Rascasse Audience Intelligence

Financial transaction Audience in United States

A data profile of the people who buy, follow and care about Financial transaction in United States — modelled from more than twelve digital signal sources. Financial transaction has an estimated audience of 4,525,923 people in United States.

#4019among Topic in United States#656in Business & Career

The average Financial transaction fan in United States is 40.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mobile banking, Mobile payment, Real property, with strongest over-indexing on Mobile banking (17.17× the country average).

Demographically, the Financial transaction audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial transaction fan in United States is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Mobile banking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial transaction profile in United States.

Audience size
4.5M
in United States
Gender
45.8%♀
54.2% male
Age
40.5
average years
Country rank
#7270
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial transaction fans

45.8% are female, 54.2% are male, average age 40.5.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Financial transaction audience in United States
MetricValue
Female45.8%
Male54.2%
Average age40.5
Estimated audience size4,525,923
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Financial transaction audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Financial transaction audience comes from United States.

Worldwide audience distribution share by country for Financial transaction
CountryShare
United States14.8%
India9.2%
Indonesia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial transaction audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial transaction fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.48×
02West Virginia~30K1.43×
03Alabama~80K1.34×
04Louisiana~70K1.27×
05Kentucky~70K1.24×
06Oklahoma~60K1.20×
07South Carolina~80K1.19×
08Indiana~100K1.16×
09South Dakota~10K1.15×
10Arkansas~40K1.14×
11New Mexico~30K1.14×
12North Dakota~10K1.14×
13Michigan~100K1.13×
14Tennessee~100K1.13×
15Vermont~9K1.12×
16Montana~10K1.08×
17Missouri~80K1.06×
18Pennsylvania~200K1.04×
19Kansas~40K1.04×
20Delaware~10K1.04×
21Florida~300K1.03×
22Maine~20K1.02×
23Rhode Island~10K1.02×
24North Carolina~100K1.00×
25Iowa~40K0.99×
26Idaho~20K0.99×
27New Hampshire~20K0.99×
28Georgia~100K0.98×
29Ohio~100K0.98×
30Nebraska~20K0.98×
31Hawaii~20K0.97×
32Alaska~9K0.97×
33Texas~400K0.96×
34Arizona~90K0.95×
35Virginia~100K0.93×
36Connecticut~40K0.93×
37Maryland~70K0.92×
38Wisconsin~60K0.91×
39Nevada~40K0.91×
40Washington, District of Columbia~10K0.86×
41Illinois~100K0.82×
42Oregon~40K0.81×
43Colorado~60K0.78×
44Utah~30K0.78×
45New Jersey~90K0.77×
46Washington~70K0.77×
47Minnesota~50K0.77×
48New York~200K0.74×
49California~400K0.72×
50Massachusetts~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Financial transaction, United States
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial transaction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial transaction audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career17.17×
02Savings bankBusiness & Career11.05×
03Mobile paymentBusiness & Career9.98×
04Contactless paymentBusiness & Career7.05×
05Online learning communityBusiness & Career5.59×
06Warren BuffettBusiness & Career4.71×
07Family carCars & Mobility3.89×
08High-net-worth individualBusiness & Career3.10×
09Debit cardBusiness & Career3.08×
10Distance educationBusiness & Career2.96×
11Automobile repair shopCars & Mobility2.85×
12Real propertyHome & Garden2.56×
13Discount TireShopping2.10×
14Credit (finance)Business & Career1.95×
15Financial servicesBusiness & Career1.92×
16Ace HardwareHome & Garden1.77×
17United Parcel ServiceBusiness & Career1.75×
18ActivismPolitics & Society1.64×
19Used carCars & Mobility1.52×
20WalgreensShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial transaction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial transaction audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
Family OrientationCONSERVATISM1.83×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial transaction audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
CreativityOPEN0.74×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial transaction have in United States?

Financial transaction has an estimated audience of 4,525,923 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Financial transaction fans?

45.8% of Financial transaction fans are female, 54.2% are male, with an average age of 40.5 years.

03

Which brands do Financial transaction fans like most?

Financial transaction fans show strongest brand affinity for Mobile banking (17.17×), Mobile payment (9.98×), and Real property (2.56×) over the country average.

04

Where do Financial transaction fans live in United States?

Financial transaction fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Financial transaction fans also like?

Beyond Financial transaction itself, the audience over-indexes on Mobile payment (9.98×), Real property (2.56×), Contactless payment (7.05×), and Savings bank (11.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Financial transaction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial transaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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