SAP SE Audience in Germany
SAP SE has an estimated audience of 857,398 people in Germany. 35.5% are female, 64.5% are male, average age 40.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Enterprise software, Social network, Europe, Deutsche Bahn, Employment website.
The average SAP SE fan in Germany is 40.0 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Enterprise software, Social network, Europe, with strongest over-indexing on Enterprise software (41.98× the country average). Demographically, the SAP SE audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of SAP SE fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 40.0 |
| Estimated audience size | 857,398 |
Audience persona
The typical SAP SE fan in Germany is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Enterprise software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 400,421 | 2.07× |
| Nordrhein-Westfalen | 303,599 | 0.98× |
| Bayern | 265,541 | 1.17× |
| Hessen | 160,841 | 1.49× |
| Niedersachsen | 112,603 | 0.82× |
| Rheinland-Pfalz | 84,666 | 1.19× |
| Berlin | 84,313 | 1.33× |
| Sachsen | 58,916 | 0.85× |
| Schleswig-Holstein | 37,477 | 0.74× |
| Hamburg | 37,302 | 1.16× |
| Brandenburg | 32,516 | 0.74× |
| Thüringen | 24,486 | 0.68× |
| Sachsen-Anhalt | 19,776 | 0.54× |
| Saarland | 16,501 | 0.95× |
| Mecklenburg-Vorpommern | 12,990 | 0.48× |
| Bremen | 10,241 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enterprise software | 41.98× | Technology & Electronics |
| Social network | 4.06× | Internet & Social Media |
| Europe | 3.71× | Travel & Leisure |
| Deutsche Bahn | 4.27× | Cars & Mobility |
| Employment website | 5.65× | Business & Career |
| Politics and social issues | 3.13× | Politics & Society |
| Career | 4.41× | Business & Career |
| Televisions | 3.59× | Technology & Electronics |
| 3.51× | Internet & Social Media | |
| Mobile app | 3.45× | Technology & Electronics |
| Employment | 4.13× | Business & Career |
| Apple | 3.61× | Technology & Electronics |
| 3.46× | Internet & Social Media | |
| Transport | 3.95× | Cars & Mobility |
| Bild | 2.85× | News |
| Manufacturing | 3.67× | Business & Career |
| Customer service | 4.45× | Business & Career |
| Kaufland | 3.18× | Shopping |
| Deutsche Bank | 5.07× | Business & Career |
| 3.56× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.2 |
| Career Orientation | POWER | 2.47 |
| Early Adopter Mentality | POWER | 1.92 |
| Sustainability | BALANCE | 1.69 |
| Luxury Orientation | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.4% |
| Brazil | 5.6% |
| United Kingdom | 4.2% |
See SAP SE audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does SAP SE have in Germany?
SAP SE has an estimated audience of 857,398 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of SAP SE fans?
35.5% of SAP SE fans are female, 64.5% are male, with an average age of 40.0 years.
Which brands do SAP SE fans like most?
SAP SE fans show strongest brand affinity for Enterprise software (41.98×), Social network (4.06×), and Europe (3.71×) over the country average.
Where do SAP SE fans live in Germany?
SAP SE fans in Germany are most concentrated in Baden-Württemberg (reach 400,421), Nordrhein-Westfalen (reach 303,599), and Bayern (reach 265,541). These three regions account for the largest share of the active audience.
What other brands do SAP SE fans also like?
Beyond SAP SE itself, the audience over-indexes on Social network (4.06×), Europe (3.71×), Deutsche Bahn (4.27×), and Employment website (5.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SAP SE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.