A data profile of the people who buy, follow and care about Individual in Spain — modelled from more than twelve digital signal sources. Individual has an estimated audience of 5,298,902 people in Spain.
Individual has an estimated audience of 5,298,902 people in Spain. 64.0% are female, 36.0% are male, average age 47.6. Top brand affinities: Satire, Political science, Refrigerator, Volunteering, New Testament.
Top brand affinities include Satire, Political science, Refrigerator, with strongest over-indexing on Satire (9.97× the country average).
Demographically, the Individual audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Individual fan in Spain is more female, around 47.6 years old, with strong Individualism tendencies and a notable affinity for Satire.
The key figures that characterise the Individual profile in Spain.
64.0% are female, 36.0% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 47.6 |
| Estimated audience size | 5,298,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 37% |
of the worldwide Individual audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 10.62× | ||
| 02 | Satire | Literature | 9.97× | ||
| 03 | Muslim holidays | Politics & Society | 7.90× | ||
| 04 | Individualism | Politics & Society | 6.58× | ||
| 05 | Museo del Prado | Arts & Culture | 5.93× | ||
| 06 | Political science | Business & Career | 5.65× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 4.56× | ||
| 08 | Refrigerator | Home & Garden | 4.38× | ||
| 09 | Volunteering | Politics & Society | 4.33× | ||
| 10 | Risk management | Business & Career | 4.26× | ||
| 11 | Activism | Politics & Society | 2.65× | ||
| 12 | Nonprofit organization | Politics & Society | 2.38× | ||
| 13 | Innovation | Business & Career | 2.29× | ||
| 14 | Iberia (airline) | Travel & Leisure | 2.00× | ||
| 15 | Internet & Social Media | 1.98× | |||
| 16 | IBEX 35 | Business & Career | 1.98× | ||
| 17 | Happiness | Health | 1.82× | ||
| 18 | Caixabank | Business & Career | 1.80× | ||
| 19 | Politics | Politics & Society | 1.77× | ||
| 20 | Family | Kids & Family | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.03× | |
| Community Orientation | OPEN | 2.07× | |
| Career Orientation | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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