Policy Audience in Germany
Policy has an estimated audience of 1,015,496 people in Germany. 62.2% are female, 37.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Christmas Gift, Israel, Motion Picture Association of America, Saving.
The average Policy fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Christmas Gift, Israel, with strongest over-indexing on Home Office (2.24× the country average). Demographically, the Policy audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Policy fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.4 |
| Estimated audience size | 1,015,496 |
Audience persona
The typical Policy fan in Germany is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,053 | 0.98× |
| Bayern | 168,339 | 1.03× |
| Baden-Württemberg | 143,821 | 1.04× |
| Hessen | 143,435 | 1.85× |
| Niedersachsen | 85,609 | 0.87× |
| Berlin | 76,872 | 1.69× |
| Rheinland-Pfalz | 49,974 | 0.98× |
| Sachsen | 41,271 | 0.83× |
| Hamburg | 32,123 | 1.4× |
| Schleswig-Holstein | 30,248 | 0.83× |
| Brandenburg | 21,002 | 0.67× |
| Thüringen | 18,074 | 0.7× |
| Sachsen-Anhalt | 16,277 | 0.62× |
| Bremen | 10,953 | 1.26× |
| Mecklenburg-Vorpommern | 10,573 | 0.55× |
| Saarland | 8,836 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.24× | Business & Career |
| Christmas Gift | 2.39× | Kids & Family |
| Israel | 2.74× | Travel & Leisure |
| Motion Picture Association of America | 10.93× | Movies & TV |
| Saving | 1.76× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Urban horticulture | 1.77× | Home & Garden |
| Jack White | 1.69× | Movies & TV |
| Shane MacGowan | 6.41× | Music & Radio |
| Staycation | 3.1× | Home & Garden |
| JDSU | 2.51× | Business & Career |
| Snow White (Fables) | 1.69× | Literature |
| Standing rib roast | 5.82× | Food & Beverages |
| Volvo V60 | 3.36× | Cars & Mobility |
| Corona (band) | 1.66× | Music & Radio |
| Home Delivery | 1.79× | Food & Beverages |
| Headhunters (film) | 2.99× | Movies & TV |
| Bank account | 1.61× | Business & Career |
| Golem | 1.74× | Technology & Electronics |
| Edvard Grieg | 4.5× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.49 |
| Pet Ownership | JOY | 1.46 |
| Patriotism | CONSERVATISM | 1.4 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Creativity | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Germany | 3.9% |
| India | 3.9% |
See Policy audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Policy have in Germany?
Policy has an estimated audience of 1,015,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Policy fans?
62.2% of Policy fans are female, 37.8% are male, with an average age of 40.4 years.
Which brands do Policy fans like most?
Policy fans show strongest brand affinity for Home Office (2.24×), Christmas Gift (2.39×), and Israel (2.74×) over the country average.
Where do Policy fans live in Germany?
Policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,053), Bayern (reach 168,339), and Baden-Württemberg (reach 143,821). These three regions account for the largest share of the active audience.
What other brands do Policy fans also like?
Beyond Policy itself, the audience over-indexes on Christmas Gift (2.39×), Israel (2.74×), Motion Picture Association of America (10.93×), and Saving (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.