Political campaign Audience in Germany

Political campaign logo

Political campaign has an estimated audience of 959,173 people in Germany. 37.4% are female, 62.6% are male, average age 43.3. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Parker Pen Company, Neil deGrasse Tyson, Crimea, NATO, Discover (magazine).

The average Political campaign fan in Germany is 43.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Parker Pen Company, Neil deGrasse Tyson, Crimea, with strongest over-indexing on Parker Pen Company (808.92× the country average). Demographically, the Political campaign audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Political campaign fans

Demographic split for Political campaign audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age43.3
Estimated audience size959,173

Audience persona

The typical Political campaign fan in Germany is more male, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Parker Pen Company.

Top regions in Germany

Top regions ranked by reach for Political campaign in Germany
RegionReachAffinity
Baden-Württemberg55,4030.42×
Nordrhein-Westfalen55,2200.26×
Bayern46,4970.3×
Mecklenburg-Vorpommern45,5922.49×
Niedersachsen41,5140.45×
Schleswig-Holstein36,9271.07×
Hessen36,1630.49×
Thüringen32,9831.35×
Rheinland-Pfalz31,9130.66×
Sachsen31,1210.66×
Sachsen-Anhalt30,7271.24×
Brandenburg28,6680.96×
Bremen28,6203.49×
Berlin26,9950.63×
Hamburg21,2580.98×
Saarland19,5471.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Political campaign audience
BrandAffinityCategory
Parker Pen Company808.92×Business & Career
Neil deGrasse Tyson160.51×Movies & TV
Crimea39.17×Travel & Leisure
NATO20.16×Politics & Society
Discover (magazine)20×Internet & Social Media
Political movement30.22×Politics & Society
Policy23.12×Politics & Society
Stephen Hawking20×Business & Career
Political party8.89×Politics & Society
Election11.06×Politics & Society
FC Dynamo Kyiv46.55×Sports
Model (people)5.61×Fashion & Accessoires
FC Shakhtar Donetsk36.83×Sports
Donetsk35.21×Travel & Leisure
Tagesschau3.31×Movies & TV
Natalie Portman10.98×Movies & TV
Kiev12.49×Travel & Leisure
North Korea16.18×Travel & Leisure
Wil Wheaton20×Movies & TV
Politics3.5×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Political campaign audience
TraitClusterScore
Community OrientationOPEN2.83
LGBTQ+ IdentityOPEN2.5
SustainabilityBALANCE2.23
IndividualismJOY2.13
Risk AppetiteTHRILL2.1
Design AffinityPREMIUM2.1

Worldwide distribution

Worldwide audience distribution share by country for Political campaign
CountryShare
United States43.3%
India9.0%
United Kingdom5.4%

See Political campaign audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Political campaign have in Germany?

Political campaign has an estimated audience of 959,173 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

What is the gender split and age of Political campaign fans?

37.4% of Political campaign fans are female, 62.6% are male, with an average age of 43.3 years.

Which brands do Political campaign fans like most?

Political campaign fans show strongest brand affinity for Parker Pen Company (808.92×), Neil deGrasse Tyson (160.51×), and Crimea (39.17×) over the country average.

Where do Political campaign fans live in Germany?

Political campaign fans in Germany are most concentrated in Baden-Württemberg (reach 55,403), Nordrhein-Westfalen (reach 55,220), and Bayern (reach 46,497). These three regions account for the largest share of the active audience.

What other brands do Political campaign fans also like?

Beyond Political campaign itself, the audience over-indexes on Neil deGrasse Tyson (160.51×), Crimea (39.17×), NATO (20.16×), and Discover (magazine) (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Political campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.