Rascasse Audience Intelligence

Enterprise software Audience in United States

A data profile of the people who buy, follow and care about Enterprise software in United States — modelled from more than twelve digital signal sources. Enterprise software has an estimated audience of 4,007,766 people in United States.

#4315among Topic in United States#327in Technology & Electronics

The average Enterprise software fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include TurboTax, Business software, RÜFÜS, with strongest over-indexing on TurboTax (6.78× the country average).

Demographically, the Enterprise software audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enterprise software fan in United States is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for TurboTax.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enterprise software profile in United States.

Audience size
4M
in United States
Gender
44.4%♀
55.6% male
Age
41.7
average years
Country rank
#8047
Topic in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enterprise software fans

44.4% are female, 55.6% are male, average age 41.7.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Enterprise software audience in United States
MetricValue
Female44.4%
Male55.6%
Average age41.7
Estimated audience size4,007,766
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Enterprise software audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Enterprise software audience comes from United States.

Worldwide audience distribution share by country for Enterprise software
CountryShare
United States26.2%
India5.3%
South Korea4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enterprise software audience in United States is strongest.

Fig. 05

Top regions by affinity

Enterprise software fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.67×
02New York~400K1.63×
03Tennessee~100K1.51×
04Oregon~70K1.47×
05Ohio~200K1.37×
06Wyoming~8K1.35×
07Georgia~200K1.34×
08Texas~500K1.32×
09Maryland~90K1.31×
10California~600K1.29×
11North Carolina~200K1.25×
12Colorado~80K1.22×
13Massachusetts~90K1.20×
14Illinois~200K1.18×
15Mississippi~40K1.18×
16Virginia~100K1.16×
17Louisiana~60K1.11×
18Pennsylvania~100K1.09×
19South Carolina~70K1.09×
20Florida~300K1.08×
21New Jersey~100K1.08×
22Rhode Island~10K1.08×
23Michigan~100K1.05×
24Connecticut~40K1.04×
25Delaware~10K1.03×
26Alaska~9K1.01×
27Missouri~60K1.00×
28North Dakota~8K0.99×
29South Dakota~9K0.98×
30Kentucky~50K0.96×
31New Mexico~20K0.94×
32Montana~10K0.94×
33Indiana~70K0.93×
34Oklahoma~40K0.93×
35West Virginia~20K0.92×
36New Hampshire~10K0.92×
37Washington~70K0.90×
38Nevada~40K0.90×
39Hawaii~20K0.90×
40Maine~10K0.90×
41Arkansas~30K0.89×
42Idaho~20K0.89×
43Utah~30K0.88×
44Nebraska~20K0.88×
45Kansas~30K0.86×
46Wisconsin~50K0.82×
47Iowa~30K0.82×
48Alabama~40K0.80×
49Minnesota~50K0.79×
50Arizona~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Enterprise software, United States
0.74×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enterprise software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enterprise software audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career14.29×
02HumanismArts & Culture11.76×
03RÜFÜSMusic & Radio11.43×
04Amazon Web ServicesTechnology & Electronics10.13×
05Internet of ThingsBusiness & Career9.48×
06Data scienceBusiness & Career6.94×
07TurboTaxBusiness & Career6.78×
08QuickBooksHome & Garden6.13×
09Information securityBusiness & Career5.18×
10Computer securityBusiness & Career4.14×
11Privacy policyTechnology & Electronics4.07×
12CitibankBusiness & Career3.61×
13InnovationBusiness & Career3.12×
14Sustainable energyHome & Garden3.09×
15Career developmentBusiness & Career2.74×
16United Parcel ServiceBusiness & Career2.69×
17Planet FitnessSports2.25×
18United States Postal ServiceBusiness & Career1.94×
19Google DriveTechnology & Electronics1.82×
20T-MobileTechnology & Electronics1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enterprise software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enterprise software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.57×
Career OrientationPOWER2.17×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enterprise software audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enterprise software have in United States?

Enterprise software has an estimated audience of 4,007,766 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Enterprise software fans?

44.4% of Enterprise software fans are female, 55.6% are male, with an average age of 41.7 years.

03

Which brands do Enterprise software fans like most?

Enterprise software fans show strongest brand affinity for TurboTax (6.78×), Business software (14.29×), and RÜFÜS (11.43×) over the country average.

04

Where do Enterprise software fans live in United States?

Enterprise software fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Enterprise software fans also like?

Beyond Enterprise software itself, the audience over-indexes on Business software (14.29×), RÜFÜS (11.43×), Amazon Web Services (10.13×), and QuickBooks (6.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Enterprise software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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