Automobile repair shop Audience in United States

Automobile repair shop logo

Automobile repair shop has an estimated audience of 11,669,385 people in United States. 26.9% are female, 73.1% are male, average age 37.8. Top regions: Texas, California, North Carolina. Top brand affinities: AutoZone, Family car, Auto maintenance, City car, Wrench.

The average Automobile repair shop fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include AutoZone, Family car, Auto maintenance, with strongest over-indexing on AutoZone (6.49× the country average). Demographically, the Automobile repair shop audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Automobile repair shop fans

Demographic split for Automobile repair shop audience in United States
MetricValue
Female26.9%
Male73.1%
Average age37.8
Estimated audience size11,669,385

Audience persona

The typical Automobile repair shop fan in United States is more male, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Automobile repair shop in United States
RegionReachAffinity
Texas1,104,6871.1×
California996,4980.78×
North Carolina833,7152.37×
Georgia817,7492.27×
Florida647,4540.82×
South Carolina597,2163.4×
Maryland408,4492.04×
Virginia360,9351.27×
Ohio357,3970.99×
New York335,5190.51×
Alabama321,2961.97×
Minnesota296,5621.77×
Oklahoma295,2122.28×
Tennessee292,6781.25×
Illinois292,1900.75×
Michigan280,6410.92×
Pennsylvania258,8710.66×
Washington207,5200.89×
Louisiana207,4881.38×
Missouri182,2070.97×
Indiana178,3250.84×
Arizona157,4760.66×
New Jersey156,1260.53×
Arkansas129,6201.35×
Mississippi126,7131.32×
Kentucky125,5000.86×
Utah119,5861.14×
Massachusetts118,0280.51×
Wisconsin117,3030.67×
Colorado116,7320.63×
Kansas96,1231.05×
Nevada87,2900.77×
Oregon77,9280.58×
Connecticut70,2030.6×
Iowa69,9410.73×
South Dakota45,1431.67×
West Virginia38,7100.71×
Nebraska37,3340.64×
New Mexico34,5380.59×
Hawaii34,3070.68×
Idaho33,7520.58×
Delaware22,1940.69×
New Hampshire20,6210.45×
Maine19,4700.47×
Montana18,1690.56×
Rhode Island17,9060.48×
Washington, District of Columbia17,1360.49×
North Dakota14,4510.6×
Alaska14,1940.57×
Vermont11,9760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automobile repair shop audience
BrandAffinityCategory
AutoZone6.49×Cars & Mobility
Family car15.09×Cars & Mobility
Auto maintenance10.62×Cars & Mobility
City car16.46×Cars & Mobility
Wrench7.29×Home & Garden
Used Cars7.03×Cars & Mobility
O'Reilly Auto Parts6.9×Cars & Mobility
Auto mechanic7.45×Cars & Mobility
Advance Auto Parts6.42×Cars & Mobility
Hand tool5.3×Home & Garden
Harbor Freight Tools7.31×Home & Garden
Discount Tire4.78×Shopping
Haul truck5.75×Cars & Mobility
Power tool4.07×Home & Garden
Dump truck4.86×Cars & Mobility
Planned maintenance4.86×Business & Career
Car classification5.42×Cars & Mobility
Machine tool5.61×Home & Garden
RVs3.39×Cars & Mobility
Drill3.91×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automobile repair shop audience
TraitClusterScore
Family OrientationCONSERVATISM2.07
Quality AwarenessPREMIUM1.6
Need for SecurityCONSERVATISM1.5
Career OrientationPOWER1.38
PatriotismCONSERVATISM1.36
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Automobile repair shop
CountryShare
United States17.6%
Germany6.7%
Italy5.3%

See Automobile repair shop audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Automobile repair shop have in United States?

Automobile repair shop has an estimated audience of 11,669,385 people in United States, concentrated in Texas and California.

What is the gender split and age of Automobile repair shop fans?

26.9% of Automobile repair shop fans are female, 73.1% are male, with an average age of 37.8 years.

Which brands do Automobile repair shop fans like most?

Automobile repair shop fans show strongest brand affinity for AutoZone (6.49×), Family car (15.09×), and Auto maintenance (10.62×) over the country average.

Where do Automobile repair shop fans live in United States?

Automobile repair shop fans in United States are most concentrated in Texas (reach 1,104,687), California (reach 996,498), and North Carolina (reach 833,715). These three regions account for the largest share of the active audience.

What other brands do Automobile repair shop fans also like?

Beyond Automobile repair shop itself, the audience over-indexes on Family car (15.09×), Auto maintenance (10.62×), City car (16.46×), and Wrench (7.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automobile repair shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.