |
Audience persona
The typical Museum fan in Canada is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Beverages.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,433,610 | 1.41× |
| British Columbia | 966,410 | 1.57× |
| Quebec | 819,458 | 0.83× |
| Alberta | 562,891 | 1.11× |
| Manitoba | 147,481 | 0.96× |
| Nova Scotia | 135,576 | 1.11× |
| Saskatchewan | 111,093 | 0.85× |
| New Brunswick | 77,097 | 0.81× |
| Newfoundland and Labrador | 38,126 | 0.61× |
| Prince Edward Island | 16,542 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beverages | 1.56× | Food & Beverages |
| Fine art | 2.58× | Business & Career |
| Watercolor painting | 3.56× | Arts & Culture |
| Art exhibition | 3.16× | Arts & Culture |
| Art museum | 2.64× | Arts & Culture |
| Museology | 6.08× | Politics & Society |
| Modern art | 2.65× | Arts & Culture |
| Contemporary art | 2.56× | Arts & Culture |
| DeviantArt | 3.25× | Internet & Social Media |
| Paint | 2.33× | Home & Garden |
| Illustration | 2.2× | Arts & Culture |
| Oil painting | 3.33× | Arts & Culture |
| Handicraft | 1.67× | Home & Garden |
| Digital art | 2.68× | Arts & Culture |
| Michaels Stores | 1.74× | Arts & Culture |
| Plastic arts | 3.3× | Arts & Culture |
| Library | 2.61× | Literature |
| Drawing | 1.77× | Home & Garden |
| Digital illustration | 2.9× | Arts & Culture |
| Creativity | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Convenience Orientation | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.36 |
| Need for Security | CONSERVATISM | 1.23 |
| Social Media Usage | JOY | 1.21 |
| Spirituality | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
See Museum audiences in other countries
More Arts & Culture audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Museum have in Canada?
Museum has an estimated audience of 4,109,227 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Museum fans?
55.9% of Museum fans are female, 44.1% are male, with an average age of 42.2 years.
Which brands do Museum fans like most?
Museum fans show strongest brand affinity for Beverages (1.56×), Fine art (2.58×), and Watercolor painting (3.56×) over the country average.
Where do Museum fans live in Canada?
Museum fans in Canada are most concentrated in Ontario (reach 2,433,610), British Columbia (reach 966,410), and Quebec (reach 819,458). These three regions account for the largest share of the active audience.
What other brands do Museum fans also like?
Beyond Museum itself, the audience over-indexes on Fine art (2.58×), Watercolor painting (3.56×), Art exhibition (3.16×), and Art museum (2.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.