Creativity Audience in United States

Creativity logo

Creativity has an estimated audience of 58,255,359 people in United States. 62.1% are female, 37.9% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, MSN, Jeep Grand Cherokee.

The average Creativity fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (55.56× the country average). Demographically, the Creativity audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Creativity fans

Demographic split for Creativity audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.6
Estimated audience size58,255,359

Audience persona

The typical Creativity fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Creativity in United States
RegionReachAffinity
California8,458,8571.32×
Texas5,750,0851.15×
Florida4,836,9191.23×
New York3,945,0481.21×
Georgia2,548,0691.42×
Illinois2,030,1351.05×
North Carolina2,000,8601.14×
Pennsylvania1,915,9510.98×
Virginia1,801,3051.27×
Ohio1,722,5380.96×
Michigan1,613,9021.06×
New Jersey1,558,7051.05×
Washington1,385,7351.19×
Arizona1,270,5841.07×
Tennessee1,170,6531×
Massachusetts1,131,2140.99×
Maryland1,084,5451.08×
Indiana1,003,8780.94×
Missouri967,8071.03×
South Carolina912,4141.04×
Colorado889,5770.97×
Louisiana842,8631.12×
Minnesota836,6621×
Wisconsin817,7040.93×
Alabama797,4360.98×
Oregon710,8591.06×
Kentucky698,1130.96×
Oklahoma659,5021.02×
Connecticut576,4040.99×
Nevada551,8820.98×
Utah510,5910.98×
Kansas501,3471.09×
Mississippi497,2961.04×
Arkansas470,4640.98×
Iowa416,2420.87×
Nebraska295,4091.01×
Idaho277,9550.95×
New Mexico272,4800.93×
Hawaii256,8181.03×
West Virginia205,2700.76×
Washington, District of Columbia197,4981.13×
New Hampshire182,1450.79×
Maine170,2840.82×
Rhode Island159,3940.86×
Delaware140,6330.88×
Montana128,7770.8×
North Dakota122,9351.03×
South Dakota97,4490.72×
Alaska88,6340.71×
Vermont78,7730.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Creativity audience
BrandAffinityCategory
Kia Sportage55.56×Cars & Mobility
Honda HR-V37.04×Cars & Mobility
Pre-school playgroup41.39×Kids & Family
MSN3.58×News
Jeep Grand Cherokee9.72×Cars & Mobility
Staples (Canada)4.36×Business & Career
Great Clips3.92×Beauty & Wellness
Hobby Lobby2.07×Home & Garden
Nature1.53×Home & Garden
Houston Astros3.99×Sports
Happiness1.51×Health
Google Flights2.49×Travel & Leisure
Catherine O'Hara2.95×Movies & TV
Aldi1.67×Shopping
Best Buy1.67×Shopping
Livemusic2.19×Music & Radio
Anime and manga fandom2.36×Literature
Lace wig2.17×Beauty & Wellness
Taco Bell1.54×Food & Beverages
Hairstyle1.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Creativity audience
TraitClusterScore
ExtroversionTHRILL1.48
Design AffinityPREMIUM1.18
MindfulnessBALANCE1.17
SustainabilityBALANCE1.15
Social Media UsageJOY1.12
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Creativity
CountryShare
United States19.1%
Italy5.4%
Brazil5.0%

See Creativity audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Creativity have in United States?

Creativity has an estimated audience of 58,255,359 people in United States, concentrated in California and Texas.

What is the gender split and age of Creativity fans?

62.1% of Creativity fans are female, 37.9% are male, with an average age of 41.6 years.

Which brands do Creativity fans like most?

Creativity fans show strongest brand affinity for Kia Sportage (55.56×), Honda HR-V (37.04×), and Pre-school playgroup (41.39×) over the country average.

Where do Creativity fans live in United States?

Creativity fans in United States are most concentrated in California (reach 8,458,857), Texas (reach 5,750,085), and Florida (reach 4,836,919). These three regions account for the largest share of the active audience.

What other brands do Creativity fans also like?

Beyond Creativity itself, the audience over-indexes on Honda HR-V (37.04×), Pre-school playgroup (41.39×), MSN (3.58×), and Jeep Grand Cherokee (9.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.