Union-Bank Audience in United States

Union-Bank logo

Union-Bank has an estimated audience of 383,148 people in United States. 48.0% are female, 52.0% are male, average age 42.7. Top regions: California, Nebraska, Vermont. Top brand affinities: Historic site, Governor of Michigan, Overboard (film), Goop, Grinch.

The average Union-Bank fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Nebraska, Vermont. Top brand affinities include Historic site, Governor of Michigan, Overboard (film), with strongest over-indexing on Historic site (12.75× the country average). Demographically, the Union-Bank audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Union-Bank fans

Demographic split for Union-Bank audience in United States
MetricValue
Female48.0%
Male52.0%
Average age42.7
Estimated audience size383,148

Audience persona

The typical Union-Bank fan in United States is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Union-Bank in United States
RegionReachAffinity
California60,6011.44×
Nebraska15,3788×
Vermont15,15022.52×
Ohio12,1131.03×
Arkansas10,9823.48×
Virginia7,9600.85×
Texas5,9620.18×
Tennessee5,9050.77×
Michigan4,8570.48×
New York4,8040.22×
Florida4,3170.17×
West Virginia3,3871.9×
New Hampshire3,0632.03×
Illinois2,7560.22×
Washington2,7000.35×
North Carolina2,3770.21×
New Jersey2,1150.22×
Pennsylvania1,9060.15×
Georgia1,9050.16×
Massachusetts1,7950.24×
Arizona1,6570.21×
Missouri1,4820.24×
Connecticut1,4750.38×
Nevada1,3370.36×
Oregon1,3080.3×
Minnesota1,1440.21×
Indiana1,1320.16×
Kansas1,1040.37×
Maryland1,0560.16×
Colorado1,0470.17×
Oklahoma9210.22×
Iowa7810.25×
South Carolina7490.13×
Kentucky7050.15×
Louisiana7000.14×
Wisconsin6610.11×
Alabama6020.11×
North Dakota5270.67×
Washington, District of Columbia4250.37×
Utah4200.12×
Hawaii3530.21×
Mississippi3270.1×
New Mexico2530.13×
Maine2390.17×
Idaho2310.12×
Alaska1550.19×
Rhode Island1430.12×
South Dakota1330.15×
Montana1170.11×
Delaware1070.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Union-Bank audience
BrandAffinityCategory
Historic site12.75×Arts & Culture
Governor of Michigan12.87×Politics & Society
Overboard (film)12.44×Movies & TV
Goop7.08×Internet & Social Media
Grinch4.7×Movies & TV
Elsword18.65×Games
Fairy godmother8.49×Literature
Wok7.07×Food & Beverages
El Paso County, Colorado13.62×Travel & Leisure
Hipster10.12×Politics & Society
Vocal harmony4.74×Music & Radio
Hibachi8.13×Food & Beverages
Google Home6.41×Technology & Electronics
Cherish (group)9.48×Music & Radio
TV Fanatic8.92×Movies & TV
Grace Slick7.2×Music & Radio
headspace7.46×Health
No Escape (1994 film)9.03×Movies & TV
Israel1.6×Travel & Leisure
Kendra Scott2.05×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Union-Bank audience
TraitClusterScore
Career OrientationPOWER1.77
Family OrientationCONSERVATISM1.6
LGBTQ+ IdentityOPEN1.41
Need for SecurityCONSERVATISM1.4
Convenience OrientationPREMIUM1.38
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Union-Bank
CountryShare
India89.7%
United States5.7%
United Arab Emirates0.9%

See Union-Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Union-Bank have in United States?

Union-Bank has an estimated audience of 383,148 people in United States, concentrated in California and Nebraska.

What is the gender split and age of Union-Bank fans?

48.0% of Union-Bank fans are female, 52.0% are male, with an average age of 42.7 years.

Which brands do Union-Bank fans like most?

Union-Bank fans show strongest brand affinity for Historic site (12.75×), Governor of Michigan (12.87×), and Overboard (film) (12.44×) over the country average.

Where do Union-Bank fans live in United States?

Union-Bank fans in United States are most concentrated in California (reach 60,601), Nebraska (reach 15,378), and Vermont (reach 15,150). These three regions account for the largest share of the active audience.

What other brands do Union-Bank fans also like?

Beyond Union-Bank itself, the audience over-indexes on Governor of Michigan (12.87×), Overboard (film) (12.44×), Goop (7.08×), and Grinch (4.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Union-Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.