Self-employment Audience in United States

Self-employment logo

Self-employment has an estimated audience of 19,209,231 people in United States. 45.6% are female, 54.4% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Female entrepreneur, Social media marketing, Freelancer, Self care, Digital marketing.

The average Self-employment fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Female entrepreneur, Social media marketing, Freelancer, with strongest over-indexing on Female entrepreneur (8.16× the country average). Demographically, the Self-employment audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Self-employment fans

Demographic split for Self-employment audience in United States
MetricValue
Female45.6%
Male54.4%
Average age42.8
Estimated audience size19,209,231

Audience persona

The typical Self-employment fan in United States is balanced, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Female entrepreneur.

Top regions in United States

Top regions ranked by reach for Self-employment in United States
RegionReachAffinity
California2,496,7441.18×
Texas1,833,4721.11×
Florida1,798,7081.38×
New York1,347,3811.26×
Georgia720,4731.22×
Illinois613,9210.96×
North Carolina594,7401.03×
Pennsylvania548,5250.85×
New Jersey496,4491.02×
Ohio466,0930.79×
Massachusetts463,3861.22×
Virginia455,9020.97×
Michigan425,3250.85×
Washington414,9941.08×
Arizona347,2320.89×
Tennessee325,1770.84×
Maryland312,6840.95×
Indiana298,8350.85×
Colorado273,1320.9×
Missouri264,0250.85×
South Carolina263,6610.91×
Louisiana262,7941.06×
Minnesota262,0140.95×
Alabama238,9310.89×
Arkansas207,6181.31×
Oklahoma203,0410.95×
Wisconsin201,9150.7×
Kentucky193,9460.81×
Oregon188,2350.85×
Nevada167,9710.9×
Connecticut164,5710.85×
Mississippi158,0931×
Utah129,1960.75×
Kansas120,5500.8×
Iowa114,4440.72×
Nebraska91,5680.95×
Hawaii90,1031.09×
New Mexico86,5350.9×
Idaho78,6010.82×
West Virginia73,7680.82×
Alaska67,9521.65×
New Hampshire60,7820.8×
Montana59,2371.11×
Maine58,6570.85×
South Dakota58,4691.32×
Rhode Island54,1770.89×
North Dakota52,1851.32×
Wyoming50,4931.77×
Delaware48,5180.92×
Washington, District of Columbia46,7090.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Self-employment audience
BrandAffinityCategory
Female entrepreneur8.16×Business & Career
Social media marketing5.92×Business & Career
Freelancer6.88×Business & Career
Self care2.93×Health
Digital marketing3.47×Business & Career
Google Drive2.4×Technology & Electronics
Motivational speaking3.66×Business & Career
Small business2.12×Business & Career
Curly Hair3.13×Beauty & Wellness
Entrepreneurship1.7×Business & Career
Startup company3.74×Business & Career
Social media1.54×Business & Career
Business opportunity6.69×Business & Career
Lace wig2.77×Beauty & Wellness
Employment1.65×Business & Career
Job hunting3.26×Business & Career
Mortgage calculator3.1×Home & Garden
Men's Fitness2.6×Sports
Healthy habits2.55×Health
Property finder2.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self-employment audience
TraitClusterScore
LGBTQ+ IdentityOPEN2
SustainabilityBALANCE1.87
Design AffinityPREMIUM1.77
Early Adopter MentalityPOWER1.71
Luxury OrientationPREMIUM1.63
Sports ActivityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Self-employment
CountryShare
United States18.2%
United Kingdom5.7%
India4.9%

See Self-employment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Self-employment have in United States?

Self-employment has an estimated audience of 19,209,231 people in United States, concentrated in California and Texas.

What is the gender split and age of Self-employment fans?

45.6% of Self-employment fans are female, 54.4% are male, with an average age of 42.8 years.

Which brands do Self-employment fans like most?

Self-employment fans show strongest brand affinity for Female entrepreneur (8.16×), Social media marketing (5.92×), and Freelancer (6.88×) over the country average.

Where do Self-employment fans live in United States?

Self-employment fans in United States are most concentrated in California (reach 2,496,744), Texas (reach 1,833,472), and Florida (reach 1,798,708). These three regions account for the largest share of the active audience.

What other brands do Self-employment fans also like?

Beyond Self-employment itself, the audience over-indexes on Social media marketing (5.92×), Freelancer (6.88×), Self care (2.93×), and Digital marketing (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.