Rascasse Audience Intelligence

Political campaign Audience in United States

A data profile of the people who buy, follow and care about Political campaign in United States — modelled from more than twelve digital signal sources. Political campaign has an estimated audience of 12,831,788 people in United States.

#1844among Topic in United States#166in Politics & Society

The average Political campaign fan in United States is 47.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Political campaign profile in United States.

Audience size
12.8M
in United States
Gender
50.7%♀
49.3% male
Age
47.1
average years
Country rank
#2774
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Political campaign fans

50.7% are female, 49.3% are male, average age 47.1.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Political campaign audience in United States
MetricValue
Female50.7%
Male49.3%
Average age47.1
Estimated audience size12,831,788
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Political campaign audience in United States
Age bracketShare%
16-198%
20-2911%
30-3915%
40-4922%
50+44%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Political campaign audience comes from United States.

Worldwide audience distribution share by country for Political campaign
CountryShare
United States43.3%
India9.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Political campaign audience in United States is strongest.

Fig. 05

Top regions by affinity

Political campaign fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K1.62×
02Alaska~30K1.11×
03Vermont~30K1.11×
04Montana~40K1.10×
05South Dakota~30K1.09×
06North Dakota~30K1.09×
07North Carolina~400K1.07×
08Washington, District of Columbia~40K1.07×
09New Mexico~70K1.06×
10West Virginia~60K1.04×
11Iowa~100K1.03×
12New Hampshire~50K1.03×
13Maine~50K1.03×
14Wisconsin~200K1.02×
15Rhode Island~40K1.02×
16Delaware~40K1.02×
17Arizona~300K1.01×
18Indiana~200K1.01×
19Missouri~200K1.01×
20Michigan~300K1.00×
21Alabama~200K1.00×
22South Carolina~200K0.99×
23Kentucky~200K0.99×
24Idaho~60K0.99×
25Minnesota~200K0.98×
26Kansas~100K0.98×
27Pennsylvania~400K0.97×
28Mississippi~100K0.97×
29Arkansas~100K0.97×
30Florida~800K0.96×
31Oklahoma~100K0.96×
32Ohio~400K0.95×
33Nebraska~60K0.95×
34Hawaii~50K0.95×
35Georgia~400K0.94×
36Illinois~400K0.91×
37Louisiana~200K0.91×
38Nevada~100K0.91×
39Maryland~200K0.90×
40Washington~200K0.89×
41Colorado~200K0.89×
42Connecticut~100K0.89×
43Utah~100K0.89×
44Tennessee~200K0.88×
45Oregon~100K0.88×
46California~1M0.87×
47Massachusetts~200K0.86×
48New York~600K0.85×
49Texas~900K0.84×
50New Jersey~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Political campaign, United States
0.81×1.00×1.62×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Political campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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