Individual Audience in Spain
Individual has an estimated audience of 5,298,902 people in Spain. 64.0% are female, 36.0% are male, average age 47.6. Top brand affinities: Singer-songwriter, MSN, Public administration, Risk management, Sports nutrition.
Top brand affinities include Singer-songwriter, MSN, Public administration, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Individual audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Individualism, Community Orientation.
Category: Politics & Society · Type: Topic
Demographics of Individual fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 47.6 |
| Estimated audience size | 5,298,902 |
Audience persona
The typical Individual fan in Spain is more female, around 47.6 years old, with strong Individualism tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.09× | News |
| Public administration | 8.49× | Business & Career |
| Risk management | 7.63× | Business & Career |
| Sports nutrition | 7.93× | Food & Beverages |
| TripAdvisor | 3.79× | Travel & Leisure |
| Dentistry | 5.2× | Business & Career |
| Livemusic | 4.04× | Music & Radio |
| Aldi | 2.82× | Shopping |
| New Testament | 10.89× | Politics & Society |
| Julio Iglesias | 2.62× | Music & Radio |
| Activism | 3.87× | Politics & Society |
| Rugby union | 5.94× | Sports |
| Movistar | 2.35× | Technology & Electronics |
| Local food | 2.88× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Family | 1.67× | Kids & Family |
| CAC 40 | 2.73× | Business & Career |
| Muslim holidays | 10.23× | Politics & Society |
| Stradivarius | 2.34× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.21 |
| Community Orientation | OPEN | 1.86 |
| Sustainability | BALANCE | 1.7 |
| Mindfulness | BALANCE | 1.53 |
| Early Adopter Mentality | POWER | 1.53 |
| Family Orientation | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
See Individual audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.