Rascasse Audience Intelligence

Enterprise software Audience in Germany

A data profile of the people who buy, follow and care about Enterprise software in Germany — modelled from more than twelve digital signal sources. Enterprise software has an estimated audience of 357,007 people in Germany.

#5619among Topic in Germany#621in Technology & Electronics

The average Enterprise software fan in Germany is 39.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Top brand affinities include SAP SE, Moodle, GitHub, with strongest over-indexing on SAP SE (41.98× the country average).

Demographically, the Enterprise software audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Enterprise software fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for SAP SE.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enterprise software profile in Germany.

Audience size
357K
in Germany
Gender
34.7%♀
65.3% male
Age
39.7
average years
Country rank
#15294
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enterprise software fans

34.7% are female, 65.3% are male, average age 39.7.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Enterprise software audience in Germany
MetricValue
Female34.7%
Male65.3%
Average age39.7
Estimated audience size357,007
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Enterprise software audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Enterprise software audience comes from Germany.

Worldwide audience distribution share by country for Enterprise software
CountryShare
United States26.2%
India5.3%
South Korea4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enterprise software audience in Germany is strongest.

Fig. 05

Top regions by affinity

Enterprise software fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K3.52×
02Berlin~40K2.66×
03Bremen~4K1.24×
04Saarland~5K1.11×
05Sachsen-Anhalt~10K1.08×
06Bayern~60K1.03×
07Thüringen~9K1.00×
08Mecklenburg-Vorpommern~7K0.98×
09Brandenburg~10K0.90×
10Schleswig-Holstein~10K0.86×
11Rheinland-Pfalz~10K0.83×
12Sachsen~10K0.81×
13Niedersachsen~30K0.74×
14Hessen~20K0.73×
15Baden-Württemberg~30K0.67×
16Nordrhein-Westfalen~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Enterprise software, Germany
0.61×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enterprise software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enterprise software audience
#·InterestCategoryAffinity×
01SAP SETechnology & Electronics41.98×
02Microsoft DynamicsTechnology & Electronics30.35×
03Business softwareBusiness & Career27.16×
04JIRATechnology & Electronics22.59×
05ZendeskInternet & Social Media20.31×
06MoodleTechnology & Electronics20.00×
07Software as a serviceTechnology & Electronics13.34×
08Mark ZuckerbergBusiness & Career12.53×
09GitHubInternet & Social Media10.77×
10HubSpotInternet & Social Media10.42×
11UdemyBusiness & Career9.48×
12Digital transformationBusiness & Career8.44×
13Web serverTechnology & Electronics6.28×
14Dropbox (service)Technology & Electronics5.81×
15Computer securityBusiness & Career4.36×
16RedditInternet & Social Media2.92×
17Efficient energy useTechnology & Electronics2.80×
18CommerzbankBusiness & Career2.45×
19FC Bayern MunichSports1.75×
20TagesschauMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enterprise software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enterprise software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.71×
Community OrientationOPEN2.58×
Convenience OrientationPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enterprise software audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
CreativityOPEN0.71×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enterprise software have in Germany?

Enterprise software has an estimated audience of 357,007 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Enterprise software fans?

34.7% of Enterprise software fans are female, 65.3% are male, with an average age of 39.7 years.

03

Which brands do Enterprise software fans like most?

Enterprise software fans show strongest brand affinity for SAP SE (41.98×), Moodle (20×), and GitHub (10.77×) over the country average.

04

Where do Enterprise software fans live in Germany?

Enterprise software fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Berlin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Enterprise software fans also like?

Beyond Enterprise software itself, the audience over-indexes on Moodle (20×), GitHub (10.77×), JIRA (22.59×), and Business software (27.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Enterprise software audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Enterprise software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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