Enterprise software Audience in Germany
Enterprise software has an estimated audience of 357,007 people in Germany. 34.7% are female, 65.3% are male, average age 39.7. Top regions: Bayern, Berlin, Hamburg. Top brand affinities: Christmas Gift, Cocktail, Gil Ofarim, Business English, Seoul National University of Education.
The average Enterprise software fan in Germany is 39.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Hamburg. Top brand affinities include Christmas Gift, Cocktail, Gil Ofarim, with strongest over-indexing on Christmas Gift (3.38× the country average). Demographically, the Enterprise software audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Enterprise software fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 39.7 |
| Estimated audience size | 357,007 |
Audience persona
The typical Enterprise software fan in Germany is more male, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Christmas Gift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 65,904 | 1.15× |
| Berlin | 54,818 | 3.43× |
| Hamburg | 37,260 | 4.62× |
| Baden-Württemberg | 18,373 | 0.38× |
| Nordrhein-Westfalen | 16,125 | 0.21× |
| Hessen | 7,542 | 0.28× |
| Sachsen-Anhalt | 6,793 | 0.73× |
| Brandenburg | 6,079 | 0.55× |
| Rheinland-Pfalz | 5,827 | 0.33× |
| Niedersachsen | 5,544 | 0.16× |
| Thüringen | 5,306 | 0.58× |
| Sachsen | 4,485 | 0.26× |
| Saarland | 4,468 | 1.02× |
| Schleswig-Holstein | 4,223 | 0.33× |
| Mecklenburg-Vorpommern | 4,203 | 0.62× |
| Bremen | 4,166 | 1.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas Gift | 3.38× | Kids & Family |
| Cocktail | 2.19× | Food & Beverages |
| Gil Ofarim | 1.69× | Music & Radio |
| Business English | 3.49× | Business & Career |
| Seoul National University of Education | 19.38× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| VfL Wolfsburg | 1.64× | Sports |
| Irish Ferries | 7.41× | Cars & Mobility |
| MK | 2.05× | Music & Radio |
| Preacher (comics) | 4.6× | Literature |
| Home Delivery | 1.86× | Food & Beverages |
| Ettifaq FC | 9.16× | Sports |
| Icon (magazine) | 1.69× | Arts & Culture |
| Euphonium | 7.22× | Music & Radio |
| Este, Veneto | 1.54× | Travel & Leisure |
| Coworking | 2.51× | Business & Career |
| Atkins diet | 3.63× | Health |
| Peugeot 308 | 2.28× | Cars & Mobility |
| KLIX (AM) | 1.51× | Music & Radio |
| Mülheim | 2.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.93 |
| Career Orientation | POWER | 2.16 |
| Need for Security | CONSERVATISM | 2.01 |
| Early Adopter Mentality | POWER | 1.93 |
| Convenience Orientation | PREMIUM | 1.8 |
| Indulgence | JOY | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| India | 5.3% |
| South Korea | 4.9% |
See Enterprise software audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Enterprise software have in Germany?
Enterprise software has an estimated audience of 357,007 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Enterprise software fans?
34.7% of Enterprise software fans are female, 65.3% are male, with an average age of 39.7 years.
Which brands do Enterprise software fans like most?
Enterprise software fans show strongest brand affinity for Christmas Gift (3.38×), Cocktail (2.19×), and Gil Ofarim (1.69×) over the country average.
Where do Enterprise software fans live in Germany?
Enterprise software fans in Germany are most concentrated in Bayern (reach 65,904), Berlin (reach 54,818), and Hamburg (reach 37,260). These three regions account for the largest share of the active audience.
What other brands do Enterprise software fans also like?
Beyond Enterprise software itself, the audience over-indexes on Cocktail (2.19×), Gil Ofarim (1.69×), Business English (3.49×), and Seoul National University of Education (19.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enterprise software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.