Rascasse Audience Intelligence

Lean startup Audience in United States

A data profile of the people who buy, follow and care about Lean startup in United States — modelled from more than twelve digital signal sources. Lean startup has an estimated audience of 489,057 people in United States.

#11498among Topic in United States#2297in Business & Career

The average Lean startup fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business software, Business intelligence, Master of Business Administration, with strongest over-indexing on Business software (148.17× the country average).

Demographically, the Lean startup audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lean startup fan in United States is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business software.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lean startup profile in United States.

Audience size
489K
in United States
Gender
41.2%♀
58.8% male
Age
38.7
average years
Country rank
#37153
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lean startup fans

41.2% are female, 58.8% are male, average age 38.7.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Lean startup audience in United States
MetricValue
Female41.2%
Male58.8%
Average age38.7
Estimated audience size489,057
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Lean startup audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Lean startup audience comes from United States.

Worldwide audience distribution share by country for Lean startup
CountryShare
United States14.3%
Germany10.6%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lean startup audience in United States is strongest.

Fig. 05

Top regions by affinity

Lean startup fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.77×
02Massachusetts~10K1.30×
03Washington, District of Columbia~2K1.27×
04Washington~10K1.18×
05Alaska~1K1.14×
06New York~30K1.13×
07Virginia~10K1.12×
08Illinois~20K1.11×
09Utah~5K1.11×
10Vermont<1K1.09×
11Montana~1K1.05×
12Idaho~3K1.04×
13North Dakota~1K1.04×
14Rhode Island~2K1.03×
15Delaware~1K1.02×
16Colorado~8K1.01×
17South Dakota~1K1.01×
18New Hampshire~2K1.00×
19Maine~2K1.00×
20Minnesota~7K0.99×
21Nebraska~2K0.99×
22West Virginia~2K0.99×
23Hawaii~2K0.99×
24Arkansas~4K0.98×
25New Mexico~2K0.97×
26Arizona~10K0.96×
27Maryland~8K0.96×
28Mississippi~4K0.96×
29Kansas~4K0.96×
30Florida~30K0.95×
31North Carolina~10K0.95×
32Connecticut~5K0.95×
33Iowa~4K0.95×
34Texas~40K0.94×
35Georgia~10K0.94×
36Oregon~5K0.94×
37Oklahoma~5K0.94×
38New Jersey~10K0.93×
39Louisiana~6K0.93×
40Kentucky~6K0.93×
41Nevada~4K0.93×
42Indiana~8K0.92×
43Alabama~6K0.92×
44Missouri~7K0.91×
45South Carolina~7K0.91×
46Tennessee~9K0.90×
47Wisconsin~7K0.90×
48Michigan~10K0.87×
49Pennsylvania~10K0.86×
50Ohio~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Lean startup, United States
0.86×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lean startup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lean startup audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career148.17×
02Business intelligenceBusiness & Career67.15×
03Product HuntInternet & Social Media34.19×
04Data visualizationTechnology & Electronics30.26×
05Islamic bankingBusiness & Career23.14×
06Master of Business AdministrationBusiness & Career15.84×
07WordPressTechnology & Electronics13.11×
08Software as a serviceTechnology & Electronics12.62×
09InnovationBusiness & Career11.02×
10EngadgetTechnology & Electronics9.88×
11Pressure cookingHome & Garden9.55×
12High-net-worth individualBusiness & Career8.33×
13Private equityBusiness & Career7.42×
14FreelancerBusiness & Career6.53×
15Self-employmentBusiness & Career4.80×
16Employment websiteBusiness & Career4.78×
17PhilanthropyArts & Culture4.48×
18Motivational speakingBusiness & Career4.43×
19Career developmentBusiness & Career3.90×
20Drop shippingShopping3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lean startup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lean startup audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.83×
Career OrientationPOWER3.23×
Need for SecurityCONSERVATISM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lean startup audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lean startup have in United States?

Lean startup has an estimated audience of 489,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lean startup fans?

41.2% of Lean startup fans are female, 58.8% are male, with an average age of 38.7 years.

03

Which brands do Lean startup fans like most?

Lean startup fans show strongest brand affinity for Business software (148.17×), Business intelligence (67.15×), and Master of Business Administration (15.84×) over the country average.

04

Where do Lean startup fans live in United States?

Lean startup fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lean startup fans also like?

Beyond Lean startup itself, the audience over-indexes on Business intelligence (67.15×), Master of Business Administration (15.84×), Innovation (11.02×), and Data visualization (30.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Lean startup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lean startup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →