A data profile of the people who buy, follow and care about Door in United Kingdom — modelled from more than twelve digital signal sources. Door has an estimated audience of 6,710,395 people in United Kingdom.
The average Door fan in United Kingdom is 46.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Refrigerator, Mobile home, Kitchen, with strongest over-indexing on Refrigerator (3.1× the country average).
Demographically, the Door audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Door fan in United Kingdom is balanced, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Door profile in United Kingdom.
55.0% are female, 45.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 46.8 |
| Estimated audience size | 6,710,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Door audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
Where the Door audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.64× | |
| 02 | Yorkshire and the Humber | ~800K | 1.40× | |
| 03 | North East | ~300K | 1.11× | |
| 04 | Wales | ~400K | 1.10× | |
| 05 | Scotland | ~600K | 1.02× | |
| 06 | South East | ~800K | 0.94× | |
| 07 | England | ~5M | 0.88× | |
| 08 | East Midlands | ~400K | 0.82× | |
| 09 | East of England | ~500K | 0.81× | |
| 10 | South West | ~400K | 0.80× | |
| 11 | North West | ~400K | 0.51× |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Window blind | Home & Garden | 3.79× | ||
| 02 | Mobile home | Cars & Mobility | 3.29× | ||
| 03 | Hot tub | Home & Garden | 3.14× | ||
| 04 | Refrigerator | Home & Garden | 3.10× | ||
| 05 | Esso | Cars & Mobility | 2.88× | ||
| 06 | Real property | Home & Garden | 2.80× | ||
| 07 | Garden furniture | Home & Garden | 2.56× | ||
| 08 | HVAC | Home & Garden | 2.56× | ||
| 09 | Wikipedia | Internet & Social Media | 2.35× | ||
| 10 | Home Appliances | Home & Garden | 2.28× | ||
| 11 | Internet & Social Media | 2.27× | |||
| 12 | Renovation | Home & Garden | 2.19× | ||
| 13 | Hobby | Home & Garden | 2.03× | ||
| 14 | William Hill (bookmaker) | Games | 2.00× | ||
| 15 | Volunteering | Politics & Society | 1.95× | ||
| 16 | Kitchen | Home & Garden | 1.92× | ||
| 17 | IKEA | Home & Garden | 1.76× | ||
| 18 | Distilled beverage | Food & Beverages | 1.73× | ||
| 19 | Aldi | Shopping | 1.72× | ||
| 20 | Home improvement | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.16× | |
| DIY Mentality | THRILL | 1.67× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Community Orientation | OPEN | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× |
Door has an estimated audience of 6,710,395 people in United Kingdom, concentrated in England and South East.
55.0% of Door fans are female, 45.0% are male, with an average age of 46.8 years.
Door fans show strongest brand affinity for Refrigerator (3.1×), Mobile home (3.29×), and Kitchen (1.92×) over the country average.
Door fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Door itself, the audience over-indexes on Mobile home (3.29×), Kitchen (1.92×), WhatsApp (2.27×), and Hobby (2.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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