Financial technology Audience in United States
Financial technology has an estimated audience of 8,294,137 people in United States. 47.8% are female, 52.2% are male, average age 42.7. Top regions: California, New York, Florida.
The average Financial technology fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Financial technology fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 42.7 |
| Estimated audience size | 8,294,137 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 987,852 | 1.08× |
| New York | 686,839 | 1.48× |
| Florida | 653,367 | 1.16× |
| Texas | 624,242 | 0.88× |
| New Jersey | 422,838 | 2.0× |
| Georgia | 406,597 | 1.59× |
| Illinois | 326,313 | 1.18× |
| Colorado | 291,385 | 2.23× |
| Michigan | 284,002 | 1.31× |
| North Carolina | 242,001 | 0.97× |
| Ohio | 233,641 | 0.91× |
| Virginia | 215,243 | 1.07× |
| Pennsylvania | 205,474 | 0.74× |
| Massachusetts | 174,432 | 1.07× |
| Maryland | 127,158 | 0.89× |
| Arizona | 121,951 | 0.72× |
| Tennessee | 115,303 | 0.69× |
| Connecticut | 104,205 | 1.25× |
| Washington | 100,903 | 0.61× |
| Missouri | 84,875 | 0.63× |
| Indiana | 79,671 | 0.53× |
| South Carolina | 79,044 | 0.63× |
| Minnesota | 73,977 | 0.62× |
| Wisconsin | 73,057 | 0.59× |
| Louisiana | 71,203 | 0.67× |
| Washington, District of Columbia | 70,981 | 2.85× |
| Oregon | 70,378 | 0.74× |
| Alabama | 54,752 | 0.47× |
| Utah | 51,904 | 0.7× |
| Mississippi | 48,745 | 0.71× |
| Nevada | 48,292 | 0.6× |
| Oklahoma | 45,375 | 0.49× |
| Kentucky | 44,656 | 0.43× |
| Kansas | 42,479 | 0.65× |
| Arkansas | 37,118 | 0.54× |
| Iowa | 35,287 | 0.52× |
| West Virginia | 34,493 | 0.89× |
| Idaho | 31,852 | 0.77× |
| Hawaii | 30,427 | 0.85× |
| Nebraska | 30,149 | 0.72× |
| Montana | 30,006 | 1.3× |
| Rhode Island | 29,730 | 1.13× |
| Alaska | 28,684 | 1.62× |
| New Hampshire | 28,420 | 0.87× |
| New Mexico | 27,685 | 0.67× |
| North Dakota | 26,434 | 1.55× |
| Maine | 25,141 | 0.85× |
| Vermont | 24,743 | 1.7× |
| South Dakota | 24,681 | 1.29× |
| Delaware | 24,576 | 1.07× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| Brazil | 10.2% |
| India | 7.7% |
See Financial technology audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Financial technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.