Lean startup Audience in United States

Lean startup has an estimated audience of 489,057 people in United States. 41.2% are female, 58.8% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Finnair, Business software, Business intelligence, AccuWeather, StubHub.

The average Lean startup fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Business software, Business intelligence, with strongest over-indexing on Finnair (675× the country average). Demographically, the Lean startup audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Lean startup fans

Demographic split for Lean startup audience in United States
MetricValue
Female41.2%
Male58.8%
Average age38.7
Estimated audience size489,057

Audience persona

The typical Lean startup fan in United States is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Lean startup in United States
RegionReachAffinity
California86,6491.61×
Texas41,0140.98×
New York40,5581.48×
Florida33,2411×
Massachusetts17,6841.84×
Illinois16,6101.02×
Virginia15,8321.33×
Washington14,8441.51×
North Carolina13,9500.95×
Georgia13,8370.92×
Pennsylvania13,1900.8×
New Jersey13,1541.06×
Maryland10,3851.24×
Colorado10,1971.32×
Ohio9,0050.6×
Michigan8,7080.68×
Arizona7,3600.74×
Utah6,3741.46×
Minnesota5,6900.81×
Tennessee5,4570.56×
Indiana5,4170.61×
Wisconsin5,3500.73×
Oregon5,1060.91×
Missouri4,9780.63×
South Carolina4,2770.58×
Connecticut4,2390.86×
Washington, District of Columbia4,0992.79×
Alabama3,6180.53×
Nevada3,3680.71×
Oklahoma3,3230.61×
Louisiana2,9150.46×
Kansas2,6390.68×
Kentucky2,4920.41×
Arkansas2,2650.56×
Mississippi2,1850.54×
Idaho2,0830.85×
Hawaii1,8570.88×
Iowa1,8460.46×
West Virginia1,8040.79×
Alaska1,8001.72×
New Hampshire1,7340.9×
South Dakota1,6781.48×
Rhode Island1,6751.08×
Nebraska1,5770.64×
Montana1,5701.16×
North Dakota1,5081.5×
Wyoming1,4592.01×
New Mexico1,4480.59×
Maine1,4350.82×
Vermont1,4121.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lean startup audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Business software92.41×Business & Career
Business intelligence60.23×Business & Career
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Google Maps6.72×Internet & Social Media
Indeed.com6.31×Business & Career
Data visualization33.91×Technology & Electronics
Capital One5.54×Business & Career
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Innovation6.43×Business & Career
Telegram14.62×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lean startup audience
TraitClusterScore
Early Adopter MentalityPOWER4.57
LGBTQ+ IdentityOPEN2.6
Career OrientationPOWER2.38
Risk AppetiteTHRILL2.34
Luxury OrientationPREMIUM2.15
Need for SecurityCONSERVATISM2.05

Worldwide distribution

Worldwide audience distribution share by country for Lean startup
CountryShare
United States14.3%
Germany10.6%
India7.9%

See Lean startup audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Lean startup have in United States?

Lean startup has an estimated audience of 489,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Lean startup fans?

41.2% of Lean startup fans are female, 58.8% are male, with an average age of 38.7 years.

Which brands do Lean startup fans like most?

Lean startup fans show strongest brand affinity for Finnair (675×), Business software (92.41×), and Business intelligence (60.23×) over the country average.

Where do Lean startup fans live in United States?

Lean startup fans in United States are most concentrated in California (reach 86,649), Texas (reach 41,014), and New York (reach 40,558). These three regions account for the largest share of the active audience.

What other brands do Lean startup fans also like?

Beyond Lean startup itself, the audience over-indexes on Business software (92.41×), Business intelligence (60.23×), AccuWeather (15.97×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lean startup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.