A data profile of the people who buy, follow and care about Door in Brazil — modelled from more than twelve digital signal sources. Door has an estimated audience of 6,241,644 people in Brazil.
Door has an estimated audience of 6,241,644 people in Brazil. 63.4% are female, 36.6% are male, average age 44.7. Top brand affinities: Instagram, MSN, Dafiti, Shopping malls, Country music.
Top brand affinities include Instagram, MSN, Dafiti, with strongest over-indexing on Instagram (1.61× the country average).
Demographically, the Door audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Door fan in Brazil is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Door profile in Brazil.
63.4% are female, 36.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.7 |
| Estimated audience size | 6,241,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Door audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 6.48× | ||
| 02 | Duvet | Home & Garden | 3.87× | ||
| 03 | Microwave oven | Home & Garden | 3.06× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.54× | ||
| 05 | Lodging | Travel & Leisure | 2.50× | ||
| 06 | MSN | News | 2.37× | ||
| 07 | Coritiba Foot Ball Club | Sports | 1.99× | ||
| 08 | Real property | Home & Garden | 1.82× | ||
| 09 | Furniture | Home & Garden | 1.67× | ||
| 10 | Hypermarket | Shopping | 1.66× | ||
| 11 | Rock music | Music & Radio | 1.64× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 13 | Medicine | Business & Career | 1.62× | ||
| 14 | Internet & Social Media | 1.61× | |||
| 15 | Shopping malls | Shopping | 1.61× | ||
| 16 | Country music | Music & Radio | 1.61× | ||
| 17 | Spas | Beauty & Wellness | 1.61× | ||
| 18 | Pop music | Music & Radio | 1.60× | ||
| 19 | Wine | Food & Beverages | 1.56× | ||
| 20 | Hip hop music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.91× | |
| Individualism | JOY | 1.59× | |
| Creativity | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Mindfulness | BALANCE | 0.80× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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