Creativity Audience in Italy
Creativity has an estimated audience of 16,497,096 people in Italy. 61.9% are female, 38.1% are male, average age 44.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Creativity fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Creativity audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.0 |
| Estimated audience size | 16,497,096 |
Audience persona
The typical Creativity fan in Italy is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,220,619 | 1.11× |
| Lazio | 2,334,107 | 1.16× |
| Campania | 2,271,362 | 1.23× |
| Piedmont | 1,749,650 | 1.43× |
| Sicilia | 1,576,802 | 1.1× |
| Veneto | 1,534,610 | 1.18× |
| Emilia-Romagna | 1,416,943 | 1.05× |
| Tuscany | 1,241,306 | 1.13× |
| Puglia | 1,167,968 | 1.03× |
| Liguria | 489,845 | 1.06× |
| Calabria | 439,016 | 0.87× |
| Marche | 427,540 | 1.04× |
| Abruzzo | 404,218 | 1.11× |
| Sardinia | 363,590 | 0.79× |
| Friuli-Venezia Giulia | 291,232 | 0.94× |
| Trentino-Alto Adige/Südtirol | 280,924 | 0.9× |
| Umbria | 246,983 | 0.92× |
| Basilicata | 128,487 | 0.85× |
| Molise | 36,958 | 0.47× |
| Aosta Valley | 26,553 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.28 |
| Extroversion | THRILL | 1.24 |
| Travelling | THRILL | 1.09 |
| Creativity | OPEN | 1.07 |
| Social Media Usage | JOY | 1.07 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Creativity have in Italy?
Creativity has an estimated audience of 16,497,096 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Creativity fans?
61.9% of Creativity fans are female, 38.1% are male, with an average age of 44.0 years.
Which brands do Creativity fans like most?
Creativity fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Creativity fans live in Italy?
Creativity fans in Italy are most concentrated in Lombardy (reach 3,220,619), Lazio (reach 2,334,107), and Campania (reach 2,271,362). These three regions account for the largest share of the active audience.
What other brands do Creativity fans also like?
Beyond Creativity itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.