Rascasse Audience Intelligence

Political campaign Audience in Germany

A data profile of the people who buy, follow and care about Political campaign in Germany — modelled from more than twelve digital signal sources. Political campaign has an estimated audience of 959,173 people in Germany.

#3252among Topic in Germany#298in Politics & Society

The average Political campaign fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Parker Pen Company, Neil deGrasse Tyson, Crimea, with strongest over-indexing on Parker Pen Company (808.92× the country average).

Demographically, the Political campaign audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Political campaign fan in Germany is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Parker Pen Company.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Political campaign profile in Germany.

Audience size
959K
in Germany
Gender
37.4%♀
62.6% male
Age
43.3
average years
Country rank
#6782
Topic in Germany
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Political campaign fans

37.4% are female, 62.6% are male, average age 43.3.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Political campaign audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age43.3
Estimated audience size959,173
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Political campaign audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Political campaign audience comes from Germany.

Worldwide audience distribution share by country for Political campaign
CountryShare
United States43.3%
India9.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Political campaign audience in Germany is strongest.

Fig. 05

Top regions by affinity

Political campaign fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.51×
02Mecklenburg-Vorpommern~30K1.42×
03Thüringen~30K1.09×
04Sachsen-Anhalt~30K1.06×
05Saarland~10K1.05×
06Brandenburg~30K1.04×
07Sachsen~50K1.01×
08Schleswig-Holstein~30K1.01×
09Hamburg~20K1.00×
10Rheinland-Pfalz~40K0.91×
11Berlin~40K0.89×
12Niedersachsen~80K0.84×
13Hessen~60K0.82×
14Baden-Württemberg~100K0.79×
15Bayern~100K0.76×
16Nordrhein-Westfalen~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Political campaign, Germany
0.70×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Political campaign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Political campaign audience
#·InterestCategoryAffinity×
01Parker Pen CompanyBusiness & Career808.92×
02Neil deGrasse TysonMovies & TV160.51×
03FC Dynamo KyivSports46.55×
04CrimeaTravel & Leisure39.17×
05FC Shakhtar DonetskSports36.83×
06DonetskTravel & Leisure35.21×
07Political movementPolitics & Society30.22×
08PolicyPolitics & Society23.12×
09NATOPolitics & Society20.16×
10Discover (magazine)Internet & Social Media20.00×
11Stephen HawkingBusiness & Career20.00×
12Wil WheatonMovies & TV20.00×
13North KoreaTravel & Leisure16.18×
14KievTravel & Leisure12.49×
15ElectionPolitics & Society11.06×
16Natalie PortmanMovies & TV10.98×
17Political partyPolitics & Society8.89×
18Model (people)Fashion & Accessoires5.61×
19TagesschauMovies & TV3.31×
20dB’sMusic & Radio1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Political campaign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Political campaign audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.29×
SpiritualityBALANCE2.81×
Community OrientationOPEN2.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Political campaign audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.05×
Pet OwnershipJOY1.16×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Political campaign have in Germany?

Political campaign has an estimated audience of 959,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Political campaign fans?

37.4% of Political campaign fans are female, 62.6% are male, with an average age of 43.3 years.

03

Which brands do Political campaign fans like most?

Political campaign fans show strongest brand affinity for Parker Pen Company (808.92×), Neil deGrasse Tyson (160.51×), and Crimea (39.17×) over the country average.

04

Where do Political campaign fans live in Germany?

Political campaign fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Political campaign fans also like?

Beyond Political campaign itself, the audience over-indexes on Neil deGrasse Tyson (160.51×), Crimea (39.17×), NATO (20.16×), and Discover (magazine) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Political campaign audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Political campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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