Enterprise software Audience in United States

Enterprise software has an estimated audience of 4,007,766 people in United States. 44.4% are female, 55.6% are male, average age 41.7. Top regions: Texas, California, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Enterprise software fan in United States is 41.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Enterprise software audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Enterprise software fans

Demographic split for Enterprise software audience in United States
MetricValue
Female44.4%
Male55.6%
Average age41.7
Estimated audience size4,007,766

Audience persona

The typical Enterprise software fan in United States is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Enterprise software in United States
RegionReachAffinity
Texas511,7491.49×
California506,4271.15×
New York382,2681.71×
Florida329,1361.21×
Georgia199,6471.62×
Illinois183,5361.37×
North Carolina180,9631.5×
Pennsylvania166,6411.23×
Ohio136,4651.11×
Michigan126,9491.21×
Virginia125,6971.29×
New Jersey113,2661.11×
Tennessee108,7331.35×
Maryland107,1381.55×
Massachusetts105,4821.34×
South Carolina78,7501.31×
Indiana76,2201.04×
Missouri73,8171.14×
Louisiana68,1191.32×
Washington65,5620.82×
Colorado64,9781.03×
Kentucky51,2661.02×
Mississippi49,2991.49×
Connecticut47,4091.18×
Wisconsin42,8680.71×
Arizona41,7320.51×
Minnesota39,5500.69×
Oklahoma38,7800.87×
Nevada35,2000.91×
Oregon33,8820.74×
Alabama28,6710.51×
Utah25,9070.72×
Arkansas24,8580.75×
Washington, District of Columbia20,0891.67×
Kansas18,7960.6×
New Mexico18,0990.9×
Rhode Island17,0661.34×
Iowa16,3970.5×
Delaware12,9321.17×
West Virginia12,6500.68×
Nebraska12,4250.62×
New Hampshire10,8760.69×
Idaho9,6500.48×
Hawaii7,7630.45×
Maine6,9970.49×
South Dakota6,6110.71×
Alaska6,5860.77×
North Dakota5,9780.73×
Wyoming5,7840.97×
Montana5,7410.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enterprise software audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Business software15.77×Business & Career
TurboTax6.62×Business & Career
QuickBooks8.71×Home & Garden
LinkedIn3.04×Internet & Social Media
Humanism15.77×Arts & Culture
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.35×Music & Radio
United States Postal Service2.63×Business & Career
Golf Channel3.72×Sports
Metaphysics3.34×Business & Career
Data science7.6×Business & Career
Amazon Web Services9.19×Technology & Electronics
Fly fishing3.82×Sports
Cello5.08×Music & Radio
Carpentry3.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enterprise software audience
TraitClusterScore
Need for SecurityCONSERVATISM2.42
Career OrientationPOWER1.92
Convenience OrientationPREMIUM1.49
Early Adopter MentalityPOWER1.42
Family OrientationCONSERVATISM1.37
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Enterprise software
CountryShare
United States26.2%
India5.3%
South Korea4.9%

See Enterprise software audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Enterprise software have in United States?

Enterprise software has an estimated audience of 4,007,766 people in United States, concentrated in Texas and California.

What is the gender split and age of Enterprise software fans?

44.4% of Enterprise software fans are female, 55.6% are male, with an average age of 41.7 years.

Which brands do Enterprise software fans like most?

Enterprise software fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Enterprise software fans live in United States?

Enterprise software fans in United States are most concentrated in Texas (reach 511,749), California (reach 506,427), and New York (reach 382,268). These three regions account for the largest share of the active audience.

What other brands do Enterprise software fans also like?

Beyond Enterprise software itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.