Rascasse Audience Intelligence

Human resource management Audience in Brazil

A data profile of the people who buy, follow and care about Human resource management in Brazil — modelled from more than twelve digital signal sources. Human resource management has an estimated audience of 3,649,407 people in Brazil.

#97among Field of study in Brazil#1227among Topic in Brazil#252in Business & Career

The average Human resource management fan in Brazil is 42.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human resource management profile in Brazil.

Audience size
3.6M
in Brazil
Gender
62.0%♀
38.0% male
Age
42.1
average years
Country rank
#1869
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human resource management fans

62.0% are female, 38.0% are male, average age 42.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Human resource management audience in Brazil
MetricValue
Female62.0%
Male38.0%
Average age42.1
Estimated audience size3,649,407
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Human resource management audience in Brazil
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4923%
50+24%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Human resource management audience comes from Brazil.

Worldwide audience distribution share by country for Human resource management
CountryShare
United States16.3%
Brazil6.5%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human resource management audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Human resource management fans by region: top regions in Brazil
#RegionReachAffinity×
01Amazonas~70K1.05×
02Rio Grande do Norte~60K1.05×
03Sergipe~40K1.04×
04Tocantins~30K1.04×
05Roraima~10K1.04×
06Paraíba~80K1.03×
07Acre~10K1.03×
08Alagoas~50K1.02×
09Piauí~50K1.01×
10Maranhão~90K1.00×
11Espírito Santo~80K1.00×
12Rondônia~30K1.00×
13Amapá~10K1.00×
14Mato Grosso~70K0.99×
15Federal District~60K0.99×
16Mato Grosso do Sul~50K0.99×
17Pará~100K0.98×
18Pernambuco~200K0.96×
19Goiás~100K0.96×
20Ceará~200K0.95×
21Bahia~200K0.94×
22Santa Catarina~200K0.94×
23Rio Grande do Sul~200K0.93×
24Paraná~200K0.92×
25Minas Gerais~300K0.89×
26Rio de Janeiro~300K0.89×
27São Paulo~800K0.87×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Human resource management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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