Rascasse Audience Intelligence

Financial technology Audience in United States

A data profile of the people who buy, follow and care about Financial technology in United States — modelled from more than twelve digital signal sources. Financial technology has an estimated audience of 8,294,137 people in United States.

#148among Field of study in United States#2663among Topic in United States#417in Business & Career

The average Financial technology fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial technology profile in United States.

Audience size
8.3M
in United States
Gender
47.8%♀
52.2% male
Age
42.7
average years
Country rank
#4278
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial technology fans

47.8% are female, 52.2% are male, average age 42.7.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Financial technology audience in United States
MetricValue
Female47.8%
Male52.2%
Average age42.7
Estimated audience size8,294,137
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Financial technology audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4920%
50+31%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Financial technology audience comes from United States.

Worldwide audience distribution share by country for Financial technology
CountryShare
United States14.4%
Brazil10.2%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial technology fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~400K1.68×
02Georgia~400K1.45×
03Washington, District of Columbia~30K1.28×
04New York~600K1.25×
05Michigan~200K1.14×
06Florida~600K1.10×
07Rhode Island~30K1.07×
08Alaska~20K1.06×
09North Dakota~20K1.06×
10Connecticut~90K1.05×
11South Dakota~20K1.05×
12Vermont~20K1.05×
13Massachusetts~200K1.04×
14Delaware~20K1.03×
15California~900K1.02×
16Montana~20K1.02×
17West Virginia~40K1.01×
18Hawaii~40K1.00×
19New Hampshire~30K1.00×
20Maine~30K1.00×
21Idaho~40K0.98×
22Nebraska~40K0.98×
23Virginia~200K0.97×
24Mississippi~70K0.97×
25New Mexico~40K0.97×
26Ohio~200K0.96×
27North Carolina~200K0.96×
28Maryland~100K0.96×
29Arkansas~70K0.96×
30Kansas~60K0.96×
31Utah~70K0.95×
32Iowa~60K0.95×
33Tennessee~200K0.94×
34Louisiana~100K0.94×
35Oklahoma~90K0.94×
36Nevada~80K0.94×
37Illinois~300K0.93×
38Missouri~100K0.93×
39Colorado~100K0.93×
40Kentucky~100K0.93×
41Oregon~90K0.93×
42South Carolina~100K0.92×
43Alabama~100K0.92×
44Arizona~200K0.91×
45Wisconsin~100K0.91×
46Texas~600K0.90×
47Washington~100K0.90×
48Indiana~100K0.90×
49Minnesota~100K0.90×
50Pennsylvania~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Financial technology, United States
0.87×1.00×1.68×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Financial technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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