Mobile banking Audience in United States

Mobile banking logo

Mobile banking has an estimated audience of 6,066,206 people in United States. 47.0% are female, 53.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Mobile payment, Digital wallet, Google Pay, Revolut, Toronto-Dominion Bank.

The average Mobile banking fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile payment, Digital wallet, Google Pay, with strongest over-indexing on Mobile payment (40.39× the country average). Demographically, the Mobile banking audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mobile banking fans

Demographic split for Mobile banking audience in United States
MetricValue
Female47.0%
Male53.0%
Average age41.9
Estimated audience size6,066,206

Audience persona

The typical Mobile banking fan in United States is balanced, around 41.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mobile payment.

Top regions in United States

Top regions ranked by reach for Mobile banking in United States
RegionReachAffinity
California593,3510.89×
Texas520,1001×
Florida423,6691.03×
New York391,9901.16×
Georgia267,3121.43×
Pennsylvania261,0371.28×
Illinois209,3301.04×
Ohio202,3441.08×
North Carolina193,0101.06×
Michigan173,5871.09×
Missouri161,8171.65×
Tennessee140,1721.15×
Arizona133,9311.08×
Louisiana125,8541.61×
Indiana125,3141.13×
Virginia122,0750.83×
Alabama119,9391.42×
Mississippi115,4292.31×
Kentucky114,5451.51×
Washington109,8770.9×
South Carolina100,9141.11×
New Jersey95,3190.62×
Maryland92,8510.89×
Wisconsin90,1620.99×
Minnesota88,4531.02×
Massachusetts85,9830.72×
Oklahoma81,9851.22×
Colorado71,5250.75×
Iowa64,6521.29×
Arkansas59,8801.2×
Oregon58,2330.84×
Kansas47,5420.99×
Nevada40,6220.69×
Connecticut38,1040.63×
West Virginia36,8651.31×
Nebraska28,6210.94×
Utah28,3960.52×
New Mexico25,6810.84×
Hawaii19,0210.73×
New Hampshire17,7670.74×
Washington, District of Columbia17,5340.96×
Rhode Island16,0490.83×
North Dakota13,9561.12×
Maine13,8270.64×
Delaware11,3990.68×
South Dakota11,3480.81×
Idaho10,9190.36×
Montana10,2870.61×
Alaska9,7180.75×
Vermont8,7090.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile banking audience
BrandAffinityCategory
Mobile payment40.39×Business & Career
Digital wallet45.33×Internet & Social Media
Google Pay51.12×Business & Career
Revolut41.16×Business & Career
Toronto-Dominion Bank11.19×Business & Career
Payment system11.91×Shopping
Financial transaction17.17×Business & Career
Online banking9.11×Business & Career
Compass 9.87×Business & Career
Financial institution11.24×Business & Career
DocuSign10.15×Technology & Electronics
Deposit account6.66×Business & Career
Banking3.1×Business & Career
Bank account6.89×Business & Career
Coinbase9.31×Business & Career
Penta31.18×Business & Career
Financial plan6.39×Movies & TV
Line of credit7.25×Business & Career
Investment strategy6.21×Business & Career
Savings account5.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile banking audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.17
Family OrientationCONSERVATISM2.08
Urban LifestyleOPEN1.38
Quality AwarenessPREMIUM1.31
Career OrientationPOWER1.3
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Mobile banking
CountryShare
United States13.4%
Brazil6.4%
India6.3%

See Mobile banking audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mobile banking have in United States?

Mobile banking has an estimated audience of 6,066,206 people in United States, concentrated in California and Texas.

What is the gender split and age of Mobile banking fans?

47.0% of Mobile banking fans are female, 53.0% are male, with an average age of 41.9 years.

Which brands do Mobile banking fans like most?

Mobile banking fans show strongest brand affinity for Mobile payment (40.39×), Digital wallet (45.33×), and Google Pay (51.12×) over the country average.

Where do Mobile banking fans live in United States?

Mobile banking fans in United States are most concentrated in California (reach 593,351), Texas (reach 520,100), and Florida (reach 423,669). These three regions account for the largest share of the active audience.

What other brands do Mobile banking fans also like?

Beyond Mobile banking itself, the audience over-indexes on Digital wallet (45.33×), Google Pay (51.12×), Revolut (41.16×), and Toronto-Dominion Bank (11.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.