Human resource management Audience in Germany
Human resource management has an estimated audience of 2,663,287 people in Germany. 50.5% are female, 49.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indeed.com, Business, Employment, Design, Shopping.
The average Human resource management fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indeed.com, Business, Employment, with strongest over-indexing on Indeed.com (3.81× the country average). Demographically, the Human resource management audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Human resource management fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.5 |
| Estimated audience size | 2,663,287 |
Audience persona
The typical Human resource management fan in Germany is balanced, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 658,615 | 1.13× |
| Bayern | 467,519 | 1.09× |
| Baden-Württemberg | 462,088 | 1.27× |
| Niedersachsen | 265,677 | 1.03× |
| Hessen | 237,268 | 1.17× |
| Berlin | 158,050 | 1.33× |
| Rheinland-Pfalz | 143,225 | 1.07× |
| Sachsen | 105,785 | 0.81× |
| Schleswig-Holstein | 100,488 | 1.05× |
| Hamburg | 91,750 | 1.52× |
| Brandenburg | 60,405 | 0.73× |
| Sachsen-Anhalt | 49,344 | 0.72× |
| Thüringen | 48,104 | 0.71× |
| Mecklenburg-Vorpommern | 31,997 | 0.63× |
| Saarland | 24,467 | 0.75× |
| Bremen | 23,657 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 3.81× | Business & Career |
| Business | 2.08× | Business & Career |
| Employment | 3.02× | Business & Career |
| Design | 1.92× | Home & Garden |
| Shopping | 1.78× | Shopping |
| Beauty | 1.89× | Beauty & Wellness |
| Psychology | 2.59× | Business & Career |
| Online shopping | 1.84× | Shopping |
| Borussia Dortmund | 1.54× | Sports |
| Discount stores | 2.05× | Shopping |
| Personio | 7.44× | Business & Career |
| 1.88× | Internet & Social Media | |
| Aral AG | 2.5× | Cars & Mobility |
| YouTube | 1.92× | Movies & TV |
| Education | 2.43× | Business & Career |
| 2.24× | Internet & Social Media | |
| Cosmetics | 2.04× | Beauty & Wellness |
| Cooking | 1.97× | Food & Beverages |
| Physical fitness | 1.9× | Sports |
| Fitness and wellness | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.77 |
| Indulgence | JOY | 1.42 |
| Family Orientation | CONSERVATISM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Patriotism | CONSERVATISM | 1.18 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 6.5% |
| India | 5.8% |
See Human resource management audiences in other countries
- Human resource management — United States
- Human resource management — United Kingdom
- Human resource management — France
- Human resource management — Italy
- Human resource management — Spain
- Human resource management — Brazil
- Human resource management — Japan
- Human resource management — South Korea
- Human resource management — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Human resource management have in Germany?
Human resource management has an estimated audience of 2,663,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human resource management fans?
50.5% of Human resource management fans are female, 49.5% are male, with an average age of 39.5 years.
Which brands do Human resource management fans like most?
Human resource management fans show strongest brand affinity for Indeed.com (3.81×), Business (2.08×), and Employment (3.02×) over the country average.
Where do Human resource management fans live in Germany?
Human resource management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 658,615), Bayern (reach 467,519), and Baden-Württemberg (reach 462,088). These three regions account for the largest share of the active audience.
What other brands do Human resource management fans also like?
Beyond Human resource management itself, the audience over-indexes on Business (2.08×), Employment (3.02×), Design (1.92×), and Shopping (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human resource management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.