Rascasse Audience Intelligence

Union-Bank Target Market in United States

A data profile of the people who buy, follow and care about Union-Bank in United States — modelled from more than twelve digital signal sources. Union-Bank has an estimated audience of 421,688 people in United States.

#48among Bank in United States#4183among Brand in United States#2490in Business & Career

The average Union-Bank fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Vermont, Nebraska.

Top brand affinities include Retail banking, Online banking, Citibank, with strongest over-indexing on Retail banking (64.65× the country average).

Demographically, the Union-Bank audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Union-Bank fan in United States is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Union-Bank profile in United States.

Audience size
422K
in United States
Gender
47.4%♀
52.6% male
Age
36.0
average years
Country rank
#40408
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Union-Bank

47.4% are female, 52.6% are male, average age 36.0.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Union-Bank audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.0
Estimated audience size421,688
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Union-Bank audience in United States
Age bracketShare%
16-1936%
20-2914%
30-3915%
40-4917%
50+19%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Union-Bank audience comes from United States.

Worldwide audience distribution share by country for Union-Bank
CountryShare
India90.5%
United States4.9%
United Arab Emirates0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Union-Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Union-Bank customers by region in United States
#RegionReachAffinity×
01Vermont~20K24.19×
02Nebraska~10K6.91×
03Arkansas~10K3.51×
04New Hampshire~4K2.17×
05West Virginia~3K1.36×
06California~50K0.98×
07North Dakota<1K0.92×
08Ohio~10K0.87×
09Montana<1K0.82×
10Alaska<1K0.82×
11Delaware<1K0.77×
12South Dakota<1K0.77×
13Rhode Island~1K0.75×
14Tennessee~6K0.74×
15Idaho~2K0.72×
16New Mexico~2K0.72×
17Hawaii~1K0.68×
18Mississippi~2K0.67×
19Maine~1K0.66×
20Washington, District of Columbia<1K0.61×
21Virginia~6K0.59×
22Utah~2K0.58×
23Michigan~6K0.55×
24Kansas~2K0.54×
25Louisiana~3K0.52×
26Iowa~2K0.52×
27Alabama~3K0.51×
28Kentucky~3K0.51×
29Oklahoma~2K0.50×
30Connecticut~2K0.50×
31Nevada~2K0.48×
32South Carolina~3K0.47×
33Wisconsin~3K0.46×
34Oregon~2K0.44×
35Missouri~3K0.41×
36Indiana~3K0.40×
37Minnesota~2K0.40×
38Colorado~3K0.39×
39Maryland~3K0.38×
40Washington~3K0.37×
41Arizona~3K0.36×
42Massachusetts~3K0.36×
43New Jersey~4K0.33×
44Georgia~4K0.31×
45North Carolina~4K0.31×
46Pennsylvania~4K0.29×
47Illinois~4K0.29×
48New York~6K0.25×
49Florida~7K0.24×
50Texas~8K0.22×
Fig. 06

Affinity by region

Affinity by region — Union-Bank, United States
0.22×1.00×24.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Union-Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Union-Bank audience
#·InterestCategoryAffinity×
01Retail bankingBusiness & Career64.65×
02Online bankingBusiness & Career12.97×
03Mobile bankingBusiness & Career7.63×
04CitibankBusiness & Career6.45×
05Bank accountBusiness & Career3.75×
06Property finderHome & Garden3.61×
07Savings accountBusiness & Career3.61×
08Capital OneBusiness & Career3.27×
09Social media marketingBusiness & Career3.23×
10Credit unionBusiness & Career3.20×
11BankingBusiness & Career2.81×
12Credit (finance)Business & Career2.29×
13Mortgage loansBusiness & Career2.23×
14Real propertyHome & Garden2.20×
15Financial servicesBusiness & Career1.83×
16WalgreensShopping1.76×
17Credit cardsBusiness & Career1.67×
18T-MobileTechnology & Electronics1.61×
19Google DriveTechnology & Electronics1.60×
20VacationsTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Union-Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Union-Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.22×
Need for SecurityCONSERVATISM1.69×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Union-Bank audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Design AffinityPREMIUM0.84×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Union-Bank's target market in United States?

Union-Bank's target market in United States covers an estimated 421,688 people, concentrated in California and Vermont.

02

What is the gender split and age of Union-Bank customers?

47.4% of the Union-Bank audience are female, 52.6% are male, with an average age of 36.0 years.

03

Which brands do Union-Bank fans like most?

Union-Bank fans show strongest brand affinity for Retail banking (64.65×), Online banking (12.97×), and Citibank (6.45×) over the country average.

04

Where do Union-Bank fans live in United States?

Union-Bank fans in United States are most concentrated in California (reach ~50K), Vermont (reach ~20K), and Nebraska (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Union-Bank fans also like?

Beyond Union-Bank itself, the audience over-indexes on Online banking (12.97×), Citibank (6.45×), Capital One (3.27×), and Banking (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Union-Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Union-Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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