A data profile of the people who buy, follow and care about Hat in Spain — modelled from more than twelve digital signal sources. Hat has an estimated audience of 4,063,233 people in Spain.
The average Hat fan in Spain is 47.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Brick, Concrete, Roof, with strongest over-indexing on Brick (4.98× the country average).
Demographically, the Hat audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hat fan in Spain is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Brick.
The key figures that characterise the Hat profile in Spain.
65.9% are female, 34.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 47.2 |
| Estimated audience size | 4,063,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 36% |
of the worldwide Hat audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Brazil | 6.4% |
Where the Hat audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.80× | |
| 02 | Balearic Islands | ~200K | 1.34× | |
| 03 | Community of Madrid | ~900K | 1.32× | |
| 04 | Comunidad Valenciana | ~500K | 1.14× | |
| 05 | Canary Islands | ~200K | 1.09× | |
| 06 | Basque Autonomous Country | ~200K | 1.07× | |
| 07 | Aragon | ~100K | 0.99× | |
| 08 | Andalusia | ~800K | 0.98× | |
| 09 | Region of Murcia | ~100K | 0.98× | |
| 10 | Navarre | ~50K | 0.96× | |
| 11 | Galicia | ~200K | 0.90× | |
| 12 | Castile and León | ~200K | 0.90× | |
| 13 | La Rioja | ~20K | 0.90× | |
| 14 | Castilla-La Mancha | ~100K | 0.86× | |
| 15 | Cantabria | ~40K | 0.85× | |
| 16 | Principality of Asturias | ~80K | 0.83× | |
| 17 | Extremadura | ~70K | 0.79× |
The strongest cross-interests of the Hat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brick | Home & Garden | 4.98× | ||
| 02 | Roof | Home & Garden | 4.51× | ||
| 03 | Concrete | Home & Garden | 4.21× | ||
| 04 | Door | Home & Garden | 3.18× | ||
| 05 | Building | Home & Garden | 2.58× | ||
| 06 | Plumbing | Home & Garden | 2.39× | ||
| 07 | Parfois (fashion accessories) | Fashion & Accessoires | 2.01× | ||
| 08 | Brico Dépôt | Shopping | 2.01× | ||
| 09 | Individual | Politics & Society | 1.96× | ||
| 10 | House | Home & Garden | 1.81× | ||
| 11 | Price | Shopping | 1.75× | ||
| 12 | Electricity | Home & Garden | 1.66× | ||
| 13 | Apartment | Business & Career | 1.63× | ||
| 14 | Dresses | Fashion & Accessoires | 1.61× | ||
| 15 | Home improvement | Home & Garden | 1.59× | ||
| 16 | Mammal | Pets & Animals | 1.54× | ||
| 17 | Monarchy | Politics & Society | 1.52× | ||
| 18 | Mercadona | Shopping | 1.52× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.43× | |
| Career Orientation | POWER | 1.40× | |
| Creativity | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Risk Appetite | THRILL | 0.99× |
Hat has an estimated audience of 4,063,233 people in Spain, concentrated in Catalonia and Community of Madrid.
65.9% of Hat fans are female, 34.1% are male, with an average age of 47.2 years.
Hat fans show strongest brand affinity for Brick (4.98×), Concrete (4.21×), and Roof (4.51×) over the country average.
Hat fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~900K), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Hat itself, the audience over-indexes on Concrete (4.21×), Roof (4.51×), House (1.81×), and Building (2.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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