Financial transaction Audience in United States

Financial transaction logo

Financial transaction has an estimated audience of 4,525,923 people in United States. 45.8% are female, 54.2% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, CAC 40, Mathcore, Google Home, CAC 40.

The average Financial transaction fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, CAC 40, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Financial transaction audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Financial transaction fans

Demographic split for Financial transaction audience in United States
MetricValue
Female45.8%
Male54.2%
Average age40.5
Estimated audience size4,525,923

Audience persona

The typical Financial transaction fan in United States is balanced, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Financial transaction in United States
RegionReachAffinity
California259,4150.52×
Texas183,2600.47×
New York154,0570.61×
Florida150,1840.49×
Pennsylvania87,4350.57×
Ohio83,3250.6×
Georgia82,9860.6×
Illinois78,1040.52×
North Carolina74,8570.55×
Virginia71,9660.65×
Michigan67,6690.57×
Connecticut59,8741.32×
Kentucky55,7410.98×
New Jersey53,5730.47×
Indiana49,7240.6×
Missouri45,8630.63×
Washington44,9820.5×
South Carolina43,7430.64×
Alabama43,6780.69×
Colorado41,1190.58×
Maryland39,7800.51×
Louisiana38,6420.66×
Massachusetts38,4000.43×
Mississippi37,2521×
Arizona35,5460.38×
Iowa33,7090.9×
Arkansas33,0940.89×
Wisconsin32,5690.48×
Oregon32,3860.62×
Oklahoma32,3650.64×
Tennessee31,8200.35×
Kansas30,7730.86×
West Virginia30,7541.46×
Idaho28,3991.25×
Minnesota27,1590.42×
Hawaii27,1291.39×
Montana26,7532.13×
Nevada26,6540.61×
South Dakota26,4072.52×
North Dakota25,7112.77×
New Hampshire25,3401.42×
Wyoming24,8783.71×
Nebraska24,8131.09×
New Mexico24,6841.09×
Rhode Island24,4681.7×
Maine24,4541.51×
Utah24,1450.6×
Vermont24,0663.03×
Delaware21,9121.75×
Washington, District of Columbia17,1401.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial transaction audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
CAC 4017.29×Business & Career
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
CAC 406×Business & Career
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
MK2.35×Music & Radio
N1 road (South Africa)2.33×Travel & Leisure
American College of Education9.6×Business & Career
Panama1.59×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.18×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial transaction audience
TraitClusterScore
Family OrientationCONSERVATISM1.93
Quality AwarenessPREMIUM1.72
Career OrientationPOWER1.7
LGBTQ+ IdentityOPEN1.55
Need for SecurityCONSERVATISM1.48
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Financial transaction
CountryShare
United States14.8%
India9.2%
Indonesia6.2%

See Financial transaction audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Financial transaction have in United States?

Financial transaction has an estimated audience of 4,525,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Financial transaction fans?

45.8% of Financial transaction fans are female, 54.2% are male, with an average age of 40.5 years.

Which brands do Financial transaction fans like most?

Financial transaction fans show strongest brand affinity for Keene, New Hampshire (675×), CAC 40 (17.29×), and Mathcore (17.5×) over the country average.

Where do Financial transaction fans live in United States?

Financial transaction fans in United States are most concentrated in California (reach 259,415), Texas (reach 183,260), and New York (reach 154,057). These three regions account for the largest share of the active audience.

What other brands do Financial transaction fans also like?

Beyond Financial transaction itself, the audience over-indexes on CAC 40 (17.29×), Mathcore (17.5×), Google Home (11.64×), and CAC 40 (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial transaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.