Rascasse Audience Intelligence

Automobile repair shop Audience in United States

A data profile of the people who buy, follow and care about Automobile repair shop in United States — modelled from more than twelve digital signal sources. Automobile repair shop has an estimated audience of 11,669,385 people in United States.

#78among Touchpoint in United States#118in Cars & Mobility

The average Automobile repair shop fan in United States is 37.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include AutoZone, Family car, Auto maintenance, with strongest over-indexing on AutoZone (6.49× the country average).

Demographically, the Automobile repair shop audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automobile repair shop fan in United States is more male, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automobile repair shop profile in United States.

Audience size
11.7M
in United States
Gender
26.9%♀
73.1% male
Age
37.8
average years
Country rank
#3062
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobile repair shop fans

26.9% are female, 73.1% are male, average age 37.8.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Automobile repair shop audience in United States
MetricValue
Female26.9%
Male73.1%
Average age37.8
Estimated audience size11,669,385
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Automobile repair shop audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Automobile repair shop audience comes from United States.

Worldwide audience distribution share by country for Automobile repair shop
CountryShare
United States17.6%
Germany6.7%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobile repair shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Automobile repair shop fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~600K3.43×
02North Carolina~800K2.35×
03Georgia~800K2.27×
04Oklahoma~300K2.26×
05Maryland~400K2.09×
06Alabama~300K2.00×
07Minnesota~300K1.73×
08South Dakota~40K1.57×
09Louisiana~200K1.38×
10Arkansas~100K1.33×
11Mississippi~100K1.32×
12Virginia~400K1.23×
13Tennessee~300K1.19×
14Kansas~100K1.09×
15Utah~100K1.05×
16Texas~1M1.00×
17Wyoming~20K1.00×
18Ohio~300K0.96×
19Missouri~200K0.91×
20Michigan~300K0.89×
21Washington~200K0.84×
22Kentucky~100K0.84×
23Alaska~20K0.83×
24Delaware~30K0.82×
25North Dakota~20K0.81×
26Florida~600K0.80×
27West Virginia~40K0.80×
28Nevada~90K0.79×
29Indiana~200K0.78×
30Montana~30K0.77×
31Hawaii~40K0.76×
32Nebraska~40K0.73×
33Rhode Island~30K0.73×
34Idaho~40K0.72×
35New Hampshire~30K0.72×
36Illinois~300K0.71×
37Connecticut~80K0.70×
38Iowa~70K0.70×
39California~900K0.69×
40New Mexico~40K0.69×
41Maine~30K0.69×
42Wisconsin~100K0.68×
43Washington, District of Columbia~20K0.66×
44Arizona~200K0.65×
45Pennsylvania~300K0.64×
46Colorado~100K0.60×
47Oregon~80K0.60×
48New Jersey~200K0.58×
49Massachusetts~100K0.55×
50New York~400K0.54×
Fig. 06

Affinity by region

Affinity by region — Automobile repair shop, United States
0.54×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automobile repair shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automobile repair shop audience
#·InterestCategoryAffinity×
01City carCars & Mobility16.46×
02Family carCars & Mobility15.09×
03Auto maintenanceCars & Mobility10.62×
04Auto mechanicCars & Mobility7.45×
05Harbor Freight ToolsHome & Garden7.31×
06WrenchHome & Garden7.29×
07Used CarsCars & Mobility7.03×
08O'Reilly Auto PartsCars & Mobility6.90×
09AutoZoneCars & Mobility6.49×
10Advance Auto PartsCars & Mobility6.42×
11Haul truckCars & Mobility5.75×
12Machine toolHome & Garden5.61×
13Car classificationCars & Mobility5.42×
14Hand toolHome & Garden5.30×
15Dump truckCars & Mobility4.86×
16Planned maintenanceBusiness & Career4.86×
17Discount TireShopping4.78×
18Power toolHome & Garden4.07×
19DrillHome & Garden3.91×
20RVsCars & Mobility3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobile repair shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobile repair shop audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.51×
Need for SecurityCONSERVATISM1.87×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobile repair shop audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
CreativityOPEN0.85×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automobile repair shop have in United States?

Automobile repair shop has an estimated audience of 11,669,385 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Automobile repair shop fans?

26.9% of Automobile repair shop fans are female, 73.1% are male, with an average age of 37.8 years.

03

Which brands do Automobile repair shop fans like most?

Automobile repair shop fans show strongest brand affinity for AutoZone (6.49×), Family car (15.09×), and Auto maintenance (10.62×) over the country average.

04

Where do Automobile repair shop fans live in United States?

Automobile repair shop fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and North Carolina (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Automobile repair shop fans also like?

Beyond Automobile repair shop itself, the audience over-indexes on Family car (15.09×), Auto maintenance (10.62×), City car (16.46×), and Wrench (7.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Automobile repair shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automobile repair shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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