Creativity Audience in Germany
Creativity has an estimated audience of 10,203,372 people in Germany. 61.7% are female, 38.3% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Pets, Self care, Family, Transfermarkt.
The average Creativity fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Pets, Self care, with strongest over-indexing on Tagesschau (2.65× the country average). Demographically, the Creativity audience skews more female with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 39.0 |
| Estimated audience size | 10,203,372 |
Audience persona
The typical Creativity fan in Germany is more female, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,285,674 | 1.02× |
| Bayern | 1,523,622 | 0.93× |
| Baden-Württemberg | 1,417,453 | 1.02× |
| Niedersachsen | 1,090,823 | 1.1× |
| Hessen | 726,778 | 0.93× |
| Sachsen | 548,895 | 1.1× |
| Rheinland-Pfalz | 535,425 | 1.05× |
| Berlin | 460,089 | 1.01× |
| Schleswig-Holstein | 369,169 | 1.01× |
| Brandenburg | 329,094 | 1.04× |
| Thüringen | 274,080 | 1.05× |
| Sachsen-Anhalt | 250,195 | 0.95× |
| Hamburg | 242,167 | 1.05× |
| Mecklenburg-Vorpommern | 181,995 | 0.93× |
| Saarland | 108,963 | 0.87× |
| Bremen | 81,913 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.65× | Movies & TV |
| Pets | 1.63× | Pets & Animals |
| Self care | 3.08× | Health |
| Family | 1.8× | Kids & Family |
| Transfermarkt | 2.31× | Sports |
| Vacations | 2.27× | Travel & Leisure |
| Hairstyle | 2.48× | Beauty & Wellness |
| Hygiene | 2.54× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Automobiles | 1.55× | Cars & Mobility |
| Spiegel Online | 1.59× | News |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Walking | 3.22× | Sports |
| Do it yourself (DIY) | 1.6× | Home & Garden |
| Google Drive | 2.97× | Technology & Electronics |
| Office 365 | 3.4× | Technology & Electronics |
| German language | 1.97× | Politics & Society |
| Westdeutscher Rundfunk | 2.5× | Movies & TV |
| Satire | 2.84× | Literature |
| Vacation rental | 2.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.31 |
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.18 |
| Creativity | OPEN | 1.16 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Creativity have in Germany?
Creativity has an estimated audience of 10,203,372 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Creativity fans?
61.7% of Creativity fans are female, 38.3% are male, with an average age of 39.0 years.
Which brands do Creativity fans like most?
Creativity fans show strongest brand affinity for Tagesschau (2.65×), Pets (1.63×), and Self care (3.08×) over the country average.
Where do Creativity fans live in Germany?
Creativity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,285,674), Bayern (reach 1,523,622), and Baden-Württemberg (reach 1,417,453). These three regions account for the largest share of the active audience.
What other brands do Creativity fans also like?
Beyond Creativity itself, the audience over-indexes on Pets (1.63×), Self care (3.08×), Family (1.8×), and Transfermarkt (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.