A data profile of the people who buy, follow and care about Door in Italy — modelled from more than twelve digital signal sources. Door has an estimated audience of 10,698,170 people in Italy.
Door has an estimated audience of 10,698,170 people in Italy. 58.9% are female, 41.1% are male, average age 46.7. Top brand affinities: IKEA, Genetics, Wikipedia, Volunteering, HVAC.
Top brand affinities include IKEA, Genetics, Wikipedia, with strongest over-indexing on IKEA (2.07× the country average).
Demographically, the Door audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Door fan in Italy is more female, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Door profile in Italy.
58.9% are female, 41.1% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 46.7 |
| Estimated audience size | 10,698,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Door audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 4.26× | ||
| 02 | New Testament | Politics & Society | 3.95× | ||
| 03 | Baking powder | Food & Beverages | 3.06× | ||
| 04 | Doctor of Medicine | Business & Career | 2.93× | ||
| 05 | General practitioner | Health | 2.90× | ||
| 06 | HVAC | Home & Garden | 2.88× | ||
| 07 | Rose | Home & Garden | 2.88× | ||
| 08 | Genetics | Kids & Family | 2.57× | ||
| 09 | Wikipedia | Internet & Social Media | 2.34× | ||
| 10 | Modern architecture | Arts & Culture | 2.08× | ||
| 11 | IKEA | Home & Garden | 2.07× | ||
| 12 | Volunteering | Politics & Society | 2.06× | ||
| 13 | Home Appliances | Home & Garden | 1.77× | ||
| 14 | Innovation | Business & Career | 1.74× | ||
| 15 | Coop | Food & Beverages | 1.73× | ||
| 16 | Milk | Food & Beverages | 1.73× | ||
| 17 | Lidl | Shopping | 1.71× | ||
| 18 | Instant messaging | Internet & Social Media | 1.65× | ||
| 19 | Real property | Home & Garden | 1.63× | ||
| 20 | Supermarket | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Quality Awareness | PREMIUM | 1.54× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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