Retail banking Audience in United States

Retail banking logo

Retail banking has an estimated audience of 10,506,977 people in United States. 48.9% are female, 51.1% are male, average age 43.9. Top regions: New York, California, Texas. Top brand affinities: Bank of Montreal, Chase (bank), Investment strategy, Financial accounting, Asset management.

The average Retail banking fan in United States is 43.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Bank of Montreal, Chase (bank), Investment strategy, with strongest over-indexing on Bank of Montreal (145.34× the country average). Demographically, the Retail banking audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Retail banking fans

Demographic split for Retail banking audience in United States
MetricValue
Female48.9%
Male51.1%
Average age43.9
Estimated audience size10,506,977

Audience persona

The typical Retail banking fan in United States is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Bank of Montreal.

Top regions in United States

Top regions ranked by reach for Retail banking in United States
RegionReachAffinity
New York1,230,6122.1×
California974,6520.84×
Texas879,9230.97×
Florida509,7360.72×
Illinois442,7641.26×
New Jersey379,0321.42×
Virginia359,8911.41×
North Carolina332,8321.05×
Pennsylvania329,0120.93×
Georgia294,1180.91×
Massachusetts279,6961.35×
Ohio259,1580.8×
Michigan191,9920.7×
Tennessee168,1920.8×
Indiana162,7010.85×
Maryland155,8070.86×
Arizona143,6790.67×
Washington133,9400.64×
Missouri129,2080.76×
South Carolina120,2310.76×
Colorado118,1550.71×
Minnesota111,9720.74×
Oklahoma107,4900.92×
Alabama105,9280.72×
Connecticut99,3080.94×
Iowa98,8281.14×
Kentucky98,4910.75×
Wisconsin92,5010.59×
Louisiana91,0380.67×
Arkansas87,1721.01×
Mississippi81,0590.94×
Kansas78,0760.94×
Utah69,1280.73×
Oregon66,7620.55×
Washington, District of Columbia43,4861.38×
West Virginia42,2640.86×
Alaska42,1761.88×
Nebraska39,7840.76×
Nevada39,4480.39×
Idaho39,0290.74×
New Hampshire37,7260.91×
Hawaii37,2830.83×
Montana36,7671.26×
New Mexico36,7490.7×
Rhode Island36,4291.09×
South Dakota36,2901.49×
North Dakota35,3351.64×
Wyoming34,1892.2×
Maine33,6060.89×
Vermont33,0741.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retail banking audience
BrandAffinityCategory
Bank of Montreal145.34×Business & Career
Chase (bank)9.64×Business & Career
Investment strategy13.02×Business & Career
Financial accounting12.77×Business & Career
Asset management13.59×Business & Career
Union-Bank64.65×Business & Career
Merrill Lynch21.13×Business & Career
Gmail4.66×Internet & Social Media
Google Docs4.31×Internet & Social Media
Charles Schwab Corporation6.68×Business & Career
Planned maintenance7.04×Business & Career
Kristi Noem6.09×Politics & Society
Bremer Bank43.52×Business & Career
Menards4.8×Home & Garden
Los Angeles County, California6.71×Travel & Leisure
Financial technology10.16×Business & Career
Toronto-Dominion Bank7.16×Business & Career
Mobile phones2.72×Technology & Electronics
Bank of America3.62×Business & Career
Electronic funds transfer7.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retail banking audience
TraitClusterScore
Career OrientationPOWER2.24
LGBTQ+ IdentityOPEN1.77
Family OrientationCONSERVATISM1.64
Need for SecurityCONSERVATISM1.58
Convenience OrientationPREMIUM1.58
Community OrientationOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Retail banking
CountryShare
United States11.5%
India6.9%
Brazil4.3%

See Retail banking audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Retail banking have in United States?

Retail banking has an estimated audience of 10,506,977 people in United States, concentrated in New York and California.

What is the gender split and age of Retail banking fans?

48.9% of Retail banking fans are female, 51.1% are male, with an average age of 43.9 years.

Which brands do Retail banking fans like most?

Retail banking fans show strongest brand affinity for Bank of Montreal (145.34×), Chase (bank) (9.64×), and Investment strategy (13.02×) over the country average.

Where do Retail banking fans live in United States?

Retail banking fans in United States are most concentrated in New York (reach 1,230,612), California (reach 974,652), and Texas (reach 879,923). These three regions account for the largest share of the active audience.

What other brands do Retail banking fans also like?

Beyond Retail banking itself, the audience over-indexes on Chase (bank) (9.64×), Investment strategy (13.02×), Financial accounting (12.77×), and Asset management (13.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retail banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.