Personio Audience in Germany
Personio has an estimated audience of 1,713,309 people in Germany. 47.9% are female, 52.1% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cocktail, Business English, Stradivarius, Unique Gifts, Christmas Gift.
The average Personio fan in Germany is 40.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cocktail, Business English, Stradivarius, with strongest over-indexing on Cocktail (2.27× the country average). Demographically, the Personio audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Personio fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 40.0 |
| Estimated audience size | 1,713,309 |
Audience persona
The typical Personio fan in Germany is balanced, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 433,341 | 1.57× |
| Nordrhein-Westfalen | 388,208 | 1.04× |
| Baden-Württemberg | 223,730 | 0.96× |
| Berlin | 206,178 | 2.69× |
| Hessen | 123,965 | 0.95× |
| Niedersachsen | 120,735 | 0.73× |
| Hamburg | 78,073 | 2.02× |
| Schleswig-Holstein | 64,108 | 1.04× |
| Sachsen | 61,740 | 0.73× |
| Rheinland-Pfalz | 51,461 | 0.6× |
| Brandenburg | 43,308 | 0.81× |
| Sachsen-Anhalt | 21,190 | 0.48× |
| Thüringen | 21,147 | 0.48× |
| Mecklenburg-Vorpommern | 16,976 | 0.52× |
| Bremen | 13,904 | 0.95× |
| Saarland | 9,049 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.27× | Food & Beverages |
| Business English | 3.84× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.61× | Shopping |
| Christmas Gift | 1.81× | Kids & Family |
| Birthday Gifts | 1.62× | Kids & Family |
| Israel | 1.85× | Travel & Leisure |
| VfL Wolfsburg | 1.58× | Sports |
| Atkins diet | 4.99× | Health |
| American Dental Education Association | 36.5× | Health |
| Snow White (Fables) | 1.59× | Literature |
| The Hooters | 5.99× | Music & Radio |
| Irish Ferries | 6.55× | Cars & Mobility |
| Metamorphoses | 2.11× | Literature |
| Home Delivery | 1.68× | Food & Beverages |
| Peugeot 308 | 2.25× | Cars & Mobility |
| Volvo V60 | 2.83× | Cars & Mobility |
| Golem | 1.77× | Technology & Electronics |
| Hypertext | 1.59× | Technology & Electronics |
| MK | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.35 |
| Career Orientation | POWER | 2.03 |
| Need for Security | CONSERVATISM | 1.7 |
| Convenience Orientation | PREMIUM | 1.56 |
| Indulgence | JOY | 1.44 |
| Social Media Usage | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.2% |
| Spain | 7.4% |
| United Kingdom | 4.0% |
See Personio audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Personio have in Germany?
Personio has an estimated audience of 1,713,309 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Personio fans?
47.9% of Personio fans are female, 52.1% are male, with an average age of 40.0 years.
Which brands do Personio fans like most?
Personio fans show strongest brand affinity for Cocktail (2.27×), Business English (3.84×), and Stradivarius (1.97×) over the country average.
Where do Personio fans live in Germany?
Personio fans in Germany are most concentrated in Bayern (reach 433,341), Nordrhein-Westfalen (reach 388,208), and Baden-Württemberg (reach 223,730). These three regions account for the largest share of the active audience.
What other brands do Personio fans also like?
Beyond Personio itself, the audience over-indexes on Business English (3.84×), Stradivarius (1.97×), Unique Gifts (1.61×), and Christmas Gift (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.