Rascasse Audience Intelligence

Business opportunity Audience in United States

A data profile of the people who buy, follow and care about Business opportunity in United States — modelled from more than twelve digital signal sources. Business opportunity has an estimated audience of 5,343,472 people in United States.

#3621among Topic in United States#583in Business & Career

The average Business opportunity fan in United States is 41.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Google Drive, Forex Online Trading, Sustainable energy, with strongest over-indexing on Google Drive (8.23× the country average).

Demographically, the Business opportunity audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business opportunity fan in United States is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business opportunity profile in United States.

Audience size
5.3M
in United States
Gender
48.1%♀
51.9% male
Age
41.7
average years
Country rank
#6302
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business opportunity fans

48.1% are female, 51.9% are male, average age 41.7.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Business opportunity audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.7
Estimated audience size5,343,472
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Business opportunity audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Business opportunity audience comes from United States.

Worldwide audience distribution share by country for Business opportunity
CountryShare
India17.1%
United States16.7%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business opportunity audience in United States is strongest.

Fig. 05

Top regions by affinity

Business opportunity fans by region: top regions in United States
#RegionReachAffinity×
01Florida~600K1.67×
02Minnesota~100K1.64×
03Wyoming~10K1.39×
04New York~400K1.21×
05Georgia~200K1.20×
06Texas~500K1.11×
07Arkansas~50K1.10×
08New Jersey~100K1.09×
09South Carolina~90K1.08×
10Alaska~10K1.07×
11North Carolina~200K1.04×
12Alabama~80K1.04×
13Kentucky~70K1.04×
14North Dakota~10K1.04×
15Kansas~40K1.03×
16Maryland~90K1.02×
17Louisiana~70K1.02×
18Mississippi~40K1.02×
19California~600K1.01×
20Montana~10K1.01×
21South Dakota~10K1.01×
22Hawaii~20K1.00×
23Missouri~80K0.97×
24West Virginia~20K0.97×
25Washington, District of Columbia~20K0.97×
26Delaware~10K0.97×
27Virginia~100K0.96×
28Washington~100K0.96×
29Massachusetts~100K0.96×
30Rhode Island~20K0.96×
31Tennessee~100K0.95×
32Wisconsin~80K0.94×
33Connecticut~50K0.94×
34Idaho~30K0.94×
35New Hampshire~20K0.94×
36Pennsylvania~200K0.93×
37Oklahoma~60K0.93×
38Maine~20K0.93×
39Michigan~100K0.92×
40Arizona~100K0.92×
41Oregon~60K0.92×
42New Mexico~20K0.92×
43Nebraska~20K0.92×
44Indiana~90K0.91×
45Nevada~50K0.91×
46Iowa~40K0.89×
47Colorado~70K0.88×
48Utah~40K0.88×
49Illinois~200K0.86×
50Ohio~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Business opportunity, United States
0.86×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business opportunity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business opportunity audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career26.24×
02Forex Online TradingBusiness & Career25.04×
03FreelancerBusiness & Career9.18×
04LinkedInInternet & Social Media8.84×
05Retail bankingBusiness & Career8.34×
06Google DriveTechnology & Electronics8.23×
07Sustainable energyHome & Garden7.98×
08Investment managementBusiness & Career6.81×
09Self-employmentBusiness & Career6.69×
10Motivational speakingBusiness & Career6.18×
11InnovationBusiness & Career6.17×
12Renewable energyBusiness & Career6.00×
13Online bankingBusiness & Career5.70×
14FedExBusiness & Career5.55×
15Mortgage loansBusiness & Career4.88×
16Master of Business AdministrationBusiness & Career4.71×
17First class travelTravel & Leisure4.38×
18Property finderHome & Garden3.87×
19AirbnbTravel & Leisure3.18×
20PinterestInternet & Social Media2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business opportunity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business opportunity audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.52×
SustainabilityBALANCE2.37×
Convenience OrientationPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business opportunity audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
CreativityOPEN0.86×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business opportunity have in United States?

Business opportunity has an estimated audience of 5,343,472 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Business opportunity fans?

48.1% of Business opportunity fans are female, 51.9% are male, with an average age of 41.7 years.

03

Which brands do Business opportunity fans like most?

Business opportunity fans show strongest brand affinity for Google Drive (8.23×), Forex Online Trading (25.04×), and Sustainable energy (7.98×) over the country average.

04

Where do Business opportunity fans live in United States?

Business opportunity fans in United States are most concentrated in Florida (reach ~600K), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Business opportunity fans also like?

Beyond Business opportunity itself, the audience over-indexes on Forex Online Trading (25.04×), Sustainable energy (7.98×), Mortgage loans (4.88×), and Innovation (6.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business opportunity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business opportunity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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