United States Senate Audience in United States

United States Senate has an estimated audience of 26,243,166 people in United States. 51.3% are female, 48.7% are male, average age 44.2. Top regions: California, Florida, Texas. Top brand affinities: MSN, Chuck Norris, CNN, Fox News Channel, Staples (Canada).

The average United States Senate fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include MSN, Chuck Norris, CNN, with strongest over-indexing on MSN (6.02× the country average). Demographically, the United States Senate audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of United States Senate fans

Demographic split for United States Senate audience in United States
MetricValue
Female51.3%
Male48.7%
Average age44.2
Estimated audience size26,243,166

Audience persona

The typical United States Senate fan in United States is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for United States Senate in United States
RegionReachAffinity
California2,477,5010.86×
Florida1,761,3840.99×
Texas1,665,7440.74×
New York1,532,4741.04×
Pennsylvania1,003,4531.14×
Ohio795,8120.98×
Virginia759,5181.19×
Illinois751,0970.86×
Michigan748,8981.09×
North Carolina690,8490.87×
Georgia637,7750.79×
Maryland586,5151.3×
New Jersey585,0980.88×
Massachusetts584,3191.13×
Washington573,9371.09×
Missouri479,4061.13×
Arizona465,9940.87×
Tennessee452,4970.86×
Wisconsin428,8881.09×
Minnesota425,3641.13×
Indiana395,2070.82×
Washington, District of Columbia327,7254.15×
Colorado324,6770.78×
South Carolina310,3010.79×
Louisiana289,0440.85×
Connecticut271,2341.03×
Kentucky267,1750.81×
Oklahoma255,4180.88×
Oregon247,7420.82×
Alabama236,5160.65×
Utah215,8360.92×
Nevada209,8640.83×
Iowa191,1540.88×
Kansas179,4280.87×
Arkansas170,9880.79×
Mississippi164,5980.76×
West Virginia134,4301.1×
Nebraska125,2700.95×
Hawaii118,5871.05×
New Mexico118,0060.9×
Maine108,4331.15×
Idaho104,6800.8×
New Hampshire95,5970.92×
Montana84,2841.16×
Rhode Island80,1690.96×
Delaware62,6470.87×
North Dakota51,4360.95×
South Dakota50,7470.84×
Vermont47,0081.02×
Alaska40,6080.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Senate audience
BrandAffinityCategory
MSN6.02×News
Chuck Norris4.67×Movies & TV
CNN2.32×Movies & TV
Fox News Channel1.97×Movies & TV
Staples (Canada)3.45×Business & Career
Democracy4.1×Politics & Society
Lebanon7.46×Travel & Leisure
Great Clips3.6×Beauty & Wellness
Petition6.94×Politics & Society
Nature1.81×Home & Garden
Federal Bureau of Investigation7.15×Politics & Society
Tibet8.85×Travel & Leisure
North Korea6.55×Travel & Leisure
Czech Republic8.81×Travel & Leisure
Planet Fitness2.25×Sports
Hobby Lobby2.17×Home & Garden
Political science3.69×Business & Career
Supreme Court of the United States5.85×Politics & Society
Happiness1.67×Health
Jane Fonda6.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Senate audience
TraitClusterScore
Community OrientationOPEN1.21
TraditionCONSERVATISM1.15
PatriotismCONSERVATISM1.07
Need for SecurityCONSERVATISM1.05
IndividualismJOY1.02
ExtroversionTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for United States Senate
CountryShare
United States75.3%
Australia2.9%
Philippines1.7%

See United States Senate audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does United States Senate have in United States?

United States Senate has an estimated audience of 26,243,166 people in United States, concentrated in California and Florida.

What is the gender split and age of United States Senate fans?

51.3% of United States Senate fans are female, 48.7% are male, with an average age of 44.2 years.

Which brands do United States Senate fans like most?

United States Senate fans show strongest brand affinity for MSN (6.02×), Chuck Norris (4.67×), and CNN (2.32×) over the country average.

Where do United States Senate fans live in United States?

United States Senate fans in United States are most concentrated in California (reach 2,477,501), Florida (reach 1,761,384), and Texas (reach 1,665,744). These three regions account for the largest share of the active audience.

What other brands do United States Senate fans also like?

Beyond United States Senate itself, the audience over-indexes on Chuck Norris (4.67×), CNN (2.32×), Fox News Channel (1.97×), and Staples (Canada) (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Senate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.