Union-Bank Audience in United States

Demographics of Union-Bank fans

Audience persona

The typical Union-Bank fan in United States is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Union-Bank audiences in other countries

• Union-Bank — Germany
• Union-Bank — United Kingdom
• Union-Bank — France
• Union-Bank — Italy
• Union-Bank — Spain
• Union-Bank — Brazil
• Union-Bank — Japan
• Union-Bank — South Korea
• Union-Bank — India

More Bank audiences in United States

• Bank of America (61,039,441)
• Capital One (60,963,810)
• Chase (bank) (42,445,978)
• Chase (41,959,297)
• Citibank (16,468,757)

Frequently asked questions

How many fans does Union-Bank have in United States?

Union-Bank has an estimated audience of 383,148 people in United States, concentrated in California and Nebraska.

What is the gender split and age of Union-Bank fans?

48.0% of Union-Bank fans are female, 52.0% are male, with an average age of 42.7 years.

Which brands do Union-Bank fans like most?

Union-Bank fans show strongest brand affinity for Capital One (26.87×), Retail banking (59.06×), and Google Maps (13.23×) over the country average.

Where do Union-Bank fans live in United States?

Union-Bank fans in United States are most concentrated in California (reach 60,601), Nebraska (reach 15,378), and Vermont (reach 15,150). These three regions account for the largest share of the active audience.

What other brands do Union-Bank fans also like?

Beyond Union-Bank itself, the audience over-indexes on Retail banking (59.06×), Google Maps (13.23×), Indeed.com (12.55×), and CarGurus (13.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Union-Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.