A data profile of the people who buy, follow and care about Creativity in Canada — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 6,675,363 people in Canada.
The average Creativity fan in Canada is 41.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Fine art, Contemporary art, Innovation, with strongest over-indexing on Fine art (1.69× the country average).
Demographically, the Creativity audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Creativity fan in Canada is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Fine art.
The key figures that characterise the Creativity profile in Canada.
61.4% are female, 38.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.9 |
| Estimated audience size | 6,675,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Creativity audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
Where the Creativity audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.61× | |
| 02 | British Columbia | ~1.5M | 1.52× | |
| 03 | Alberta | ~900K | 1.09× | |
| 04 | Manitoba | ~200K | 0.99× | |
| 05 | New Brunswick | ~200K | 0.99× | |
| 06 | Saskatchewan | ~200K | 0.97× | |
| 07 | Prince Edward Island | ~30K | 0.91× | |
| 08 | Nova Scotia | ~200K | 0.88× | |
| 09 | Newfoundland and Labrador | ~90K | 0.86× | |
| 10 | Quebec | ~1.5M | 0.81× |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art | Arts & Culture | 1.88× | ||
| 02 | Art exhibition | Arts & Culture | 1.87× | ||
| 03 | Albert Einstein | Technology & Electronics | 1.74× | ||
| 04 | Quilting | Home & Garden | 1.73× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 06 | Fine art | Business & Career | 1.69× | ||
| 07 | Innovation | Business & Career | 1.66× | ||
| 08 | Banksy | Arts & Culture | 1.64× | ||
| 09 | Flea market | Home & Garden | 1.63× | ||
| 10 | Mineral water | Food & Beverages | 1.62× | ||
| 11 | Etsy | Fashion & Accessoires | 1.60× | ||
| 12 | Drew Barrymore | Movies & TV | 1.59× | ||
| 13 | Gothic fashion | Fashion & Accessoires | 1.56× | ||
| 14 | Meghan Trainor | Music & Radio | 1.55× | ||
| 15 | Bohemianism | Fashion & Accessoires | 1.54× | ||
| 16 | John Travolta | Movies & TV | 1.53× | ||
| 17 | Museum | Arts & Culture | 1.52× | ||
| 18 | Cappuccino | Food & Beverages | 1.52× | ||
| 19 | Goth subculture | Fashion & Accessoires | 1.51× | ||
| 20 | Torrid | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Tradition | CONSERVATISM | 1.26× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Creativity has an estimated audience of 6,675,363 people in Canada, concentrated in Ontario and British Columbia.
61.4% of Creativity fans are female, 38.6% are male, with an average age of 41.9 years.
Creativity fans show strongest brand affinity for Fine art (1.69×), Contemporary art (1.88×), and Innovation (1.66×) over the country average.
Creativity fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Creativity itself, the audience over-indexes on Contemporary art (1.88×), Innovation (1.66×), Art exhibition (1.87×), and Museum (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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