Creativity Audience in Canada
Creativity has an estimated audience of 6,675,363 people in Canada. 61.4% are female, 38.6% are male, average age 41.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Fine art, Contemporary art, Innovation, Art exhibition, Museum.
The average Creativity fan in Canada is 41.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Fine art, Contemporary art, Innovation, with strongest over-indexing on Fine art (1.69× the country average). Demographically, the Creativity audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.9 |
| Estimated audience size | 6,675,363 |
Audience persona
The typical Creativity fan in Canada is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Fine art.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,489,680 | 1.61× |
| British Columbia | 1,516,402 | 1.52× |
| Quebec | 1,297,538 | 0.81× |
| Alberta | 900,540 | 1.09× |
| Manitoba | 246,824 | 0.99× |
| Saskatchewan | 204,567 | 0.97× |
| Nova Scotia | 175,222 | 0.88× |
| New Brunswick | 152,808 | 0.99× |
| Newfoundland and Labrador | 87,356 | 0.86× |
| Prince Edward Island | 29,919 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fine art | 1.69× | Business & Career |
| Contemporary art | 1.88× | Arts & Culture |
| Innovation | 1.66× | Business & Career |
| Art exhibition | 1.87× | Arts & Culture |
| Museum | 1.52× | Arts & Culture |
| Etsy | 1.6× | Fashion & Accessoires |
| Non-alcoholic beverage | 1.71× | Food & Beverages |
| Cappuccino | 1.52× | Food & Beverages |
| Bohemianism | 1.54× | Fashion & Accessoires |
| Mineral water | 1.62× | Food & Beverages |
| Quilting | 1.73× | Home & Garden |
| Gothic fashion | 1.56× | Fashion & Accessoires |
| Flea market | 1.63× | Home & Garden |
| Drew Barrymore | 1.59× | Movies & TV |
| John Travolta | 1.53× | Movies & TV |
| Albert Einstein | 1.74× | Technology & Electronics |
| Goth subculture | 1.51× | Fashion & Accessoires |
| Torrid | 1.51× | Fashion & Accessoires |
| Meghan Trainor | 1.55× | Music & Radio |
| Banksy | 1.64× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Tradition | CONSERVATISM | 1.26 |
| Sustainability | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.18 |
| Individualism | JOY | 1.16 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Creativity have in Canada?
Creativity has an estimated audience of 6,675,363 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Creativity fans?
61.4% of Creativity fans are female, 38.6% are male, with an average age of 41.9 years.
Which brands do Creativity fans like most?
Creativity fans show strongest brand affinity for Fine art (1.69×), Contemporary art (1.88×), and Innovation (1.66×) over the country average.
Where do Creativity fans live in Canada?
Creativity fans in Canada are most concentrated in Ontario (reach 4,489,680), British Columbia (reach 1,516,402), and Quebec (reach 1,297,538). These three regions account for the largest share of the active audience.
What other brands do Creativity fans also like?
Beyond Creativity itself, the audience over-indexes on Contemporary art (1.88×), Innovation (1.66×), Art exhibition (1.87×), and Museum (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.