Rascasse Audience Intelligence

Mobile banking Audience in United States

A data profile of the people who buy, follow and care about Mobile banking in United States — modelled from more than twelve digital signal sources. Mobile banking has an estimated audience of 6,066,206 people in United States.

#3334among Topic in United States#524in Business & Career

The average Mobile banking fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile payment, Digital wallet, Google Pay, with strongest over-indexing on Mobile payment (40.39× the country average).

Demographically, the Mobile banking audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile banking fan in United States is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Mobile payment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile banking profile in United States.

Audience size
6.1M
in United States
Gender
47.0%♀
53.0% male
Age
41.9
average years
Country rank
#5665
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile banking fans

47.0% are female, 53.0% are male, average age 41.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Mobile banking audience in United States
MetricValue
Female47.0%
Male53.0%
Average age41.9
Estimated audience size6,066,206
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Mobile banking audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4921%
50+26%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Mobile banking audience comes from United States.

Worldwide audience distribution share by country for Mobile banking
CountryShare
United States13.4%
Brazil6.4%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile banking audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile banking fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K2.15×
02Louisiana~100K1.51×
03Missouri~100K1.50×
04Kentucky~100K1.39×
05Georgia~300K1.36×
06Alabama~100K1.32×
07Arkansas~70K1.31×
08West Virginia~30K1.19×
09Oklahoma~80K1.18×
10Indiana~100K1.17×
11South Carolina~100K1.16×
12Pennsylvania~200K1.15×
13Tennessee~100K1.13×
14Ohio~200K1.09×
15Iowa~50K1.09×
16Michigan~200K1.04×
17Florida~400K1.03×
18North Carolina~200K1.02×
19North Dakota~10K1.02×
20Kansas~50K0.98×
21New York~300K0.97×
22South Dakota~10K0.97×
23Arizona~100K0.96×
24Delaware~20K0.96×
25Alaska~10K0.96×
26Vermont~10K0.96×
27Wisconsin~90K0.95×
28Nebraska~30K0.95×
29Texas~500K0.94×
30Illinois~200K0.93×
31Maryland~100K0.93×
32New Mexico~30K0.93×
33New Hampshire~20K0.93×
34Rhode Island~20K0.93×
35Washington, District of Columbia~20K0.93×
36Montana~20K0.93×
37Minnesota~80K0.92×
38Hawaii~20K0.92×
39Virginia~100K0.91×
40Maine~20K0.90×
41Washington~100K0.86×
42Nevada~50K0.86×
43Oregon~60K0.85×
44Idaho~30K0.85×
45California~600K0.83×
46Connecticut~50K0.82×
47Colorado~80K0.79×
48Utah~40K0.78×
49Massachusetts~90K0.75×
50New Jersey~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Mobile banking, United States
0.72×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile banking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile banking audience
#·InterestCategoryAffinity×
01Google PayBusiness & Career51.12×
02Digital walletInternet & Social Media45.33×
03RevolutBusiness & Career41.16×
04Mobile paymentBusiness & Career40.39×
05PentaBusiness & Career31.18×
06Financial transactionBusiness & Career17.17×
07Payment systemShopping11.91×
08Financial institutionBusiness & Career11.24×
09Toronto-Dominion BankBusiness & Career11.19×
10DocuSignTechnology & Electronics10.15×
11Compass Business & Career9.87×
12CoinbaseBusiness & Career9.31×
13Online bankingBusiness & Career9.11×
14Line of creditBusiness & Career7.25×
15Bank accountBusiness & Career6.89×
16Deposit accountBusiness & Career6.66×
17Financial planMovies & TV6.39×
18Investment strategyBusiness & Career6.21×
19Savings accountBusiness & Career5.81×
20BankingBusiness & Career3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile banking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile banking audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
Price SensitivityPREMIUM1.36×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile banking audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
TraditionCONSERVATISM0.79×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile banking have in United States?

Mobile banking has an estimated audience of 6,066,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile banking fans?

47.0% of Mobile banking fans are female, 53.0% are male, with an average age of 41.9 years.

03

Which brands do Mobile banking fans like most?

Mobile banking fans show strongest brand affinity for Mobile payment (40.39×), Digital wallet (45.33×), and Google Pay (51.12×) over the country average.

04

Where do Mobile banking fans live in United States?

Mobile banking fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile banking fans also like?

Beyond Mobile banking itself, the audience over-indexes on Digital wallet (45.33×), Google Pay (51.12×), Revolut (41.16×), and Toronto-Dominion Bank (11.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mobile banking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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