Rascasse Audience Intelligence

Policy Audience in Germany

A data profile of the people who buy, follow and care about Policy in Germany — modelled from more than twelve digital signal sources. Policy has an estimated audience of 1,015,496 people in Germany.

#3128among Topic in Germany#282in Politics & Society

The average Policy fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Political campaign, Family, Political economy, with strongest over-indexing on Political campaign (23.12× the country average).

Demographically, the Policy audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Policy fan in Germany is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Political campaign.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Policy profile in Germany.

Audience size
1M
in Germany
Gender
62.2%♀
37.8% male
Age
40.4
average years
Country rank
#6432
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Policy fans

62.2% are female, 37.8% are male, average age 40.4.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Policy audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age40.4
Estimated audience size1,015,496
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Policy audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3925%
40-4927%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Policy audience comes from Germany.

Worldwide audience distribution share by country for Policy
CountryShare
United States27.1%
Germany3.9%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Policy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Policy fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.79×
02Berlin~70K1.53×
03Hamburg~30K1.30×
04Bremen~10K1.16×
05Bayern~200K1.02×
06Baden-Württemberg~100K1.01×
07Rheinland-Pfalz~50K0.98×
08Nordrhein-Westfalen~200K0.97×
09Niedersachsen~90K0.89×
10Sachsen~40K0.88×
11Schleswig-Holstein~30K0.87×
12Saarland~10K0.86×
13Thüringen~20K0.83×
14Brandenburg~20K0.79×
15Sachsen-Anhalt~20K0.77×
16Mecklenburg-Vorpommern~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Policy, Germany
0.74×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Policy audience
#·InterestCategoryAffinity×
01Political campaignPolitics & Society23.12×
02Political economyPolitics & Society22.90×
03PatriotismPolitics & Society14.50×
04Public administrationBusiness & Career12.10×
05Hannah ArendtLiterature9.47×
06Human resource managementBusiness & Career5.54×
07SolidarityPolitics & Society4.59×
08FamilyKids & Family4.38×
09EmailTechnology & Electronics4.20×
10About YouShopping3.79×
11BirkenstockFashion & Accessoires3.70×
12C&AShopping3.43×
13Ernsting's familyShopping3.10×
14TchiboShopping2.82×
15VacationsTravel & Leisure2.71×
16DeichmannShopping2.63×
17TagesschauMovies & TV2.62×
18GermanyTravel & Leisure2.50×
19NatureHome & Garden2.38×
20H&MShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Policy audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.85×
Community OrientationOPEN1.75×
Family OrientationCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Policy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Urban LifestyleOPEN0.86×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Policy have in Germany?

Policy has an estimated audience of 1,015,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Policy fans?

62.2% of Policy fans are female, 37.8% are male, with an average age of 40.4 years.

03

Which brands do Policy fans like most?

Policy fans show strongest brand affinity for Political campaign (23.12×), Family (4.38×), and Political economy (22.9×) over the country average.

04

Where do Policy fans live in Germany?

Policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Policy fans also like?

Beyond Policy itself, the audience over-indexes on Family (4.38×), Political economy (22.9×), Germany (2.5×), and Public administration (12.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Policy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →