Business software Audience in United States

Business software logo

Business software has an estimated audience of 3,981,940 people in United States. 43.9% are female, 56.1% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: Small business software, Seed accelerator, The Lean Startup, Business incubator, Larry Ellison.

The average Business software fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Small business software, Seed accelerator, The Lean Startup, with strongest over-indexing on Small business software (92.89× the country average). Demographically, the Business software audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business software fans

Demographic split for Business software audience in United States
MetricValue
Female43.9%
Male56.1%
Average age42.2
Estimated audience size3,981,940

Audience persona

The typical Business software fan in United States is more male, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Small business software.

Top regions in United States

Top regions ranked by reach for Business software in United States
RegionReachAffinity
California361,5650.83×
New York315,7971.42×
Texas282,1540.82×
Florida214,5120.8×
Georgia141,5351.15×
Illinois124,6310.94×
Pennsylvania116,5230.87×
North Carolina108,1000.9×
Ohio102,2780.83×
Michigan87,8840.84×
Virginia80,4840.83×
Washington71,7790.9×
Massachusetts71,6450.91×
Colorado70,6611.13×
Arizona68,7850.85×
New Jersey67,2210.66×
Tennessee63,6950.8×
Alabama63,0741.13×
Indiana58,1280.8×
Oregon56,6481.24×
South Carolina56,0800.94×
Maryland55,6650.81×
Missouri55,1690.86×
Utah43,4671.22×
Wisconsin41,5760.69×
Minnesota40,9560.72×
Kentucky37,7940.76×
Washington, District of Columbia35,6042.97×
Louisiana35,2350.69×
Oklahoma34,4300.78×
Connecticut31,4250.79×
Nevada26,1740.68×
Mississippi25,9110.79×
Arkansas25,7280.78×
Iowa24,2740.74×
Kansas23,2450.74×
Nebraska20,3051.02×
Idaho17,4300.87×
West Virginia15,1000.81×
Alaska15,0681.77×
New Hampshire13,4780.86×
Hawaii13,3200.78×
Montana13,1361.19×
South Dakota12,9651.41×
North Dakota12,6241.54×
Wyoming12,2152.07×
New Mexico12,1190.61×
Rhode Island12,0140.95×
Maine12,0060.84×
Vermont11,8161.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business software audience
BrandAffinityCategory
Small business software92.89×Business & Career
Seed accelerator132.17×Business & Career
The Lean Startup286.96×
Business incubator90.24×Business & Career
Larry Ellison51.48×Business & Career
Lean startup148.17×Business & Career
Angel investor44.14×Business & Career
Sheryl Sandberg117.39×Business & Career
Business plan63.67×Business & Career
DocuSign29.23×Technology & Electronics
Small Business Expo105×
Google Calendar17.85×Internet & Social Media
Business model14.53×Business & Career
Envato59.78×Internet & Social Media
Google Earth20×Internet & Social Media
Strategic management21.01×Business & Career
The Dave Ramsey Show (TV program)170.46×Movies & TV
Business intelligence30.86×Business & Career
Zoom!12.7×Business & Career
Larry Page46.47×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business software audience
TraitClusterScore
Convenience OrientationPREMIUM4.22
LGBTQ+ IdentityOPEN2.32
Early Adopter MentalityPOWER2
Need for SecurityCONSERVATISM1.7
Career OrientationPOWER1.6
Urban LifestyleOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Business software
CountryShare
United States30.7%
Japan7.0%
United Kingdom5.1%

See Business software audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business software have in United States?

Business software has an estimated audience of 3,981,940 people in United States, concentrated in California and New York.

What is the gender split and age of Business software fans?

43.9% of Business software fans are female, 56.1% are male, with an average age of 42.2 years.

Which brands do Business software fans like most?

Business software fans show strongest brand affinity for Small business software (92.89×), Seed accelerator (132.17×), and The Lean Startup (286.96×) over the country average.

Where do Business software fans live in United States?

Business software fans in United States are most concentrated in California (reach 361,565), New York (reach 315,797), and Texas (reach 282,154). These three regions account for the largest share of the active audience.

What other brands do Business software fans also like?

Beyond Business software itself, the audience over-indexes on Seed accelerator (132.17×), The Lean Startup (286.96×), Business incubator (90.24×), and Larry Ellison (51.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.