Rascasse Audience Intelligence

Human resource management Audience in Germany

Name: Human resource management — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Human resource management in Germany — modelled from more than twelve digital signal sources. Human resource management has an estimated audience of 2,663,287 people in Germany.

#103among Field of study in Germany #1483among Topic in Germany #253in Business & Career

The average Human resource management fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include dB’s, Indeed.com, Business, with strongest over-indexing on dB’s (1.64× the country average).

Demographically, the Human resource management audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Human resource management fan in Germany is balanced, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for dB’s.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human resource management profile in Germany.

Audience size

2.7M

in Germany

Gender

50.5%♀

49.5% male

Age

39.5

average years

Country rank

#2455

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Human resource management fans

50.5% are female, 49.5% are male, average age 39.5.

Fig. 02

Gender split

50.5%

Female

49.5%

Male

Demographic split for Human resource management audience in Germany
Metric	Value
Female	50.5%
Male	49.5%
Average age	39.5
Estimated audience size	2,663,287

Fig. 03

Age distribution

Age distribution of the Human resource management audience in Germany
Age bracket	Share	%
16-19		19%
20-29		18%
30-39		21%
40-49		24%
50+		19%

Fig. 04

Worldwide distribution

4.8%

of the worldwide Human resource management audience comes from Germany.

Worldwide audience distribution share by country for Human resource management
Country	Share
United States	16.3%
Brazil	6.5%
India	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human resource management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Human resource management fans by region: top regions in Germany
#	Region	Reach	×
01	Hamburg	~80K	1.39×
02	Baden-Württemberg	~500K	1.28×
03	Berlin	~100K	1.21×
04	Hessen	~200K	1.15×
05	Nordrhein-Westfalen	~600K	1.11×
06	Schleswig-Holstein	~100K	1.06×
07	Bremen	~20K	1.06×
08	Bayern	~400K	1.05×
09	Rheinland-Pfalz	~100K	1.05×
10	Niedersachsen	~300K	1.03×
11	Saarland	~30K	0.88×
12	Sachsen	~100K	0.86×
13	Thüringen	~60K	0.86×
14	Brandenburg	~70K	0.81×
15	Sachsen-Anhalt	~60K	0.81×
16	Mecklenburg-Vorpommern	~40K	0.79×

Affinity by region — Human resource management, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human resource management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human resource management audience
#	Interest	Category	×
01	Personio	Business & Career	7.44×
02	Indeed.com	Business & Career	3.81×
03	Employment	Business & Career	3.02×
04	Psychology	Business & Career	2.59×
05	Education	Business & Career	2.43×
06	Müller (company)	Food & Beverages	2.23×
07	Real estate	Business & Career	2.22×
08	Business	Business & Career	2.08×
09	Discount stores	Shopping	2.05×
10	Cosmetics	Beauty & Wellness	2.04×
11	Cooking	Food & Beverages	1.97×
12	Design	Home & Garden	1.92×
13	YouTube	Movies & TV	1.92×
14	Physical fitness	Sports	1.90×
15	Beauty	Beauty & Wellness	1.89×
16	Instagram	Internet & Social Media	1.88×
17	Fitness and wellness	Sports	1.88×
18	Online shopping	Shopping	1.84×
19	Shopping	Shopping	1.78×
20	dB’s	Music & Radio	1.64×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human resource management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Human resource management audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.19×
DIY Mentality	THRILL	1.71×
Creativity	OPEN	1.70×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Human resource management audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.91×
Spirituality	BALANCE	1.04×
Travelling	THRILL	1.07×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Human resource management have in Germany?

Human resource management has an estimated audience of 2,663,287 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Human resource management fans?

50.5% of Human resource management fans are female, 49.5% are male, with an average age of 39.5 years.

Which brands do Human resource management fans like most?

Human resource management fans show strongest brand affinity for dB’s (1.64×), Indeed.com (3.81×), and Business (2.08×) over the country average.

Where do Human resource management fans live in Germany?

Human resource management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Human resource management fans also like?

Beyond Human resource management itself, the audience over-indexes on Indeed.com (3.81×), Business (2.08×), Employment (3.02×), and Design (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

Music (36,021,786)
Politics and social issues (25,114,359)
Architecture (15,753,302)
Advertising (15,166,229)
Psychology (15,090,985)

See Human resource management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human resource management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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