Rascasse Audience Intelligence

United States Senate Audience in United States

A data profile of the people who buy, follow and care about United States Senate in United States — modelled from more than twelve digital signal sources. United States Senate has an estimated audience of 26,243,166 people in United States.

#778among Topic in United States#62in Politics & Society

The average United States Senate fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CNN, Democracy, Political science, with strongest over-indexing on CNN (2.28× the country average).

Demographically, the United States Senate audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Senate fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for CNN.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Senate profile in United States.

Audience size
26.2M
in United States
Gender
51.3%♀
48.7% male
Age
44.2
average years
Country rank
#1138
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Senate fans

51.3% are female, 48.7% are male, average age 44.2.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for United States Senate audience in United States
MetricValue
Female51.3%
Male48.7%
Average age44.2
Estimated audience size26,243,166
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the United States Senate audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3913%
40-4920%
50+38%
Fig. 04

Worldwide distribution

75.3%

of the worldwide United States Senate audience comes from United States.

Worldwide audience distribution share by country for United States Senate
CountryShare
United States75.3%
Australia2.9%
Philippines1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Senate audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Senate fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~300K3.67×
02Montana~90K1.23×
03Maine~100K1.21×
04Maryland~500K1.20×
05West Virginia~100K1.20×
06Virginia~800K1.18×
07South Dakota~70K1.15×
08Wisconsin~400K1.11×
09North Dakota~60K1.10×
10Minnesota~400K1.08×
11Missouri~500K1.07×
12Oklahoma~300K1.07×
13New Hampshire~100K1.04×
14New Mexico~100K1.03×
15Pennsylvania~900K1.01×
16Michigan~700K1.01×
17Vermont~50K1.01×
18Washington~500K1.00×
19Idaho~100K1.00×
20Nebraska~100K1.00×
21Kansas~200K0.99×
22Hawaii~100K0.98×
23Iowa~200K0.97×
24Ohio~800K0.96×
25Massachusetts~500K0.95×
26Connecticut~200K0.94×
27Alaska~50K0.94×
28Florida~1.5M0.92×
29Arizona~500K0.90×
30Kentucky~300K0.90×
31Rhode Island~80K0.90×
32Oregon~300K0.89×
33New York~1.5M0.88×
34North Carolina~700K0.88×
35Arkansas~200K0.88×
36Delaware~60K0.88×
37Indiana~400K0.86×
38Utah~200K0.86×
39Illinois~700K0.84×
40Louisiana~300K0.83×
41Tennessee~400K0.81×
42Mississippi~200K0.81×
43Colorado~300K0.80×
44South Carolina~300K0.80×
45Alabama~300K0.79×
46Georgia~600K0.77×
47Nevada~200K0.77×
48New Jersey~500K0.76×
49California~2M0.74×
50Texas~1.5M0.72×
Fig. 06

Affinity by region

Affinity by region — United States Senate, United States
0.72×1.00×3.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Senate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Senate audience
#·InterestCategoryAffinity×
01EspionagePolitics & Society6.77×
02PetitionPolitics & Society6.01×
03University of California, Los AngelesBusiness & Career4.73×
04Political scienceBusiness & Career4.03×
05DemocracyPolitics & Society3.94×
06MSNBCMovies & TV3.26×
07Drudge ReportSports3.05×
08Non-governmental organizationPolitics & Society3.00×
09Joe BidenPolitics & Society2.53×
10Fox News ChannelMovies & TV2.32×
11CNNMovies & TV2.28×
12Real propertyHome & Garden2.22×
13MSNNews2.18×
14Barack ObamaPolitics & Society2.15×
15American AirlinesTravel & Leisure2.06×
16Nonprofit organizationPolitics & Society1.71×
17LivestockPets & Animals1.66×
18Donald TrumpPolitics & Society1.61×
19NatureHome & Garden1.60×
20Chick-fil-AFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Senate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Senate audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Community OrientationOPEN1.53×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Senate audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Senate have in United States?

United States Senate has an estimated audience of 26,243,166 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States Senate fans?

51.3% of United States Senate fans are female, 48.7% are male, with an average age of 44.2 years.

03

Which brands do United States Senate fans like most?

United States Senate fans show strongest brand affinity for CNN (2.28×), Democracy (3.94×), and Political science (4.03×) over the country average.

04

Where do United States Senate fans live in United States?

United States Senate fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do United States Senate fans also like?

Beyond United States Senate itself, the audience over-indexes on Democracy (3.94×), Political science (4.03×), Donald Trump (1.61×), and MSN (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See United States Senate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Senate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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