Democracy Audience in United States

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Democracy has an estimated audience of 23,039,362 people in United States. 54.3% are female, 45.7% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Election, United States Senate, Voting, MSN, Age of Enlightenment.

The average Democracy fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Election, United States Senate, Voting, with strongest over-indexing on Election (4.87× the country average). Demographically, the Democracy audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of Democracy fans

Demographic split for Democracy audience in United States
MetricValue
Female54.3%
Male45.7%
Average age45.6
Estimated audience size23,039,362

Audience persona

The typical Democracy fan in United States is balanced, around 45.6 years old, with strong Individualism tendencies and a notable affinity for Election.

Top regions in United States

Top regions ranked by reach for Democracy in United States
RegionReachAffinity
California2,871,8631.13×
Texas2,144,1531.08×
Florida1,741,5181.12×
New York1,416,7541.1×
Pennsylvania858,5661.11×
Illinois826,4081.08×
Georgia787,5761.11×
North Carolina727,6571.05×
Ohio680,0810.96×
Virginia645,2351.15×
Michigan608,9761.01×
New Jersey591,8861.01×
Washington540,7451.17×
Massachusetts488,1651.08×
Arizona454,0670.97×
Tennessee450,8250.98×
Maryland422,7021.07×
Indiana409,8820.97×
Missouri386,9151.04×
Wisconsin341,7390.99×
Colorado340,3930.94×
Minnesota328,8161×
South Carolina328,0300.95×
Alabama293,8590.91×
Louisiana288,6730.97×
Oregon272,7011.03×
Kentucky263,2460.91×
Oklahoma259,8421.02×
Connecticut241,4571.04×
Nevada223,9391×
Kansas192,0801.06×
Utah181,9240.88×
Arkansas174,7650.92×
Iowa166,1420.88×
Mississippi165,5340.87×
Idaho131,0721.13×
West Virginia113,9461.06×
New Mexico109,1540.94×
Nebraska102,1630.88×
Hawaii97,9550.99×
Rhode Island96,5421.32×
Washington, District of Columbia95,7761.38×
New Hampshire84,9120.94×
Maine82,6251×
Delaware60,0680.95×
Montana53,5830.84×
South Dakota42,1740.79×
North Dakota41,5610.88×
Alaska37,8810.77×
Vermont35,6470.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Democracy audience
BrandAffinityCategory
Election4.87×Politics & Society
United States Senate3.94×Politics & Society
Voting5.11×Politics & Society
MSN2.44×News
Age of Enlightenment5.15×Politics & Society
United States1.6×Travel & Leisure
Social philosophy5.37×Politics & Society
Fox News Channel1.74×Movies & TV
Politics2.04×Politics & Society
Current events1.61×Arts & Culture
Rock music1.67×Music & Radio
Photography1.54×Arts & Culture
U.S. state1.72×Travel & Leisure
NBC1.79×Movies & TV
Nature1.67×Home & Garden
Legislature4.13×Politics & Society
X1.56×Internet & Social Media
History1.83×Literature
Books1.72×Literature
Political party3.37×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Democracy audience
TraitClusterScore
IndividualismJOY1.36
SustainabilityBALANCE1.31
TravellingTHRILL1.16
PatriotismCONSERVATISM1.16
Community OrientationOPEN1.13
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Democracy
CountryShare
United States29.1%
India5.0%
Brazil4.7%

See Democracy audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Democracy have in United States?

Democracy has an estimated audience of 23,039,362 people in United States, concentrated in California and Texas.

What is the gender split and age of Democracy fans?

54.3% of Democracy fans are female, 45.7% are male, with an average age of 45.6 years.

Which brands do Democracy fans like most?

Democracy fans show strongest brand affinity for Election (4.87×), United States Senate (3.94×), and Voting (5.11×) over the country average.

Where do Democracy fans live in United States?

Democracy fans in United States are most concentrated in California (reach 2,871,863), Texas (reach 2,144,153), and Florida (reach 1,741,518). These three regions account for the largest share of the active audience.

What other brands do Democracy fans also like?

Beyond Democracy itself, the audience over-indexes on United States Senate (3.94×), Voting (5.11×), MSN (2.44×), and Age of Enlightenment (5.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Democracy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.