A data profile of the people who buy, follow and care about Automobile repair shop in Italy — modelled from more than twelve digital signal sources. Automobile repair shop has an estimated audience of 3,516,994 people in Italy.
The average Automobile repair shop fan in Italy is 40.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Auto mechanic, Message in a Bottle (film), Transport, with strongest over-indexing on Auto mechanic (7.09× the country average).
Demographically, the Automobile repair shop audience skews more male with an average age of 40.0, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Automobile repair shop fan in Italy is more male, around 40.0 years old, with strong DIY Mentality tendencies and a notable affinity for Auto mechanic.
The key figures that characterise the Automobile repair shop profile in Italy.
31.1% are female, 68.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 40.0 |
| Estimated audience size | 3,516,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Automobile repair shop audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.6% |
| Germany | 6.7% |
| Italy | 5.3% |
Where the Automobile repair shop audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~70K | 1.07× | |
| 02 | Aosta Valley | ~9K | 1.06× | |
| 03 | Molise | ~20K | 1.05× | |
| 04 | Friuli-Venezia Giulia | ~70K | 1.04× | |
| 05 | Calabria | ~100K | 1.02× | |
| 06 | Sardinia | ~100K | 1.01× | |
| 07 | Abruzzo | ~80K | 1.01× | |
| 08 | Basilicata | ~30K | 1.01× | |
| 09 | Liguria | ~100K | 0.99× | |
| 10 | Umbria | ~60K | 0.99× | |
| 11 | Marche | ~90K | 0.97× | |
| 12 | Veneto | ~300K | 0.96× | |
| 13 | Puglia | ~200K | 0.95× | |
| 14 | Sicilia | ~300K | 0.94× | |
| 15 | Tuscany | ~200K | 0.94× | |
| 16 | Piedmont | ~200K | 0.93× | |
| 17 | Campania | ~400K | 0.92× | |
| 18 | Emilia-Romagna | ~300K | 0.92× | |
| 19 | Lazio | ~400K | 0.88× | |
| 20 | Lombardy | ~500K | 0.87× |
The strongest cross-interests of the Automobile repair shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto mechanic | Cars & Mobility | 7.09× | ||
| 02 | Air filter | Home & Garden | 6.58× | ||
| 03 | Carglass | Cars & Mobility | 6.46× | ||
| 04 | Motor oil | Cars & Mobility | 5.86× | ||
| 05 | Automotive lighting | Cars & Mobility | 5.49× | ||
| 06 | Mechanic | Cars & Mobility | 5.24× | ||
| 07 | Technician | Technology & Electronics | 4.91× | ||
| 08 | Used car | Cars & Mobility | 2.14× | ||
| 09 | Engine | Cars & Mobility | 2.01× | ||
| 10 | Škoda Auto | Cars & Mobility | 1.94× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.93× | ||
| 12 | Tire | Cars & Mobility | 1.90× | ||
| 13 | Plumbing | Home & Garden | 1.77× | ||
| 14 | Transport | Cars & Mobility | 1.76× | ||
| 15 | Brick | Home & Garden | 1.76× | ||
| 16 | Door | Home & Garden | 1.75× | ||
| 17 | Message in a Bottle (film) | Movies & TV | 1.60× | ||
| 18 | Machine | Business & Career | 1.56× | ||
| 19 | Building | Home & Garden | 1.55× | ||
| 20 | 3BMeteo | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.56× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Automobile repair shop has an estimated audience of 3,516,994 people in Italy, concentrated in Lombardy and Lazio.
31.1% of Automobile repair shop fans are female, 68.9% are male, with an average age of 40.0 years.
Automobile repair shop fans show strongest brand affinity for Auto mechanic (7.09×), Message in a Bottle (film) (1.6×), and Transport (1.76×) over the country average.
Automobile repair shop fans in Italy are most concentrated in Lombardy (reach ~500K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Automobile repair shop itself, the audience over-indexes on Message in a Bottle (film) (1.6×), Transport (1.76×), Carglass (6.46×), and Technician (4.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Automobile repair shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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