Rascasse Audience Intelligence

Democracy Audience in United States

A data profile of the people who buy, follow and care about Democracy in United States — modelled from more than twelve digital signal sources. Democracy has an estimated audience of 23,039,362 people in United States.

#936among Topic in United States#76in Politics & Society

The average Democracy fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Election, United States Senate, Voting, with strongest over-indexing on Election (4.87× the country average).

Demographically, the Democracy audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Democracy fan in United States is balanced, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Election.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Democracy profile in United States.

Audience size
23M
in United States
Gender
54.3%♀
45.7% male
Age
45.6
average years
Country rank
#1369
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Democracy fans

54.3% are female, 45.7% are male, average age 45.6.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Democracy audience in United States
MetricValue
Female54.3%
Male45.7%
Average age45.6
Estimated audience size23,039,362
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Democracy audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4922%
50+39%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Democracy audience comes from United States.

Worldwide audience distribution share by country for Democracy
CountryShare
United States29.0%
India5.0%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Democracy audience in United States is strongest.

Fig. 05

Top regions by affinity

Democracy fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~100K1.33×
02Texas~2.5M1.22×
03Washington, District of Columbia~80K1.21×
04Virginia~700K1.20×
05Georgia~800K1.19×
06California~3M1.15×
07North Carolina~800K1.12×
08Idaho~100K1.12×
09Washington~500K1.09×
10Pennsylvania~800K1.08×
11Illinois~800K1.07×
12Missouri~400K1.07×
13Kansas~200K1.07×
14Maryland~400K1.06×
15Indiana~400K1.05×
16Oklahoma~300K1.05×
17Massachusetts~500K1.04×
18Alabama~300K1.04×
19Kentucky~300K1.04×
20Connecticut~200K1.03×
21Ohio~700K1.02×
22Arizona~500K1.01×
23Nevada~200K1.01×
24Hawaii~100K1.01×
25South Carolina~300K1.00×
26Maine~80K1.00×
27Michigan~600K0.98×
28New Jersey~600K0.98×
29West Virginia~100K0.98×
30Florida~1.5M0.97×
31Wisconsin~300K0.97×
32Oregon~300K0.97×
33Arkansas~200K0.97×
34New York~1M0.95×
35Louisiana~300K0.94×
36New Mexico~100K0.94×
37Alaska~50K0.94×
38Minnesota~300K0.93×
39Nebraska~100K0.93×
40Colorado~300K0.92×
41Delaware~60K0.92×
42Mississippi~200K0.90×
43New Hampshire~80K0.90×
44South Dakota~50K0.90×
45North Dakota~40K0.90×
46Tennessee~400K0.89×
47Utah~200K0.88×
48Iowa~200K0.87×
49Vermont~40K0.87×
50Montana~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Democracy, United States
0.85×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Democracy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Democracy audience
#·InterestCategoryAffinity×
01Social philosophyPolitics & Society5.37×
02Age of EnlightenmentPolitics & Society5.15×
03VotingPolitics & Society5.11×
04ElectionPolitics & Society4.87×
05LegislaturePolitics & Society4.13×
06United States SenatePolitics & Society3.94×
07MSNNews2.44×
08PoliticsPolitics & Society2.04×
09Mitch McConnellPolitics & Society1.97×
10HistoryLiterature1.83×
11NBCMovies & TV1.79×
12U.S. stateTravel & Leisure1.72×
13BooksLiterature1.72×
14Rock musicMusic & Radio1.67×
15NatureHome & Garden1.67×
16Current eventsArts & Culture1.61×
17United StatesTravel & Leisure1.60×
18Donald TrumpPolitics & Society1.59×
19XInternet & Social Media1.56×
20PhotographyArts & Culture1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Democracy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Democracy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.72×
TraditionCONSERVATISM1.51×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Democracy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.98×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Democracy have in United States?

Democracy has an estimated audience of 23,039,362 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Democracy fans?

54.3% of Democracy fans are female, 45.7% are male, with an average age of 45.6 years.

03

Which brands do Democracy fans like most?

Democracy fans show strongest brand affinity for Election (4.87×), United States Senate (3.94×), and Voting (5.11×) over the country average.

04

Where do Democracy fans live in United States?

Democracy fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Democracy fans also like?

Beyond Democracy itself, the audience over-indexes on United States Senate (3.94×), Voting (5.11×), MSN (2.44×), and Age of Enlightenment (5.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Democracy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Democracy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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