Rascasse Audience Intelligence

Creativity Audience in United States

A data profile of the people who buy, follow and care about Creativity in United States — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 58,255,359 people in United States.

#233among Topic in United States#17in Home & Garden

The average Creativity fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drawing, Innovation, Anime and manga fandom, with strongest over-indexing on Drawing (1.87× the country average).

Demographically, the Creativity audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Creativity fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Drawing.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Creativity profile in United States.

Audience size
58.3M
in United States
Gender
62.1%♀
37.9% male
Age
41.6
average years
Country rank
#313
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Creativity fans

62.1% are female, 37.9% are male, average age 41.6.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Creativity audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.6
Estimated audience size58,255,359
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Creativity audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Creativity audience comes from United States.

Worldwide audience distribution share by country for Creativity
CountryShare
United States19.1%
Italy5.4%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Creativity audience in United States is strongest.

Fig. 05

Top regions by affinity

Creativity fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~200K1.44×
02Georgia~2.5M1.33×
03California~8.5M1.30×
04Texas~6M1.17×
05Virginia~1.5M1.17×
06North Carolina~2M1.16×
07Louisiana~900K1.14×
08Hawaii~300K1.11×
09Washington~1.5M1.10×
10South Carolina~1M1.09×
11Arkansas~500K1.08×
12Kansas~500K1.08×
13Maryland~1M1.07×
14New Jersey~1.5M1.06×
15Florida~4M1.04×
16New York~3.5M1.04×
17Pennsylvania~2M1.04×
18Illinois~2M1.04×
19Indiana~1M1.04×
20Nebraska~300K1.04×
21Missouri~1M1.03×
22Mississippi~500K1.03×
23Arizona~1M1.00×
24Oklahoma~600K1.00×
25Utah~500K1.00×
26Idaho~300K1.00×
27Michigan~1.5M0.99×
28Wisconsin~900K0.99×
29Kentucky~700K0.99×
30Oregon~700K0.98×
31Minnesota~800K0.97×
32Nevada~500K0.97×
33Delaware~200K0.97×
34Ohio~1.5M0.96×
35New Mexico~300K0.96×
36Washington, District of Columbia~200K0.96×
37Alabama~800K0.95×
38Connecticut~600K0.95×
39Colorado~900K0.93×
40Massachusetts~1M0.91×
41Iowa~400K0.90×
42New Hampshire~200K0.90×
43South Dakota~100K0.90×
44Tennessee~1M0.89×
45Vermont~90K0.88×
46Rhode Island~200K0.87×
47Alaska~100K0.84×
48Maine~200K0.83×
49Montana~100K0.83×
50West Virginia~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Creativity, United States
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Creativity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Creativity audience
#·InterestCategoryAffinity×
01Oil paintingArts & Culture2.22×
02Greeting cardKids & Family1.94×
03DrawingHome & Garden1.87×
04Plastic artsArts & Culture1.79×
05Digital artArts & Culture1.76×
06Anime and manga fandomLiterature1.70×
07Non-governmental organizationPolitics & Society1.68×
08Political scienceBusiness & Career1.66×
09Labor DayPolitics & Society1.66×
10CrosswordGames1.65×
11DemocracyPolitics & Society1.63×
12DoughFood & Beverages1.61×
13InnovationBusiness & Career1.58×
14Ancient EgyptPolitics & Society1.58×
15WalkingSports1.57×
16Clinical trialHealth1.55×
17MeteorologyHome & Garden1.54×
18WeavingFashion & Accessoires1.54×
19NeuroscienceBusiness & Career1.52×
20FacialBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Creativity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Creativity audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
MindfulnessBALANCE1.26×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Creativity audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Pet OwnershipJOY0.95×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Creativity have in United States?

Creativity has an estimated audience of 58,255,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Creativity fans?

62.1% of Creativity fans are female, 37.9% are male, with an average age of 41.6 years.

03

Which brands do Creativity fans like most?

Creativity fans show strongest brand affinity for Drawing (1.87×), Innovation (1.58×), and Anime and manga fandom (1.7×) over the country average.

04

Where do Creativity fans live in United States?

Creativity fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Creativity fans also like?

Beyond Creativity itself, the audience over-indexes on Innovation (1.58×), Anime and manga fandom (1.7×), Oil painting (2.22×), and Meteorology (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Creativity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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