A data profile of the people who buy, follow and care about Door in Spain — modelled from more than twelve digital signal sources. Door has an estimated audience of 3,388,035 people in Spain.
Door has an estimated audience of 3,388,035 people in Spain. 61.4% are female, 38.6% are male, average age 47.9. Top brand affinities: Refrigerator, Real property, WhatsApp, Iberia (airline), Baking powder.
Top brand affinities include Refrigerator, Real property, WhatsApp, with strongest over-indexing on Refrigerator (5.77× the country average).
Demographically, the Door audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Door fan in Spain is more female, around 47.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Door profile in Spain.
61.4% are female, 38.6% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 47.9 |
| Estimated audience size | 3,388,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 38% |
of the worldwide Door audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 6.32× | ||
| 02 | Refrigerator | Home & Garden | 5.77× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.16× | ||
| 04 | Satire | Literature | 3.95× | ||
| 05 | Real property | Home & Garden | 3.75× | ||
| 06 | Hat | Fashion & Accessoires | 3.18× | ||
| 07 | Volunteering | Politics & Society | 3.18× | ||
| 08 | HVAC | Home & Garden | 3.15× | ||
| 09 | Preventive healthcare | Health | 2.72× | ||
| 10 | Genetics | Kids & Family | 2.53× | ||
| 11 | MSN | News | 2.28× | ||
| 12 | Internet & Social Media | 2.21× | |||
| 13 | Aldi | Shopping | 2.15× | ||
| 14 | Julio Iglesias | Music & Radio | 2.10× | ||
| 15 | Iberia (airline) | Travel & Leisure | 2.00× | ||
| 16 | Home Appliances | Home & Garden | 1.81× | ||
| 17 | Take-out | Food & Beverages | 1.78× | ||
| 18 | Home improvement | Home & Garden | 1.66× | ||
| 19 | IBEX 35 | Business & Career | 1.56× | ||
| 20 | IKEA | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.36× | |
| Quality Awareness | PREMIUM | 2.26× | |
| Individualism | JOY | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Mindfulness | BALANCE | 0.87× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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