A data profile of the people who buy, follow and care about Espionage in United States — modelled from more than twelve digital signal sources. Espionage has an estimated audience of 3,569,461 people in United States.
The average Espionage fan in United States is 48.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include United States Senate, Queens College, City University of New York, Web browser, with strongest over-indexing on United States Senate (6.77× the country average).
Demographically, the Espionage audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Espionage fan in United States is more male, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for United States Senate.
The key figures that characterise the Espionage profile in United States.
36.6% are female, 63.4% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 48.9 |
| Estimated audience size | 3,569,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 8% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 46% |
of the worldwide Espionage audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.3% |
| Brazil | 4.2% |
| Philippines | 4.0% |
Where the Espionage audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 1.34× | |
| 02 | Arkansas | ~40K | 1.33× | |
| 03 | Hawaii | ~20K | 1.24× | |
| 04 | Maryland | ~70K | 1.16× | |
| 05 | California | ~400K | 1.14× | |
| 06 | Virginia | ~100K | 1.14× | |
| 07 | Louisiana | ~50K | 1.13× | |
| 08 | Oklahoma | ~40K | 1.10× | |
| 09 | Mississippi | ~30K | 1.10× | |
| 10 | Washington | ~80K | 1.08× | |
| 11 | Georgia | ~100K | 1.07× | |
| 12 | Texas | ~300K | 1.06× | |
| 13 | North Carolina | ~100K | 1.06× | |
| 14 | New York | ~200K | 1.03× | |
| 15 | Alabama | ~50K | 1.03× | |
| 16 | Alaska | ~8K | 1.03× | |
| 17 | North Dakota | ~8K | 1.03× | |
| 18 | Florida | ~200K | 1.02× | |
| 19 | Kansas | ~30K | 1.02× | |
| 20 | South Dakota | ~8K | 1.02× | |
| 21 | Kentucky | ~40K | 1.00× | |
| 22 | Nevada | ~30K | 1.00× | |
| 23 | Missouri | ~60K | 0.99× | |
| 24 | Utah | ~30K | 0.98× | |
| 25 | New Mexico | ~20K | 0.98× | |
| 26 | West Virginia | ~20K | 0.98× | |
| 27 | Pennsylvania | ~100K | 0.97× | |
| 28 | New Jersey | ~90K | 0.97× | |
| 29 | Indiana | ~60K | 0.97× | |
| 30 | Oregon | ~40K | 0.97× | |
| 31 | Connecticut | ~30K | 0.97× | |
| 32 | Tennessee | ~70K | 0.96× | |
| 33 | Massachusetts | ~70K | 0.96× | |
| 34 | Arizona | ~70K | 0.95× | |
| 35 | New Hampshire | ~10K | 0.95× | |
| 36 | Illinois | ~100K | 0.94× | |
| 37 | Michigan | ~90K | 0.94× | |
| 38 | South Carolina | ~50K | 0.94× | |
| 39 | Nebraska | ~20K | 0.94× | |
| 40 | Idaho | ~20K | 0.94× | |
| 41 | Montana | ~9K | 0.93× | |
| 42 | Minnesota | ~50K | 0.92× | |
| 43 | Iowa | ~30K | 0.92× | |
| 44 | Maine | ~10K | 0.92× | |
| 45 | Colorado | ~50K | 0.91× | |
| 46 | Delaware | ~9K | 0.91× | |
| 47 | Ohio | ~100K | 0.89× | |
| 48 | Wisconsin | ~50K | 0.88× | |
| 49 | Rhode Island | ~10K | 0.88× | |
| 50 | Vermont | ~5K | 0.83× |
The strongest cross-interests of the Espionage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens College, City University of New York | Business & Career | 28.53× | ||
| 02 | University of California, Los Angeles | Business & Career | 8.47× | ||
| 03 | Supreme Court of the United States | Politics & Society | 7.66× | ||
| 04 | United States Senate | Politics & Society | 6.77× | ||
| 05 | Political philosophy | Politics & Society | 6.40× | ||
| 06 | Patriotism | Politics & Society | 6.16× | ||
| 07 | Political campaign | Politics & Society | 5.60× | ||
| 08 | National security | Politics & Society | 5.58× | ||
| 09 | Web browser | Technology & Electronics | 5.03× | ||
| 10 | Talk radio | Music & Radio | 4.99× | ||
| 11 | Political party | Politics & Society | 4.49× | ||
| 12 | Election | Politics & Society | 4.46× | ||
| 13 | CBS | Movies & TV | 2.46× | ||
| 14 | News broadcasting | Business & Career | 2.44× | ||
| 15 | Politics | Politics & Society | 2.42× | ||
| 16 | Donald Trump | Politics & Society | 2.10× | ||
| 17 | U.S. state | Travel & Leisure | 2.03× | ||
| 18 | Rock music | Music & Radio | 1.97× | ||
| 19 | United States | Travel & Leisure | 1.91× | ||
| 20 | NFL | Sports | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.60× | |
| DIY Mentality | THRILL | 1.75× | |
| Community Orientation | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Design Affinity | PREMIUM | 0.96× |
Espionage has an estimated audience of 3,569,461 people in United States, concentrated in California and Texas.
36.6% of Espionage fans are female, 63.4% are male, with an average age of 48.9 years.
Espionage fans show strongest brand affinity for United States Senate (6.77×), Queens College, City University of New York (28.53×), and Web browser (5.03×) over the country average.
Espionage fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Espionage itself, the audience over-indexes on Queens College, City University of New York (28.53×), Web browser (5.03×), National security (5.58×), and Talk radio (4.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Espionage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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