Rascasse Audience Intelligence

Personio Audience in Germany

A data profile of the people who buy, follow and care about Personio in Germany — modelled from more than twelve digital signal sources. Personio has an estimated audience of 1,843,699 people in Germany.

#121among Website / Newspaper / Magazine in Germany#344in Business & Career

The average Personio fan in Germany is 41.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Software as a service, Dropbox (service), GitHub, with strongest over-indexing on Software as a service (125.03× the country average).

Demographically, the Personio audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personio fan in Germany is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Software as a service.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personio profile in Germany.

Audience size
1.8M
in Germany
Gender
42.0%♀
58.0% male
Age
41.0
average years
Country rank
#3650
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Personio

42.0% are female, 58.0% are male, average age 41.0.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Personio audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age41.0
Estimated audience size1,843,699
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Personio audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3924%
40-4926%
50+19%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Personio audience comes from Germany.

Worldwide audience distribution share by country for Personio
CountryShare
Germany70.9%
Spain7.0%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personio fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.60×
02Hamburg~80K2.04×
03Bayern~500K1.61×
04Bremen~20K1.09×
05Schleswig-Holstein~70K1.01×
06Nordrhein-Westfalen~400K0.99×
07Hessen~100K0.94×
08Baden-Württemberg~200K0.90×
09Brandenburg~50K0.82×
10Niedersachsen~100K0.72×
11Sachsen~60K0.72×
12Rheinland-Pfalz~60K0.61×
13Mecklenburg-Vorpommern~20K0.55×
14Thüringen~30K0.54×
15Sachsen-Anhalt~20K0.50×
16Saarland~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Personio, Germany
0.49×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personio audience
#·InterestCategoryAffinity×
01Software as a serviceTechnology & Electronics125.03×
02Business softwareBusiness & Career15.96×
03Dropbox (service)Technology & Electronics14.53×
04Amazon Web ServicesTechnology & Electronics10.28×
05Human resource managementBusiness & Career7.44×
06GitHubInternet & Social Media7.34×
07SAP SETechnology & Electronics7.00×
08Robin WilliamsMovies & TV6.66×
09Web serverTechnology & Electronics5.52×
10PurpleDiscoMachineMusic & Radio4.74×
11LinkedInInternet & Social Media4.69×
12Computer securityBusiness & Career3.52×
13InnovationBusiness & Career3.20×
14Cloud computingTechnology & Electronics3.13×
15Efficient energy useTechnology & Electronics3.06×
16RedditInternet & Social Media2.81×
17CommerzbankBusiness & Career2.60×
18NatureHome & Garden2.12×
19Netto Marken-DiscountShopping1.84×
20TikTokInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personio audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.72×
Convenience OrientationPREMIUM2.71×
Career OrientationPOWER2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personio audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Pet OwnershipJOY0.78×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personio have in Germany?

Personio has an estimated audience of 1,843,699 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Personio fans?

42.0% of Personio fans are female, 58.0% are male, with an average age of 41.0 years.

03

Which brands do Personio fans like most?

Personio fans show strongest brand affinity for Software as a service (125.03×), Dropbox (service) (14.53×), and GitHub (7.34×) over the country average.

04

Where do Personio fans live in Germany?

Personio fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Personio fans also like?

Beyond Personio itself, the audience over-indexes on Dropbox (service) (14.53×), GitHub (7.34×), Human resource management (7.44×), and Commerzbank (2.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Personio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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