Business opportunity Audience in United States

Business opportunity has an estimated audience of 5,343,472 people in United States. 48.1% are female, 51.9% are male, average age 41.7. Top regions: California, Florida, Texas. Top brand affinities: Indeed.com, Google News, Google Maps, Capital One, Enterprise Rent-A-Car.

The average Business opportunity fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Indeed.com, Google News, Google Maps, with strongest over-indexing on Indeed.com (17.64× the country average). Demographically, the Business opportunity audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business opportunity fans

Demographic split for Business opportunity audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.7
Estimated audience size5,343,472

Audience persona

The typical Business opportunity fan in United States is balanced, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Business opportunity in United States
RegionReachAffinity
California636,3271.08×
Florida597,4081.65×
Texas524,0451.14×
New York397,6311.33×
Georgia228,6151.39×
Pennsylvania175,8900.98×
New Jersey170,0981.25×
North Carolina169,6871.06×
Illinois166,5840.94×
Ohio147,3090.89×
Michigan137,6480.99×
Virginia131,0001.01×
Minnesota125,5261.64×
Tennessee110,9691.04×
Washington110,4631.03×
Arizona109,4461×
Massachusetts105,2461×
Maryland104,9291.14×
Missouri86,9501.01×
Alabama86,8311.16×
Indiana85,8770.88×
South Carolina84,1331.05×
Louisiana77,3561.12×
Kentucky76,5781.14×
Colorado73,9500.88×
Wisconsin67,1150.83×
Arkansas61,3791.39×
Oklahoma55,5790.94×
Oregon53,3910.87×
Nevada46,4760.9×
Connecticut45,9500.86×
Mississippi44,7811.02×
Utah34,8290.73×
Kansas33,1710.79×
Iowa30,5640.69×
Idaho22,4340.84×
Hawaii22,3620.97×
Nebraska21,3050.8×
New Mexico20,3460.76×
West Virginia19,0120.76×
Montana15,6211.05×
Washington, District of Columbia15,2150.95×
New Hampshire13,0550.62×
Alaska12,6491.11×
Rhode Island12,6060.74×
Delaware12,0410.82×
Maine10,9180.57×
South Dakota10,8830.88×
North Dakota10,5970.97×
Wyoming10,2531.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business opportunity audience
BrandAffinityCategory
Indeed.com17.64×Business & Career
Google News18.84×News
Google Maps12.04×Internet & Social Media
Capital One11×Business & Career
Enterprise Rent-A-Car13.38×Cars & Mobility
CarGurus12.01×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
DeviantArt13.03×Internet & Social Media
Google Drive7.2×Technology & Electronics
Khan Academy12.79×Business & Career
Apple Store11.76×Shopping
ICloud13.62×Technology & Electronics
Circle K10.23×Shopping
Microblogging12.67×Technology & Electronics
Day trading16.89×Business & Career
Singer-songwriter5.51×Music & Radio
AccuWeather8.71×Home & Garden
HubSpot19.82×Internet & Social Media
Jeff Bezos14.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business opportunity audience
TraitClusterScore
Risk AppetiteTHRILL3.85
Luxury OrientationPREMIUM2.99
LGBTQ+ IdentityOPEN2.12
TravellingTHRILL1.91
Design AffinityPREMIUM1.75
MindfulnessBALANCE1.73

Worldwide distribution

Worldwide audience distribution share by country for Business opportunity
CountryShare
India17.1%
United States16.7%
Brazil4.7%

See Business opportunity audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business opportunity have in United States?

Business opportunity has an estimated audience of 5,343,472 people in United States, concentrated in California and Florida.

What is the gender split and age of Business opportunity fans?

48.1% of Business opportunity fans are female, 51.9% are male, with an average age of 41.7 years.

Which brands do Business opportunity fans like most?

Business opportunity fans show strongest brand affinity for Indeed.com (17.64×), Google News (18.84×), and Google Maps (12.04×) over the country average.

Where do Business opportunity fans live in United States?

Business opportunity fans in United States are most concentrated in California (reach 636,327), Florida (reach 597,408), and Texas (reach 524,045). These three regions account for the largest share of the active audience.

What other brands do Business opportunity fans also like?

Beyond Business opportunity itself, the audience over-indexes on Google News (18.84×), Google Maps (12.04×), Capital One (11×), and Enterprise Rent-A-Car (13.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business opportunity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.